GNLD has been around forever, are they still relevant?

GNLD is a well established MLM company that has been around for over 50 years (like Avon and Mary Kay) and operates in over 50 countries.

While they do offer cosmetic products, they’re more than just a skincare beauty MLM. They offer products in almost every health and wellness category you can think of and also offer lots of home care essentials.

So have I been involved?

This video explains:

 

All good? Let’s continue…

Overview

GNLD was founded in 1958 by Jerry Brassfield.

As a child, he suffered from asthma and a variety of allergies. His mother started to make changes in his diet and his health began to improve.

When he got older, he decided to help others who suffered from similar problems. He provided nutritional supplements and an opportunity to make money from a home based business and never looked back.

In addition to the nutritionals, GNLD has personal care products and home care products as well.

They have a scientific advisory board made up of eight doctors and scientists that do all of the research and testing on GNLD products. This team is well respected in the scientific community and give lectures annually at Stanford University. They are also members of the Direct Sellers Association.

Their headquarters are located in Fremont, California with a distribution center in Commerce, California, just outside of Los Angeles. There is another Northern direct distribution hub in Brampton, Ontario and over 60 global locations including an office in Croatia, New Zealand and Namibia.

Products

GNLD offers a huge assortment of health and wellness supplements, items like:

  • Women’s Solutions
  • Digestive Health
  • Heart Health
  • Immunity
  • Sharper Mind
  • Men’s Solutions
  • Children’s Nutrition
  • Healthy Aging
  • Bone & Joint Health
  • Stress Management
  • Herbal Alternatives

They have a Nutriance Skin Care Line that has a variety of products to help your skin look healthier and helps to diminish the signs of aging. This is achieved by the use of toners, moisturizers and exfoliates.

The company claim to this line, is that following the daily regiment will reduce fine lines and wrinkles up to 28%, and increase moisture by 79% within the first 28 days while protecting against sun damage.

Bold claims, but sometimes that’s what you have to do to survive in the competitive skincare MLM space– Just ask Nerium, Jeunesse, and Rodan and Fields.

Their Home Care line is 100% Green and has been since the 1960s. They offer laundry detergents, household cleaners and hand soap.  Counter top, or under cabinet water filtration systems are offered and claim to remove contaminates while leaving the minerals and elements required for good taste and health.

Compensation Plan

When you become a representative for GNLD, you get the chance to work as much, or as little as you want at your own schedule. You don’t need to have experience in sales, there is very low cost and overhead, and you can work from anywhere that you want.

The Health and Wellness Industry is booming today, it seems everyone wants to look and feel better about themselves and by becoming a rep, you can join in on this trend. You can promote health to make people feel better and live healthier, and supplement your income at the same time.

It costs $69 for the sign up kit and that includes $100 of products.

Recap

GNLD has been in business since 1958 this obviously means that they are doing something right. They have offices all over the world, with thousands of satisfied customers and don’t seem to be going anywhere soon.

They have been a member of the Better Business Bureau since 1969 and have received an A+ rating from them. Some of the reasons they got such a high mark was the ability to resolve customer complaints and the transparency of their business practices.

This is another MLM company that revolves primarily around the health and wellness industry which is very popular all around the world. GNLD sponsors several professional athletes from different countries and this helps to market their products effectively.

The scientists that work for this company are highly respected and have published articles in some of the leading scientific journals like, “The American Journal of Clinical Nutrition” and “The FASEB Journal.”

Because they truly are a global company, their accessibility is nearly limitless. Whether it’s by phone, the computer, or face to face, a person can purchase their products and receive support at their convenience.

With all of these good qualities however, GNLD has received very low ratings from the Glassdoor reviews. Only 31% of people said they would recommend them to a friend. Out of five stars, they got a 2.2 for employee satisfaction.

This company doesn’t offer a guarantee on any of their products, so if you are unhappy with anything about them, that’s your problem. The start up cost might not be the highest, but it isn’t the lowest either. That’s when the lack of a guarantee could become an issue as well.

The profit margins that can be made from this company can sometimes be as low as 5%, not very good. This means that if you really want to make some money, you have to recruit very aggressively. So if you aren’t very good at recruiting, you’re going to have a hard time.

I didn’t like the fact that the website was vague as to what exactly were the ingredients in their supplements either. If they expect people to ingest these products on a daily basis, I think they should be more informative.

Another disadvantage about the website is you can’t purchase anything directly from it. You have to go directly through a distributor before you can even get pricing.

In my opinion, if you did your research, you could find a better nutritional supplement MLM company to invest in. There are a lot of them out there that would be a better place to invest your time, energy and money.

I guess it all depends on what you are hoping to gain out of your participation with this company. Do you want to make a little extra money while promoting products that are healthy and good for you? Then this might be exactly what you are looking for.

However, if you are looking to quit your day job and retire early, I feel you should continue to look for different opportunities. There just isn’t enough earning potential to be made at GNLD.

So if you are looking for a business opportunity to generate a sustainable income and feel good about what you are doing, there is a better way. Check this out. It will help trash your money-chasing habits.

See our top 22 small business ideas of 2017

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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