Depressed, broke or frustrated? Go where the fish are.
I’ve followed Ramit Sethi ever since he was on the Tim Ferriss blog back in 2009.
Dude keeps it gangster.
I love his counter-intuitiveness. With his flow of unconventional advice that few have the cajones to deliver, all from 10 years of building and launching successful infoproducts and courses on the internet.
He dropped some gold nuggets to help the broke peeps out there.
His message was loud and clear: go where the fish are.
The analogy, of course, of someone fishing and not catching any fish, and remaining dumbfounded and perplexed until they switched up their location and started fishing in different spots…
…and then the fish coming, a plenty.
Sounds simple enough, right?
The translation, marketing-wise, for your product, brand or content:
Instead of doing the same damned thing, focus on finding out where the loyal, dedicated fans of your content are…
Like, if you had 1,000 perfect customers, where would they be?
You see the difference?
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