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Why did Celebrating Home go out of business?

Celebrating Home’s products look like the kind of thing a girlfriend or wife with the Pinterest bug might buy on a whim at a trendy market with a 50% knock off.

So why would you get them from an MLM?

Well as it turns out, the company went out of business (bankrupt) and distributors have moved on.

Why does this always happen in MLM?

This video explains:

 

We schedule 30 minutes for each call, so only schedule if you’re serious:

Either way, here is my original Celebrating Home review (before they went out of business).
 Celebrating Home sells scented candles, cool homeware and the kind of odds and ends that stack up in an older relative’s house. One by one, the products cost about fifty cents a pop, but when you add up the amount you normally need to make it in an MLM like this, you end up with a mortgage-worthy fortune.  

In 1957, Mary Crowley founded Home Interiors & Gifts.  Celebrating Home was formed in 2002 after Home Garden Party, property of Steve and Penny Carlile, acquired Home Interiors & Gifts and formed Celebrating Home in 2009.  Home Interiors & Gifts brought 100,000 members to the table, and there are currently 50,000 distributors nationwide.  

They’ve featured in Good Morning America, Living Magazine and Family Circle Circle, and boast membership of the Direct Selling Association (DSA.)  An MLM with Christian values maybe means they’ve got noble intentions, right?

We’ll see.

Products

Candles

A range of coloured candles, from triple wick to saint-themed.  The churchly candles normally cost around $15.00 each.

Home Fragrance

Ooh La  Lamp’s – sounds fun!  Actually, they’re glass cups that you put special aroma crystals into.  Points of originality.  They’ve also got fragrance gels and lights.

Wall Decor

All kinds of colourful wall pieces, from landscape, to feature, to religious.  It’s not clear whether they’re paintings or prints, but average out at around $50.00 each.

Baking and Serving

Cutting boards, bean pots and chip and dip sets!  Nothing seems too extortionate.

Home and Fashion

Accessories for you and your house.  There’s rings, scarves, handbags and a medley of home trivia, from snowman plates to “fruit swag”.  

Unusual fare for an MLM, and it’s possible someone would jump at the chance to get these things from you.  But unless the stock is changed once a month, you’re going to run out of bowls and scarves to flog.  The only repeat business would be someone getting addicted to a scented candle and buying refills, but even then, there are cheaper and more accessible options at local stores.

Opportunity

Start up kits are going to cost you about $39.00, with potential to jump up (not very far) to $199.00.  As far as MLM starting kits go, that’s peanuts.  

Distributors will earn 30% to 45% commissions on product retail, bonuses like car and travel, catalogs, forms, brochures and product packages.

There’s also bonuses for sponsoring new distributors, but quite what they are isn’t clear.

This seems to be a more moral if slightly tedious MLM, and distributors will do well if they have a big audience at the local church or more senior folk living nearby who enjoy getting together for a homeware party to top up their candle shade collection.  I can’t see retirees desperate to attend a makeup or protein shake party, can you?  But the offerings of tasteful saintly figures and religious placement will appeal to a certain audience without question.

This is a product set that could sell, but the product range isn’t vast.  You’re going to struggle.  You’re also going to struggle on repurchasing profits.  Once you’ve got a print of a saint, that’s going to do you.  You might get some compatriots to go around the house but you’re not going to need to replace the original.

However, the lack of downline profit might just mean this is one of those rare opportunities for earning money on what you signed up to do – selling products.  The commission potential for selling your products is also not insignificant.  Anything over the usual measly 10% is a success in the MLM world.  

Recap

They’ve got a blog, which is surprising considering the wholesome, nuclear family vibe they’ve got going on, but they’ve fallen into the classic brand trap of only ever posting company news.  (1)  Consumers don’t really care about company news, but just posting discount news on a blog is equally bad and looks cheap.  Just put that information on the home page and the product page and save a whole slew of webpage admin.

Don’t forget, you’re trying to make a living selling a set of candles.  The market will dry up eventually and the same kind of products can be accessed much more easily at local stores.  The appeal of a social gathering could be used to a distributor’s advantage to the right kind of audience, but it’ll be niche.  Your success might well depend on where you live, setting some up for great success and others for serious failure.  

That’s the lottery of an MLM – for the right person in a million, it’ll work amazingly well.  For everyone else, unless you’re a marketing pro, you’ll have to slog it and hope for better days in future.  I can’t see anyone getting rich on selling candles and prints.

This seems more like a pocket money and supplement income kind of MLM than a change-your-life live-on-a-yacht sort of scam.  I can respect that.  It doesn’t pretend to be anything other than a vendor for quirky homeware.  

But if you’re looking to move from a one bed apartment to a detached lakeside mansion, this isn’t the opportunity for you.

In other words, you might like our training because it teaches the “good life” without selling home products to your family and friends.

1 comment… add one
  • Jane Burt

    The company has, in fact, NOT gone out of business. All of our products are available on our website for as much as 90% off market prices. Take a look on celebratinghomedirect.com
    Thanks!
    Jane

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