I don’t know why MLMs like DXN Global think pictures of people doing a thumbs up automatically gives them tons of credibility.
Or the advertising industry in general. It just doesn’t.
But either way, the company has been doing something right. Have I been involved?
This video explains everything:
You watch the whole thing? Good. Only schedule if you’re serious:
Ok, now for the DXN Global review:
There’s a lot of numbers for this one so listen up.
DXN Global is based in Malaysia and occupies the coffee niche. That is, mushroom coffee.
Founded by Lim Siow Jin is 1993 to promote “business in quest of the benefits of mushrooms on human health”, DXN actually makes a good point about coffee as a business niche.
You’ve got to admit, they have a point.
Largely based on the principles of Chinese medicine, DXN Global products all sound very scientific and fungus-flavoured. But how much demand in your local area is there for mushroom coffee?
If there’s a focus group in your town where people flock to taste and talk about shitaake lattes, then you’re in luck. Otherwise, this might be a little niche to profit from.
- Reishi Gano: “mushroom essence” nutrient supplement
- Ganocelium: improves general bodily health
- Andro-G: a natural respiratory remedy
- RG and GL Powder: to encourage healing
- Roselle Tablet: Vitamins C, D, B1 and B2
- MycoVeggie: high-fibre food supplement
- Spirulina Tablets and Capsules: lots of minerals, fatty acids and nutrients
The list goes on, including Mane Mushroom Tablets, Bee Pollen Tablets (they know the bees themselves don’t produce pollen, right?) and yeast rice capsules. And that’s just the supplements – remember there’s food, coffee, personal care and water treatment products. We’d be here forever if I covered the whole list.
Who thinks 23 affiliate membership ranks is a reasonable number?
Me neither. It’s an MLM, so naturally your income will be based off your downline’s sales and not just your own. Joining costs around $20.00, which seems to be a single fee, and after that you’d best have your maths head on. The ranks are:
- Star Agent: generate GV sales of 4,500 points
- Star Ruby: recruit 3 Star Agents
- Star Diamond: recruit 6 Star Agents
After that, the focus is on personally recruiting Star Diamond affiliates, in ascending order from 1 to 20 each.
- Executive Star Diamond
- Senior Star Diamond
- Executive Senior Star Diamond
- Double Diamond
- Executive Double Diamond
- Triple Diamond
- Executive Triple Diamond
- Gold Diamond
- Executive Gold Diamond
- Crown Diamond
- Executive Crown Diamond
- Senior Crown Diamond
- Executive Senior Crown Diamond
- Double Crown Diamond
- Executive Double Crown Diamond
- Triple Crown Diamond
- Executive Triple Crown Diamond
- Gold Crown Diamond
- Executive Gold Crown Diamond
- Crown Ambassador
Retail commissions span from 5% to 15%. There’s also group bonuses, paid on a monthly basis, as a percent of GV. It’s also tied to PV, which works out as:
- 100 PV: 6%
- 300 PV: 9%
- 1000 PV: 12%
- 2000 PV: 15%
- 3250 PV: 18%
- 4500+ PV: 21%
For affiliates at Star Agent, group bonuses beyond 21% come into the Star Group bonus. If an affiliate has 100 PV and their downline generates at least 300 PV monthly, the bonus pays:
- 1 Star Agent in downline: 27%
- 2 Star Agents in downline: 29%
- 3 Star Agents in downline: 31%
- 4 Star Agents in downline: 33%
- 5 Star Agents in downline, all generating a minimum of 2000 GV: 35%
- 6 Star Agents in downline, all generating a minimum of 2500 GV: 37%
The Development Bonus concerns Star Diamonds, making a monthly minimum of 100 PV and a downline total of 300 GV. It’s paid on levels of recruitment, as follows:
- Level 1 – 5%
- Level 2 – 4%
- Level 3 – 3%
- Level 4 – 2%
- Level 5 – 1%
The Leadership Bonus is for Star Diamonds who keep up the 100 PV per month and whose downline generates at least 300 GV.
The Leadership Bonus is a commission paid out to Star Diamond affiliates who maintain a minimum of 100 PV a month and a downline total volume of at least 300 GV. Level 1 is paid as a percent of personally recruited affiliate earnings, and Level 2 paid as their personally recruited affiliates. Level 1 ranks are always paid 5%, and Level 2 and below are paid:
- 2 Star Diamond: 3%
- 3 Star Diamond: 4.8%
- 4 Star Diamond: 5.8%
- 5 Star Diamond: 6.5%
- 6 Star Diamond: 7.1%
- 7 Star Diamond: 7.6%
- 8 Star Diamond: 8%
- 9 Star Diamond: 8.3%
- 10 Star Diamond: 8.5%
- 11 Star Diamond: 8.7%
- 12 Star Diamond: 8.9%
- 13 Star Diamond: 9.1%
- 14 Star Diamond: 9.3%
- 15 Star Diamond: 9.5%
- 16 Star Diamond: 9.6%
- 17 Star Diamond: 9.7%
- 18 Star Diamond: 9.8%
- 19 Star Diamond: 9.9%
- 20 Star Diamond: 10%
International Profit Sharing is for Qualified Star Diamond affiliates, earning 100 PV and 300 GV from their downline. They can pocket 2% of DXN’s worldwide profit.
- 2nd level – 40%
- 3rd level – 30%
- 4th level – 20%
- 5th level – 10%
Oh, there’s more.
The Travel Seminar Incentive is made up of 2% of DXN’s global volume. It’s mainly for taking a bite out of travel costs to conventions and meetings for affiliates.
Hot diggidy. There’s a lot of ranks and nonsense.
DXN Global make a good point about coffee. It’ll always be in demand, but mushroom coffee might be a bit harder to wean people onto. Even folks into their triple no milk soy chai green foam chilli pepper lattes with vegan cinnamon might find the concept a bit odd.
As ever, it’s hard to imagine a magic coffee setting you back twenty years and giving you the heart of a racehorse. MLMs depend heavily on radioactive powders and potions that will cure all ills and this seems to lean in that direction.
However, the refreshing lack of MLM coffee party stipulation on the website is great to see. The market is mainly in Asian and will likely find receptive customers in the Chinese medicine industry.
But. And it’s a big but.
The emphasis here is clearly on downlines. There’s enough information about them and not much about the products themselves, which is a bit of a red flag. Is it feasible to raise a mushroom coffee army to earn you commission? Kudos if you manage it, because that sounds tough.
The percentages aren’t even that high, so selling the products directly would probably be more lucrative. People will top up their coffee reserves more regularly than they would, say, a hoover.
And for goodness’ sake. The rank system is ridiculous. If I wrote that out longhand without the shortcuts it would take over a whole page in size ten. It’s a convoluted system, far from the simplest or clearest out there.
If you’re inexperienced, the DXN Global MLM will chew you up and spit you out. It’s a tough market.
If you like passive income streams, there are better opportunities out there.
In other words, you might like our training because it teaches the “good life” without selling coffee products to your family and friends.