Aerus is a network marketing company that sells home cleaning products, especially products that combat airborne allergens.
It even lists “outside air” as a threat. I’m not making it up. Am I on board?
We schedule 30 minutes for each call, so only schedule if you’re serious:
The shouty capitalized legal section of the site says no screenshots allowed, so it’s on the left here. (1)
So, vacuum cleaners. Air purifiers. Water conditioners.
Are you thrilled?
Gustaf Sahlin started Aerus, then called Electrolux, in 1924. They market their products through home visits and demonstrations, sales centers, and some serious recruiting.
In fact, they’re so keen to get you to talk to their salespeople that they’ve removed all prices from their website. The only way to find any numbers is to use their store locator, organise a demonstration or trawl the Internet desperately looking for product reviews.
A top result from Good Housekeeping calls out the steep price as a con. Alarm bells are starting to ring. (2)
And so did this review. (3)
Finding a price shouldn’t take any longer than a few seconds, even for a demonstration-based service like this.
Lux Guardian Air Platinum
351 square feet at 4.2 ACH (air changes per hour) or up to 2000 square feet at 1.0 ACH
ENERGY STAR certified
Guardian Angel with Active PCO Technology
Up to 1000 square feet at 1 ACH, 375 square feet at 2.5 ACH and 108 square feet at 8.5 ACH
ENERGY STAR certified
Guardian Heater with Active PCO Technology
Covers up to 1000 square feet
They’ve got a range of air systems that “effectively reduce contaminants, dust, dander, irritants and odors”, leading to a “healthier and happier life”. According to Aerus, the efficiency of modern homes traps stale air and recirculates it, generating a whole lot of scary dust bunnies and airborne pollutants.
The products are all heroically named and their individual brochures are packed with impressive and somehow illegible numbers, but still no sneaky dollar sign to be seen.
Whole House Water Conditioners
Works on eliminating the minerals that make water hard
Whole House Water Filtration Systems
Works to reduce particles and contaminants
Works by removing micro-sediments by up to 97% of total dissolved solids
Produces up to 75 gallons of water a day
Pre and post filters designed to last up to one year
Designed to be the best in water purification, making the water in your home “superior in every way”.
Luxury Line of Canister/ Upright Vacuums
Lux Floor Pro Shampooer
The only kind to be found on reviews. Lots of health features, but they seem to cost a bomb and I can’t help thinking they look a bit like the sort of vacuum a black and white movie housewife might’ve used.
Laundry Pro by Aerus featuring ActivePure Technology
A cold water laundry system that connects to your washing machine via standard hoses. It works without the need for detergent, which is better for the environment and your wallet in the long term.
Hm. There’s a problem.
Is there a compensation plan, or at least a well-disguised set of numbers on their website that can be decoded?
Is there a compensation plan to be found after a little (or a lot) of Google searching? Nope again.
There’s a page on their website called “Business Opportunity”. There’s not a commission number to be seen, except the promise that customers are “very satisfied.” (4)
There’s another page called “Career Express” – sounds exciting – with an interactive page that somehow tracks the entire employee journey without actually telling you anything important.
But don’t despair. You get a flip book after 10 sales. (5)
That broadcasts a big brick wall with “danger – keep out” signs all over it. If the numbers don’t at least sort of speak for themselves, then the only conclusion to be drawn is they’re untrustworthy, unfair or incomprehensible. Or a combination of all three.
The only information to be found suggests a convoluted compensation system that only rewards those who have already be in the game for a long time. Newbies can forget it. New starters might even have to fork out about $100 a month before earning a dime just to keep the system going.
An even scarier concept is forking out up to $30,000 to become an associate franchisee. That’s a big commitment for a bunch of air cleaners. And you’re looking at up to $50,000 for full franchise ownership. This isn’t a hobby investment.
The consensus is unless you’ve made it to seriously high rank and have tons of recruited members under your belt, you’re going to have to sell your soul to make your money back. Or keep repurchasing until your credit runs dry.
Remember, you’re stuck buying Aerus products and any hoover worth its salt should last longer than a week. Ergo, repeat business is going to be once a decade if you’re lucky. Even your mother is only going to need so many air conditioners before she tells you to take your business elsewhere.
Tricky. Everyone needs numbers to know if they should invest, and when they’re this hard to find in this era of broadband, red flags go up.
Who are we kidding – if an MLM makes finding numbers to crunch this difficult, it’s probably a safe bet they’ve got something to hide and they’re not a great – or wise – investment. Surely very few people will be willing to let a salesperson into their home to flog this stuff without a vague idea of numbers first?
So, if you suffer from allergies, maybe a cetirizine is in order. An MLM isn’t going to fix your itchy sinuses.
In other words, I decided to pass on Aerus. You might like our training because it teaches “the good life” without peddling vacuum cleaners to your family and friends.