If you’re like 99% of MLM bloggers, you’re lucky to get one MLM lead per day.
Oh, the struggle.
I started this blog in November of 2013 to build MLM leads.
Now, as of September 2015, this blog does over 2,000 unique visitors a day and makes more money than most doctors and lawyers.
The reason? I get 15-20 MLM leads per day.
Found the right mentors, joined an underground blogging community and built this innocent-looking blog to extract leads.
You can apply for mentorship here.
But, back to MLM leads, and how you can start getting 15-20 MLM leads per day.
Back to November of 2013. I was getting one lead every three days ago.
My opt-in conversions were LOL-able, so I started snooping around for inspiration. That’s when I found a few blogs in the internet marketing space that were bringing in absurd amounts of leads with no email opt-in in the sidebar.
No visible opt-ins anywhere, not even opt-in forms at the end of each blog post.
They were getting leads through subtle in-text links or linked images that pointed to squeeze pages.
It was brilliant, because people feel less pressure clicking on these links. No flashing arrows, exclamation marks or red buttons, just a normal-looking internal link.
It’s subtle, but it’s also very strategic:
You want to use the same copy you’d use in an email opt-in form and make that a sentence in your content. Then, link somewhere in the sentence and point it to a squeeze page.
So, I used this strategy for a page that was getting half my traffic at the time (about 50 visits) and boom – it started to squeeze out a few leads a day.
Like, 300-500% increase in leads.
Today, that same page gets about 200 hits and several leads a day.
It’s just a product review page of my main income source of this blog, but it also offers strategic copy at the beginning of the post…
I have two strong CTA that squeeze leads outta the post:
The red link in the grey box gets one-third of the page leads, the video image captures the other two-thirds.
Notice the copy. It basically says, “before you read this product review, you need to watch this video”.
It’s a strong CTA for every person who comes to the page. It also tells people why they should watch the video. Of course, it doesn’t need to be a video – it can be an exclusive PDF download, access to premium tools or courses, or anything you’d incentivize peeps to join your list.
Deliver the illest in Your niche
If the goodies are lame, they won’t be on your list for a long time. In fact, nothing is more of a turn-off than opting in to something and then being severely disappointed. If your resources aren’t scarce or exclusive, it will come across gimmicky and people will feel violated for giving you their email.
A few more reminders when utilizing this strategy…
Always ask for something
If you have a page that get’s targeted traffic, you should always be telling people to do something. Watch a video, click a link, pull out their credit card.
This is wisdom that conversion-buddha Unbounce does on their home page.
Check out their home page lander – there is no guesswork here. They are telling people to click on the orange button:
Different scenario, but same principle: always tell your reader to do something.
At minimum, optimize your top 10 traffic pages to clearly tell your readers to take action in some way.
This might be obvious to some, but I see marketers not doing this all the time. They are getting leads to their squeeze page from all over their website, but they don’t know what pages are referring leads.
Always affix a tracking code to all of your links so you know what pages are being converted into leads.
For example, you have a site that has a universal squeeze page.
Let’s say, yourdomain.com/squeeze.
But, if you linked to your squeeze page from your about page, you could track it by putting “/?=about-page” at the end of the link.
You can use anything, as long as it starts with “ /?=“.
Then, when you are checking out your leads inside your autoresponder, you can see what pages are referring the leads.
So, it would like this: yourdomain.com/squeeze/?=about-page.
You can see it in action here.
Towards the top of my review, I have a red “click here”, which points to http://multiplestreams.org/squeeze/?=map to show leads from the My Advertising Pays review page.
Since making this a habit, I feel much more involved with the conversion science of my blog. Now, I can tweak the pages that aren’t converting, and identify the pages that send the most leads for further optimization opportunity.
MLM leads does not have to derive from paid efforts. The best leads will come from your blog, because people will want to work with you.
Put out dope content, then make the right call-to-actions on your blog, and getting 10-15 leads per day will not be hard.
PS. How did my blogging income get so wavy? Like, 30K months.
Simple answer: Found the right mentors.