Depressed, broke or frustrated? Go where the fish are.
I’ve followed Ramit Sethi ever since he was on the Tim Ferriss blog back in 2009.
Dude keeps it gangster.
I love his counter-intuitiveness, with his flow of unconventional advice that few have the cajones to deliver – and it’s all from his 10 years of building and launching successful infoproducts and courses on the internet.
He dropped some gold nuggets to help the broke peeps out there.
His message was loud and clear: go where the fish are.
The analogy, of course, of someone fishing and not catching any fish, and remaining dumbfounded and perplexed until they switched up their location and started fishing in different spots…
…and then the fish coming, a plenty.
Sounds simple enough, right?
The translation, marketing-wise, for your product, brand or content:
Instead of doing the same damned thing, focus on finding out where the loyal, dedicated fans of your content are…
Like, if you had 1,000 perfect customers, where would they be?
You see the difference?
Where are your ideal, paying customers at?
Where are your fish?
This hit home for me.
As my specialty is helping people bring targeted, Google traffic to their blog or website, I’ve strategically gone after people who would be interested in these services.
That’s what I’ve done with the few blog posts I’ve done for this site – namely, the Empower Network audience.
So what audience did I target for my Empower Network business?
People who Google Empower Network terms.
Not so fast.
You see, I did that, in a matter of a few months, and that traffic has steadily increased for the last 5 months or so.
Google anything Empower Network-related, and you’ll see my face.
I dominate most of the Empower Network keywords:
empower network review
empower network products
empower network system
empower network affiliates
It’s given me hundreds of visitors to this blog on the daily, just from those keywords.
But, the results I got from this traffic really surprised me.
And, not in a good way.
The traffic, for the most part, attracts skeptical, poverty-minded people.
“I only have $25 to invest…so can you please, please help me…”
“I have paid for products in the past and haven’t made any money, can you give me more information. Is this a scam?”
These are broke, skeptic people who struggle with self-limiting beliefs because of negative experiences in their past.
Indeed, these are the same people that “research” (see:boredom) reviews for 3-4 days before making a decision to buy anything.
Analysis paralysis, straight outta the book.
They’ll do anything to avoid taking action.
Largely in part, that’s the type of customer I’ve been dealing with for the last 5-6 months.
The “what can you give me for $25?” customer.
And what have I been doing?
Fishing in the exact, damned spot for the last 5-6 months.
Don’t get me wrong, these Empower Network rankings have made me thousands of dollars.
And I have incredible teammates who have joined my business from this traffic that do not fit the broke-minded persona, so it’s been a blessing.
But it’s nowhere near where it should be.
Not CEO money.
Instead, I’m getting tons and tons of bites.
You know, people who want to email or chat for a few weeks before taking action, then never do.
I’m done with these people.
F this. Deuces, Empower. When 99% of the people are failing, I can’t keep roll’n with that.
I’m passionate about helping people, but you can’t help people who do not want to help themselves.
I’m going to where the fish are.
Lightbulb moment, right?
Where are the fish?
Where are your perfect customers hanging out?
I’m going to find the people who’re flat-out sick of the regurgitated, $89.99 info-product launches.
I’m going to find the people who would pay $10,000 to know my blogging and SEO secrets that generate four-figure days from online commissions, even though I don’t even charge that to people.
People that understand they’ll get nowhere before doubling down on their knowledge and finding a real mentor.
I’m going to find those niches that target affluent, positive people who’re looking to partner with big-thinkers and entrepreneurs.
For the last 5 months, I have been offering Audi to Hyundai.
Building the wrong kind of relationships.
As Ramit said to wrap up his webinar, you need to ask these 2 real questions:
- Where are people?
- What do they want?
My hard lesson?
I learned that people searching Empower Network-terms are typically not the same people who want to put in the time to earn four-figure days.
They can’t relate to that.
They want to know what shortcut or ‘secret’ they can get for a $25 buy-in.
I wasn’t giving them what they wanted.
It was the wrong audience for my product. So, it’s time to switch my game up, and target different audiences.
New bait & tackle (content), new fish (big-thinkers who have 5k).
Go where the fish are.
(NOTE: You can apply to work directly with me here)