Trust a brand like BeautiControl to have a really unique and fun idea for marketing, then challenge it with a ridiculously complex twelve-rank compensation system.
But those that can figure it out can do well with it, and many have. So have I been involved?
This video explains:
We schedule 30 minutes for each call, so only schedule if you’re serious:
All good? Let’s continue…
Let me explain. BeautiControl is a company selling spa products, so you can put cucumbers on your eyes and pretend you’re melting the years away with soothing wave music in the background at home with your dressing gown on. Kudos for lighting scented candles or having a vase of poupourri.
Lots of people love to take a bubble bath and baste themselves in miracle cream, and considering what some beauty gurus make on YouTube, it’s safe to say face masks and beauty products are climbing to higher levels of popularity than ever before. (1) Some people will pay pretty much anything for the right beauty product.
There’s nothing wrong with that at all. It’s also easy to see where BeautiControl’s appeal comes from, particularly to distributors who are running out of different ways to pitch eye balm. You can “host a spa” where you, according to the suggested methods, get a bunch of your girlfriends together to try out a bunch of products. (2)
So you hold a party and try on makeup? Cool! That’ll work really well provided…
-everyone present is under fifteen
-has nowhere to be
-nothing to do
-is bored enough to consider being sold makeup by a family member/acquaintance/relative a fun afternoon
If you can find someone who fills that criteria, then you deserve every sale you make and more.
But remember hosting parties like this are standard MLM fare. You all get in a room, your relative/distributor shows you the products, and you buy some out of misplaced duty. Maybe here you actually get to try things and feel a bit pampered.
Cleanse, Exfoliate, Tone, Treatment, Moisturize, Eye Care
Bath and Body
Body Cleansers, Body Moisturizers, Body Scrubs, Face Care, Hand Care, Leg and Foot Care, Fragrances
Flawless Face, Cheeks, Eyes, Lips, Nails, Beauti®Solutions, Beauti Tools
Absolute Noir, BC Man Collection, BC Man Sport Collection, Charm and Class Cologne for Men, BC Facial, Extreme Instant Face Lift
Cleansers, Moisturizers and Colognes
These look like every other set of beauty and skin care products ever made and they’re kind of steep for a mid-level brand. No-one’s going to get an eye cream costing $69.00 when they can nip to their local drugstore to get something cheaper. However, they’ve got a few awards under their belt to bolster credibility and quality.
That’s pretty good. BeautiControl was even listed as one of America’s Greatest Brands in 2012, and they’ve got an Environmental Distinction Award. (3) It’s nice to see real credentials, it really gives the brand clout and integrity. Trust breeds sales, after all.
But then it single-handedly ruins it with a convoluted and way too complicated compensation plan.
Firstly, the plan isn’t readily available on their website. You’ve got to take the plunge and call a consultant to get the low down, which will inevitably end up with your number being on their system for forevermore, which no one wants.
There is a huggy-bear table where you’re promised “lifelong friendships” and the “chance to live your dreams,” which is more than a lot of MLMs promise. No guarantee of finding a new bestie, though.
So no solid numbers, unfortunately. Their system is so complicated that no reviews have bothered to try and explain it. The odd dollar sign on this review comes from second-hand Google exploring, so take with a pinch of salt.
It costs $89.00 to become an independent consultant, but it’s not clear what base package that’ll get you to then start selling. You’ll earn anything from 25% to 50% commission from direct sales.
You can then get the BC Spa Business Case for $125.00 or $385.00. There’s training available with their research institute.
After that, it’s the usual.
You earn commission on the products you sell, but the main focus of income is through building a line of sponsored representatives under you – the downline. You get commission off their sales as well.
Retail sales are pretty obvious. That 20% to 50% commission rate isn’t too bad.
You can also earn off group sales, but there’s a 12 rank system which is ridiculously complicated for new starters and really only benefits BeautiControl veterans.
They’ve also got a stair-step breakaway system, so when someone in your downline reaches a certain rank promotion, you don’t earn anymore commission off them. So you’re stuck trying desperately to sponsor people, but also keep them crushed at a low level. The only way to keep earning commissions off your downline is to actively sabotage them.
That sounds like it could get very ugly very quickly and breed some seriously bad professional relationships.
Remember the huggy-bear table of lifelong friendships? It’s good that BeautiControl doesn’t offer any solid guarantees.
There’s only one situation to be certain to make money quick for a brand like this. You’ve got to be a beauty vlogger, and for some reason fancy swapping out your multi-million dollar career to become a distributor. Your pre-existing million-strong fan-base are all expecting beauty recommendations and trust your opinion. Sounds pretty far-fetched, right?
Cut out the recruitment nonsense and end up with influencer marketing and it might be a better ticket than MLMing for a few dollars. (4)
This sounds pretty similar to Avon (5), and that brand name comes to mind a bit sooner than BeautiControl. MLM success is based in no small part on their reputation. If you have to explain what the brand is to a potential customer, you’re going to have your work cut out doing any selling. Everyone knows what Avon is, so half your work is already done. Why would you go obscure when you can safely piggyback on a household name?
That being said, BeautiControl is owned by Tupperware, so at least you know it’s probably in for the long haul. (6) No unexpected folding.
Look, not a BeautiControl hater. But when it comes to online passive income streams, your time could be better spent.
In other words, you might like our training because it teaches the “good life” without selling beauty products to your family and friends.