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Go Where the Fish Are (My New Direction)

I’ve followed Ramit Sethi ever since he was on the Tim Ferriss blog back in 2009.

Dude keeps it gangster.

ramit-sethi

He also orders catfish at expensive restaurants, because he is from India (his words).

I love his counter-intuitiveness.

You know, the unconventional advice that few have the cajones to deliver – and it’s all from his 10 years of building and launching successful infoproducts and courses on the internet.

I recently hopped on one of his live webinars and came away with some awesome mindset breakthroughs.

Then, went back to the drawing board, hired a mentor and quadrupled my income.

The webinar focused on building an online business, and how to find a niche for your product or content.

He spent a big portion of his content preaching: go where the fish are.

The analogy, of course, of someone fishing and not catching any fish, and remaining dumbfounded and perplexed until they switched up their location and started fishing in different spots…

…and then the fish coming, a plenty.

The translation, marketing-wise, for your product, brand or content:

Instead of focusing on putting your content out there, focus on finding out where the loyal, dedicated fans of your content are…

Like, if you had 1,000 perfect customers, where would they be?

You see the difference?

Where are your ideal, paying customers at?

Where are your fish?

This hit home for me.

As my specialty is helping people bring targeted, Google traffic to their blog or website, I’ve strategically gone after people who would be interested in these services.

That’s what I’ve done with the few blog posts I’ve done for this site – namely, the Empower Network audience.

So what audience did I target for my Empower Network business?

People who Google Empower Network terms.

Duh, right?

Not so fast.

You see, I did that, in a matter of a few months, and that traffic has steadily increased for the last 5 months or so.

Google anything Empower Network-related, and you’ll see my face.

I dominate most of the Empower Network keywords:

empower network
empower network review
empower network products
empower network system
empower network affiliates

It’s given me hundreds of visitors to this blog on the daily, just from those keywords.

But, the results I got from this traffic really surprised me.

And, not in a good way.

The traffic, for the most part, attracts skeptical, poverty-minded people.

Tire-kickers.

Like this:

“I only have $25 to invest…so can you please, please help me…”

“I have paid for products in the past and haven’t made any money, can you give me more information. Is this a scam?”

These are broke, skeptic people who struggle with self-limiting beliefs because of negative experiences in their past.

Lottery-mindset people.

Indeed, these are the same people that “research” (see:boredom) reviews for 3-4 days before making a decision to buy anything.

Analysis paralysis, straight outta the book.

They’ll do anything to avoid taking action.

Largely in part, that’s the type of customer I’ve been dealing with for the last 5-6 months.

The “what can you give me for $25?” customer.

And what have I been doing?

Fishing in the exact, damned spot for the last 5-6 months.

Don’t get me wrong, these Empower Network rankings have made me thousands of dollars.

And I have incredible teammates who have joined my business from this traffic that do not fit the broke-minded persona, so it’s been a blessing.

But it’s nowhere near where it should be.

Not CEO money.

Instead, I’m getting tons and tons of bites.

You know, people who want to email or chat for a few weeks before taking action, then never do.

Enough already.

I’m done with these people.

I’m passionate about helping people, but you can’t help people who do not want to help themselves.

Vamoosh.

I’m going to where the fish are.

Lightbulb moment, right?

Where are the fish?

Where are your perfect customers hanging out?

I’m going to find the people who have at least $5,000 to invest in a new business…. (aka cater to local businesses)

I’m going to find the people who would pay $10,000 to know my blogging and SEO secrets that generate four-figure days from online commissions, even though I don’t even charge that to people.

I’m going to find those niches that target affluent, positive people who are looking to partner with big-thinkers and entrepreneurs.

For the last 5 months, I have been offering Audi to Hyundai.

Building the wrong kind of relationships.

As Ramit said to wrap up his webinar, you need to ask these 2 real questions:

  • Where are people?
  • What do they want?

My hard lesson?

I learned that people searching Empower Network-terms are typically not the same people who want to put in the time to earn four-figure days.

Even though my own blogging and SEO secrets have earned me multiple four-figure days – even $4,500 days.

Yes, $4,500 days.

They can’t relate to that.

They want to know what shortcut or ‘secret’ they can get for a $25 buy-in.

I wasn’t giving them what they wanted.

It was the wrong audience for my product. So, it’s time to switch my game up, and target different audiences.

New bait & tackle (content), new fish (big-thinkers who have 5k).

Go where the fish are.

Jeremy Page

jp

 

 

 

 

(NOTE: You can apply to work directly with me here)

12 comments… add one

  • dennis

    So, where are those fat money fishies?:)

    • Jeremy Page

      Dennis, they’re everywhere on the web.

      Personal injury attorneys, MLM leaders, lead brokers for home mortgages.

      (Just to name a few)

      If these guys doubled their traffic in 90 days, they’d also double their incomes, and their credit cards are levitating before you ask them to buy.

      So, instead of going after “Visalus Scam” (attracts skeptics), you’d go after “MLM Blog” or “MLM Leads” (attracts people already in MLM looking for web-centric modalities)

      Bigger fish.

      Oh, not to mention the 10,000 baby-boomers who retire every single day. Many of them turning to the internet – huge opportunity there.

      Good question, though.

  • Jeremy,

    Now, I see this article which makes perfect sense it def struck a nerve
    Boss Like Thinking To The Tee. I recently (literally a few days ago) started related my content around exactly what you’ve done the past 5-6 months with Empower sprinkling network marketing/mlm related terms.

    And now I see this good content. From what I’ve learned in my short time online. You should focus on building out related content around your niche.

    How do you switch gears with your content and not confuse Google?

    I see guys like yourself, James, Brad crushing it with everything related to Empower Network keywords and I’m like damn. I have to get like you guys.

    And I know you guys just did what others didn’t want to.
    I know I’m suppose to be in the game playing right now, but I’m still on the bench and that’s has changed.

    Do you have a mastermind group? For folks who are not on your team?

    • Jeremy Page

      Sylvester, thanks for your comment.

      Yeah, it can be a little tough switching gears and going into different niches. For that reason, I wanted this site to be more about “make money blogging” and less about Empower Network.

      That way, I can literally touch whatever I want, and it won’t throw Google off too much. Make sense?

      Mastermind group for those not in my group? In the works, but more than likely not for a few more months. I don’t think its right to start a “mastermind” if you aren’t making $30k/mo, you feel me? I still got work to do.

  • This is a great way to look at drawing in traffic! I started with Empower several months ago as a tire kicker. But I stayed and now am asking myself the same thing… who do I want to work with? And how can I attract them? Thanks for this great content.

    • Jeremy Page

      Leah, that’s excellent. Congrats on your transformation.

  • Taiwo

    Jeremy, sadly I joined Empower before I ran into you. Going all in tomorrow excited to make gains in this business. I still want to work with you. Let me know how we can make that happen? -Taiwo

    • Jeremy Page

      Taiwo, I am actually making 4x more in a similar company. More simple, too. Email me for more details.

  • Danielle

    Jeremy, I joined Empower Network 2 days ago and I honestly have no idea what I am getting myself into. Nor do I completely understand this whole concept. I just know about myself and who I am….. believing anything is possible . So with that said what is it that you created?

    • Jeremy Page

      Believing in yourself is 80% of the game, Danielle.

      “So with that said what is it that you created?” I took action.

  • Carlton

    I also joined EN Sept 2013 at 25.00.
    Am retiring after 34 yrs, enjoy writing but realize I need to pitch to the right niche…

    Am I wrong to think I’d dread the rah-rah-rah of what appear to be crazily long meetings?

    Can you tell me about the other business you referred to?
    Thanks in anticipation.
    Carlton

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