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Why Empower Network Bloggers Are Broke

Welcome to the blogging world, where 95% of bloggers are completely broke.

Empower Network bloggers, included.

It’s not a knock on Empower Network, it’s just that one of their eight core commitments says to ‘blog daily’…

…so people are immediately mislead, giving consideration to the ‘blogging daily’ part of blogging and nothing else.

I actually know this to be 100% true, because I was one of those people. Using textbook herd-mentality, I adhered to advice of the masses in Empower Network: “blog daily and get paid”.

Lemme explain using my first-hand example:

Broke Blogging 101

I actually joined Empower Network and hired a dude to write quality, professional content on my Empower Network blog. He would do the heavy lifting, and I would briefly edit the content, add my own CTA (call-to-action) at the end of each post and then hit the publish button.

The content was above-average but not superior, and covered general business best-practices, marketing techniques and internet marketing reviews. I even re-purposed some of these articles on document-sharing-sites and pointed some backlinks to the articles every now and then.

The automation made me feel like a boss, and I was sure the traffic of my blog would only increase as the quantity of my articles increased.

It’s your classic long-tail traffic strategy, right?

Naturally, I should rank for all of those random, non-competitive keywords that people Google every day (also called the ‘nuclear football’ technique, H/T Evan Bailyn).

Business will be good, I thought.

After a few months my Empower Network blog eclipsed 150 articles, and it was getting about 30-35 hits a day.

Yes, 30-35 hits a day.

It gets even better: as a result of this traffic, I would get one lead (either a sidebar email opt-in or in-text link) about every third day.

So, after months of my own time editing/publishing the articles and paying my writer, I was generating 30-35 hits per day and averaging .333 leads per day through my daily blogging.

I had ‘blogged daily’ for over 4 months, and I was a near-broke blogger.

(I had one sign-up result from this…my man Bob Veale had Googled something about retiring in El Salvador, and he found my site…he was also my first ‘all-in’ sale ($4,500) and still pays me $125/mo till this day from the monthly viral blog and inner-circle products…so it wasn’t entirely fruitless)

So, epic fail?

Uh…no…but so close. I wouldn’t want to bet on that type of probability moving forward…

…and, truthfully, a few more months passed, and I still only had one sign-up in the Empower Network from my daily blogging.

So, if you can imagine this…

…there I was, sitting on my bed in an oceanside, bungalow-hut in El Tunco, El Salvador…frustrated as ever with my internet business.

It made me disgusted with blogging.

A New Path

Consequently, I focused my marketing efforts elsewhere. I killed it with Facebook PPC ads and brought in a few dozen people after discovering a few lucrative campaigns, but after awhile, the results became inconsistent. Bought a few solo ads after parsing some forums…this got me a few dozen leads, but no sales.

After going down the paid marketing route, I still knew I wanted to make a blogging comeback.

(I actually still do paid marketing and I think it rocks, but only to supplement my blogging leads)

Blogging leads are the more consistent, cost-effective and highest-converting of all leads, so why wouldn’t I want a piece?

I also knew that I couldn’t find myself on the side of the ‘blogging majority’ because that is what got me sub-par results in the first place…

…and cause my boy Mark Twain wouldn’t be cool with that, either.

So, pause and reflect I did.

Next, I went back to the drawing board, studied up the current state of blogging (I probably Googled 100+ niches), bought several blogging and SEO courses, and came to an overwhelming conclusion:

Google isn’t ranking blog posts like they used to, especially blogs that crank out frequent, brief blog posts.

Glen Allsop at Viperchill. Brian Dean at Backlinko. They were all pretty much saying the same thing: frequent posting was not nearly as effective (or lucrative) as starting a simple ‘money-site’ where you optimize 4-5 pages using long, in-depth content and going after several competitive keywords for each page.

Even Matt Cutts (Google’s web spam guy) was subliminally sending us signals on this, but with much heavier use of vague and nebulous terms, like “avoid publishing thin content”.

So…

…I knew, moving forward, that I had to treat every single blog post like a web-page that went after several competitive keywords.

…I knew that indexing less pages (publishing less) on my site and inter-linking to more significant, in-depth pages on my site would play into Google’s algorithm.

…I knew that by publishing with less frequency I could have the resources to rank each post (more on that later in this post).

You see, I always knew how to rank web pages with my internet marketing background, but I had been so distracted by the daily blogging part of the business that I never focused on actually ranking the posts….I was too worried about hitting the publish button as many times as possible.

Ok, so lesson learned.

Now, my mind was adjusted, and I was ready to take action.

Better yet, this time around, the end goal was clear:

I was going to rank for the most competitive Empower Network keywords in 3-4 months, and enjoy automated sign-ups because of qualified traffic.

The Execution

The first thing I did was buy the domain. It was an expired domain, which supposedly passes some authority because of the domain age (I don’t think this is a huge deal in the current state of SEO).

EmpowerNetworkSystem.net. Boom, there we go. This was actually a good and a bad choice…(more on that in a bit).

Then, I installed a lean WordPress theme, built a sidebar Aweber opt-in, and then created 4-5 pages that went after the most competitive Empower Network keywords.

I spent a few days writing my Empower Network review (probably thought about it too much looking back) and after a week or so the content of my site was finished.

The web-pages were internally-linked where appropriate, and I felt good about the content…it was providing a great deal of value to the user.

Now, since I was focusing all of my efforts ranking 4-5 web pages, the ‘ranking aspect’ become laser-focused and super clear.

I started building relevant backlinks using high-authority guest blogging, reaching out to other marketers with creative value propositions, donated to a few charities…shoot…I even guest-lectured at a university for the coveted .edu link.

(I also do some other cool, sneaky stuff that I show my partners…)

I also go more into my ranking strategies at the end of the blueprint.

So, how did it go?

Now, granted, I do SEO for a living and even consult to the biggest website in the state of Utah so I know how to pull Google rank…

[You] : Wow, Jeremy, do you want a trophy?

…but still, I was actually surprised oh how well this worked.

How well?
empower-network-kw

I was ranking #3 for the keyword Empower Network, which gets over 49,000 hits a month. I was getting hundreds of targeted traffic just to my Empower Network review page every day and…

…leads and sales on autopilot.

Now, I mentioned earlier that the domain EmpowerNetworkSystem.net was a good choice and a bad choice.

Here is what I mean:

  • Good: because it was an expired domain and probably passed me some juice, and it also had “Empower Network” in the domain, which also can give your site a boost if you are trying to rank for Empower Network keywords.

(Note: exact-match-domains have become significantly less effective in the last two years)

  • Bad: because using Empower Network in my domain made the website exclusively about Empower Network and not about my brand, and because Empower Network compliance policy later stated they don’t want domains with “Empower Network” in them.

To be honest, I was more concerned about the first part…the fact that I hadn’t branded myself was a cardinal error.

Think about it: I built all of those high-authority backlinks to a domain that is confined to one product or opportunity. Big mistake.

So, if you haven’t noticed already, EmpowerNetworkSystem.net has been 301 redirected to this site.

Yes, my rankings and traffic have dipped because of this…

…however, I still rank first page for ‘Empower Network’ on Google because a 301 redirect still passes a lot of juice, and it will only be a matter of time when the domain authority catches up.

So I ain’t that worried. I am in this for the long haul, and once you figure out the blogging formula that gets you rankings…you can basically rank for any opportunity out there.

First page on Google, at minimum.

Which is why you should also have “big-ticket blogging” mentality (H/T Brad Campbell) when you are blogging. In other words, if you can rank for any affiliate marketing or MLM opportunity out there, go after the ones that pay CEO money.

By doing this, you are eliminating the competition (the more big-ticket, the less competitive to rank, usually) and you are associating yourself with more affluent, risk-big/win-big-minded people.

The kind of people you wanna work with.

So, unless you are a ‘hobby blogger’…you know, the kind of people who still use Blogspot to host their blog cause they don’t want to pay for domain and hosting fees…you really don’t have an excuse to be a broke blogger.

Not moving forward, anyway. Your past is your past.

I mean, look at my blogging past…I made alotta mistakes, but made the choice to continue until I figured out how to truly profit from blogging.

What will your choice be?

Think big, my friend. Big-ticket blogging. You’ll never go back.

(August 2014 UPDATE: I no longer actively promote Empower Network, even after ranking #1 for the term for several months…the company hasn’t been able to reinvent themself after late 2013 blunders)

Get the full story with my recent video:


You can partner with me here.

Then get busy.

Your blogging mentor,

Jeremy Page

jp

43 comments… add one

  • Florian Melzer

    If I join you, will you promise to actually spend time with me as a mentor to teach and guide me along the way to a successful blogger?

    • Jeremy Page

      Florian,

      Of course. And that is the beauty of having a sponsor who actually gets results through blogging (uh me…). You’ll learn first-hand how I rank first page for the most competitive, buying keywords on Google.

      Not to mention, you’ll be able to hop on our team hangouts, and tap into our team resources and trainings.

  • Great tips and share Jeremy. really good to find your blog on Google for Empower Network viral bogging related search term. really nice way of capturing people who land on your site to watch the video. I was wondering maybe I should also use a similar technique as one of my blogs ranks #1 for the term “viral blogging system” and related term bring in 50+ visitors to read the EM article I have placed some time back.

    Amazing use of SEO skills to covert at best for your offers.

    • Jeremy Page

      Yep, I’m all about the rank and bank, Fernando. That’s what I teach my students. Yes, if I were you I would take advantage of that traffic you are getting for the ‘viral blogging system’ page that is ranking.

  • Luke Neely

    How do you only have 3 posts and rank that high for “Empower Network”? Just through social media shares and backlinks?

    • Jeremy Page

      Luke, cause I know SEO better than 999999.9999% of the human population haha. Has nothing to do with social shares.

      • Luke Neely

        Oh I gotcha Jeremy. So you’re saying you ranked that high through three posts and nothing on the back end? Just content?

        • Jeremy Page

          Luke, no there is a lot that goes into it. I teach it to my students who partner with me.

          • Luke Neely

            Do you teach it to VBS students or ..inner circle or all in partners? Just out if curiosity!

          • Jeremy Page

            Luke, joining my squad at any level gets you access…however all-in students get an optimized, customized blog built by yours truly, as well as access to some of my more ‘underground’ links. Hope that helps.

  • Astor Goodwin

    Hi Jeremy,

    How much time per day should one spend on working their blog, perfecting it, SEO, etc?

    • Jeremy Page

      If you are making less than $30,000 a month on your blog, I’d say 12-14 hours a day, if possible.

  • NICK

    hey Jeremy,i would like to join your team,iam in Kenya and i dont have a credit card,i only have a visa debit card,how do i do it,or what other modes of payment can i use to pay..otherwise thanks lots u have really inspired me.

    • Jeremy Page

      Nick, debit should be fine. If not, you can call this # and they’ll get you going… 1-888-262-1934

  • Luke newton

    Hey, if I joined up with you. How much start up capital would you think I would need to get to $3000-$5000 per month? I would start with the $25 product then scale up… And how fast could I reach that figure? I’ve got 4/5 hours per day spare? Basically what I need to know is how much start up capital as times are hard and money is tight. If you could reply that would be great…. My goal is to generate $15000 per month, long term

    • Jeremy Page

      Luke, those are some solid goals – and they’re very attainable.

      To have the 3-5k month mentality, you need about 5k of starting capital. You can obviously start at lower levels, but it will take a little longer. The goal with my students is $5k/mo within 90 days after going “all-in” with the products.

      For the Empower Network sales funnel to truly become lucrative, it helps to have all the products. That way, you are earning $500, $1,000 and $3,000 commissions.

      Those commissions are transformational. That’s when the CEO money starts pouring in.

      Again, if you don’t have the means to throw down on all of the products at first, that’s fine – you can start at the $25 and $100 monthly products, then scale from there.

      You’ll also need an internet auto-responder (to communicate with your leads), which are usually around $19.99. IF you choose to also build your own blog (which I recommend if you want to bring targeted, organic traffic to your business) than you will also need web hosting to host your own website, which you can find for as low as $5/mo.

      You can see all the other tools I use for my internet business here: http://multiplestreams.org/tools

  • Steven

    Are you still with EN? Or you using your own blog to do online marketing?

    Thanks

    • Jeremy Page

      Trick question? Can I say both?

  • John

    Hey Jeremy,

    You’re bad ass man! Listen, going through your site really got me excited about and interested in joining Empower Network. I’ve come across EN before in the past but i didn’t join because i have no experience in network marketing. Also i never came across someone who i think i could trust and learn from. Listen, I’ve got $1K in start up capital and 3-4 hrs/day free time. And i’ve got the motivation and desire to learn and make money. Approximately how much $$ would i be able to make per month with you helping me? The goal is to eventually scale up and make the big bucks. Considering i have only $1k to start with. Give me your conservative estimate. Thanks for your time. I look forward to learning from you in the near future. Take care. John

    • Jeremy Page

      John, thanks for the comment. With $1,000 you can get going strong. Grab the $25 blog and become an affiliate, then email me and I will coach you on what to use the rest of the start-up capital.

      Yes, big bucks in the near future are still very attainable. Talk soon my man.

  • Steve Fullerton

    Jeremy,thanks for winning man!Just hearing you talk of your struggles and success is a great encouragement.Keep up the good work!

  • Tolu Toki

    Hi Jeremy,

    I ve been so empowered with your write up. Thanks alot .

    I am from Nigeria I want to work with you. You re indeed a great leader from my little observation. Am so happy to meet you.

    I want to make a minimum of $10,000 a month because of my financial plans. And am ready to do what ever you think is the best I should do to achieve this. I just need your steps and leadership I don’t know much about blogging at all. But am READY TO LEARN from you anything you want me to do (easy or hard way).
    Thanks.

  • charles hopkins

    what’s up jeremy? i really enjoyed reading you blog and really appreciated your candor about your successes and failures. i just recently discovered empower network i guess several months back and after reading this blog i’m actually inspired and would like to partner with you. as i’m also going to join mttb.com so that i can afford to purchase all of the products. i’m also hoping to make a million dollrs from each business.

    • Jeremy Page

      Great, I’ll watch for your name come through my backoffice.

  • Hi Jeremy ive been doing my research on Empower Network, and I understand that the products are great tools to help generate leads towards a business. I’m currently a member and representative of an awesome traveling club. I want to promote my business to create traffic for sales. However, I only want to use the Viral Blogging System product from Empower Network.
    I know that your team is doing so well with the first 4 products from your coaching and mentoring. My question to you is that “Would there be a slight chance that i’ll be able to make it happen.(Accumulate residuals) from EP and get people to join my business from just promotming from the VBS product?

    • Jeremy Page

      Yes, possible. But in order for it to be lucrative on the EN side of things, you’ll want to grab all the products in Empower Network.

  • garry

    Hey J, I have a biz that I want to promote can anything you offer help me, I have about $500 a month left out of my advertising budget to spend.

    • Jeremy Page

      Yep, email me if you want help.

  • Zafar

    Hii Jeremy,
    Great post buddy,
    Since Empower moved away from Word Press, How well is their new platform ENV2 ranking in Google?

    Zafar

    • Jeremy Page

      Still works fine, I just don’t use it much. Prefer to use my own blog.

  • Hi I have just joined a mlm business which I want to promote so I wonder if you can help me to put my product on front of people that either want to buy the product which is a wellness prod it or they want to leverage by having others join them in there business and make money that way website is already intact so people can order straight away but I don’t know how to get it in front of the right people and leads that are looking for opportunities like this please help point me inThe right direction please help!! Bianca

    • Jeremy Page

      My site has a lot of good resources that can help you get your MLM product out there, but I personally give time to people who partner with me.

      You can partner with me here.

      Thanks

  • Awesome blog man! If you are going to be in Orlando, I’d love to meet you

    • Jeremy Page

      Won’t be in Orlando but love to connect eventually as well. Keep doing your thing, man.

  • Jeremy,

    I have a new app company and want to start promoting my apps. How could you program help me. Understand I am a bit jaded because I have as you describe, a broke blogger friend that has done Empower for 3 years. What do you recommend?
    Thanks for the feedback.

    • Jeremy Page

      I don’t think your gig is really an SEO play…more of a PR/exposure deal to get smokers to download your app. Good stuff, though

    • Thank for the honesty.
      You still in Idaho?

      • Jeremy Page

        Currently Salt Lake area, but I visit Idaho frequently to see fam and friends

  • Thank you for directing me to this page.

    • Jeremy Page

      Hope you learned from it

  • Dra

    Hello Jeremy

    Awesome post brother! I have high ambitions to be a Legend in this MLM industry and it’s pretty obvious that you start here; although I do have a couple of questions.

    Why doesn’t empower network bring traffic anymore , is it because of the hummingbird update?
    Does your program offer training on how to create my own blog system like yours to bring my whole team into?
    Is the this system still an affiliate of EN?
    Is training Live or a website?

    My goal is to be making 10k weekly with this platform in my company. I have seen it done by an associate in my mlm company Demetrius Gorham and this system amazed me. Please email me I would like to connect. My future starts here!

    • Jeremy Page

      Nice, man, those are great ambitions. If you would like to work with me, please refer to my partner page. Thanks!!

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