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Should you hop on the 4Life train? (full review)

4Life is a wellness MLM that offers nutritional products aimed at boosting immunity and overall health.

Through an in-house research R&D department and their own manufacturing facility, they bring to market products which are sold via direct sales in pill, liquid, topical, and powder forms.

So have I been involved?

This video explains:

 

All good? Let’s continue…

Overview

4Life was created in 1998 by David T. Lisonbee, who still serves as Chairman of the Board. He has an MBA from Brigham Young and 30 years in network marketing.

President and CEO Steve Tew came on board when 4Life merged with ShapeRite and also went to school in Utah and has decades of network marketing experience behind him.

Interestingly, most of the executive team went to college in Utah. And like so many other MLMs (Rain, Perfectly Posh, Ariix, Xango and Zrii, to name a few), the company is based in Utah. Senator Orrin Hatch has done wonderful things for the state.

They run a tight ship, especially in the area of research and development. The in-house labs are sophisticated, they partner with academic institutions, and participate fully in related industry publications. Research carried out under the 4Life name has been published in actual scientific journals…the ones scientists really respect and read!

They hold patents and have more pending.

Most recently, they’ve partnered with the University of Missouri to conduct efficacy studies on one of their products (Renuo®).

4Life is impressively accredited with the Better Business Bureau (FYI accreditation takes proactive initiative from the business and a thorough review by the BBB, which maintains standards for accreditation). Their rating is an “A+”.

On the business end of things 4Life belongs to the Direct Selling Association, the Direct Selling Education Foundation, and the United Natural Products Alliance.

In marketing they’ve also distinguished themselves. 4Life is supported by several world-class athletes who make these products part of their training regimen. These include several Olympic athletes, a World Series MVP, a Kentucky Derby.a USA power lifting champion champion, and a World Karate Champion.

4Life has dozens of awards under their belt, including one you’ll recognize: #27 among the top direct selling companies in the United States, according to Direct Selling News Global 100.

A few more badges:

  • Utah State Senate Seal
  • Large Business of the Year in Sandy City (where they’re located)
  • President’s Excellence of the Year Award
  • Nutrition Business Journal Philanthropy Award
  • Founders appeared on the TODAY Show.
  • #15 on INC.500

Products

Products are hinged upon the core scientific developments of 4Life Research over the past 17 years. This research has culminated in the production of the Certified 4Life Transfer Factor® line of nutrition products.

They key benefit of the products has always immune system support but there is now a skincare line called enummi™. It too includes the 4Life Transfer Factor®. It’s packed with antioxidants, protecting the skin against the harsh effects of the environment.

The core ingredients contain proteins and other peptides from cow colostrum and chicken egg yolk. The science is based on the work of H.Sherwood Lawrence, who was called an “immunology pioneer” by the New York Times. he was also revered by the National Academy of Sciences.

Both Dr.Lawrence and “transfer factors” are real…look it up. This is not quack stuff.

The premise of the science boils down to this: it’s possible to transfer immune knowledge from host to recipient…messenger molecules are universally effective and not species specific.

That means we can get helpful immune help from cows, for example. 4Life scientists get it from cow colostrum for the original product, and now they can get it from chicken egg yolk. Data contained in the molecules of cow colostrum and egg yolk will teach your own cells how to recognize, respond to and deal with health threats.

The cow colostrum is collected from carefully monitored dairy farms where cows are supposedly raised in a low-stress environment. It’s collected within 16 hours after birth…1/4 of the cow’s colostrum is left for the cow to nourish its newborn calf.

Here are some typical prices of 4Life products:

  • 60 caps of Transfer Factor Plus Tri-Factor Formula (flagship product): $60
  • RioVida with Transfer Factor: 2 x 500 ml bottles: $60
  • RiteStart Women 15-day supply: $50

Compensation Plan

Distributors for 4Life must purchase a Distributor Kit. They are:

  1. 4Life Compass System: $29.95
  2. Diamond4Life Transfer Factor Variety Pack: $514.95 (400 LP)
  3. Diamond4Life Family Share Pack: $529.95 (400 LP)

Auto-Ship prices (required at signup for Distributor) hover around $112 to $133 per month. There are 5 different Packs to choose from. Here are a few:

  1. $111.90 (100 LP) 2 bottles of 4Life Transfer Factor Plus Tri-Factor Formula
  2. $128.85 (108 LP) 1 bottle of Renuvo, 1 bottle of Transfer Factor Plus, 1 box RioVida Stix
  3. $132.85 (108) LP 1 box RiteStart Women, 1 bottle Renuvo, 1 box RioVida Stix

Then they may participate in the 4Life compensation plan which looks like this:

  • purchase products at wholesale, sell them at retail
  • receive bonuses and commissions if qualified (monthly quota)
  • sponsor new distributors and recruit a downline
  • get training and/or attend the many events for motivation and training
  • participate in contests

Each year the Distributor must pay a “material and subscription fee”.

Rank advancements are as follows (“LP” stands for “Life Points” = Business Volume, basically):

  • Diamond:  6 distributors w/100LP monthly, and 3-level volume of 3000 LP
  • Presidential: 8 distributors w/100LP monthly, and 3-level volume of 10,000 LP AND 2 Diamond Legs
  • International: 10 distributors w/100LP monthly, and 3-level volume of 20,000 LP AND 2 Presidential Diamond Legs
  • Gold: 12 distributors w/100LP monthly, and 3-level volume of 20,000 LP AND overall volume of 250,000 LP AND 3 International Diamond Legs w/50,000 LP each
  • Platinum: 12 distributors w/100LP monthly, and 3-level volume of 20,000 LP AND overall volume of 1,000,000 LP AND 3 Gold International Diamond Legs

Recap

4Life has got a lot of things right in its 17 years. The first of course was basing their product line on solid science. The second was staying consistent in its philosophy and its product lineup. The Transfer Factor has been the mainstay of 4Life since the beginning, and it still makes sense to consumers.

Moreover, they’ve carried out very careful expansion, stayed current with the industry and marketing techniques, and remained very active in the community. They are actually very busy with philanthropic work, they just rolled out a new website, and recently cut the ribbon on a brand new manufacturing facility in Vineyard, Utah.

As more consumers look for evidence of tight control over supplement production, this will become a key ingredient to future success of 4Life.

But, it’s still the sad story of selling hype and chasing the hot opportunity.

There is a better way. You can build a real value-driven business…and feel good about it.

Check this out. It will help wreck your money-chasing habits.

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Multilevel Marketing

Zija review: Nutritional supplements from moringa

Zija is a nutritional products network marketing company capitalizing on the healthful properties of moringa.

In May 2017 they acquired Xango, making them a bigger force in the health MLM space.

Run by a pioneer inventor in the herbal supplement industry and propelled by a top Harvard scientist, Zija is setup to do big things.

Overview

We’ll take a look at exactly what Zija is celebrating. You’ll find out whether the science is there to support the claims made about moringa. You’ll also discover how well their International compensation plan stacks up in a sea that’s brimming with nutritional energy drinks (hint: Tru Vision, Isagenix, and Visi).

First let’s find out about moringa.

Moringa Oleifera is a tree found in the foothills of the Himalayas known for its drought-resistant properties (1). The seedpods are eaten in Africa and Asia. The leaves are the most nutritious part and are eaten in Southeast Asia. The flowers are said to taste like mushrooms.

There seems to be no question as to the high nutritional value of moringa. It’s a good source of protein as well as vitamins, amino acids, minerals, and phenolics (2).

But delve a little deeper and the clinical studies aren’t there yet for many of the claims made by Zija Interntional. More on that below.

Who is Zija International? The founder of Zija is Ken Brailsford. He is credited with inventing herbal encapsulation, and with helping to bring moringa to the supplement industry after watching a documentary about the health benefits of consuming parts of the moringa tree.

Mr.Brailsford is actually something of a “star” in the herbal supplement world. He started Nature’s Sunshine in the 1970s, to capitalize on his new herbal encapsulation methodology. He ran that until 1979 when he left to become a stockbroker because of a noncompete clause with Nature’s Sunshine (3). He later went back but fully retired in 1997 until he founded Zija years later.

The company is based in Lehi, Utah and boasts an executive team of “experienced MLM professionals.”  That would include CEO Rodney Larsen who was hired to promote the growth goals of Zija. Mr.Larsen has been with ZI since 2006 and his LinkedIn profile shows no other data before that year. Some Zija affiliate websites do mention that he worked for NEXX and a branch of NuSkin Entrprises before joining Zija.

President Brad Stewart’s profile mentions that he has managed his career “through vision and faith”. He has been involved in network marketing his whole life.

Executive Vice President Darrell Eyre started as an Amway distributor and has been in network marketing for 25 years.

COO Michael Hershberger has over 15 years experience in management and IT and an MBA.

The takeaway: apart from the Chief Operating Officer, Zija International is run by people who have pretty much always worked in network marketing. The founder is recognized as an important figure in herbal supplement history and founded one of the oldest and most successful herbal supplement companies in the world.

Zija International is a BBB accredited business with a rating of A+.

Products

The ZI products can be divided into three categories: moringa, ameo, and ripstix. Headed by  Harvard Medical School valedictorian Joshua Plant, the scientific wing of Zija International is actively engaged in formulating new products based on moringa and other botanicals.

Moringa is believed to support a wide range of health benefits, including anti-inflammatory support, improved digestion, improved mental clarity, increased energy, anti-aging, immune system support, and blood glucose level regulation. All of these benefits are listed on the Zija International website.

Scientific evidence and clinical trials, however, are hard to find.

There is one agricultural study  where mice and ruminants were given moringa tea. It was found that the white cell count in the mice who drank the tea was significantly higher. Mice also experienced reduced inflammatory responses.

In that same study, Moringa also improved cell viability in sheep and goats, and reduced oxidative stress from internal parasites. No effect on the gut health of pigs was observed, however (4). The results of this study have only been published informally to date.

The same Ag & Tech school that’s conducting that study is also looking into the use of moringa to promote animal health. Specifically, they’re researching moringa’s effects on the immune system (on B and T cells). In addition, they’re studying moringa’s effects on growth rate and performance of pigs. However, at this time it’s merely stated that more research is needed (5).

There is also a World Health Report citing the use of moringa in the use of water treatment in developing countries (6). But so far, not much has made it into the National Institutes of Health’s PubMed system.

The takeaway: moringa is incredibly nutritionally dense, but clinical studies are needed to support many of the health benefit claims made by Zija Interntaional.

Essential oils produced with clinical-grade standards and Zija’s exclusive patent-pending certification system.

Ripstix Hydration and Fitness Line – these are energy drinks in powdered form. Fitness supplements containing L-arginine (8) and electrolytes, they also contain fructose which some people try and stay away from.

Compensation Plan

There are tens of thousands of independent distributors working for Zija International. They have access to an extensive network of Zija training modules, including videos, an app, audio training, all of which is measured by a series of exams.

It’s the only MLM known to have a certification process for its distributors. Not only that, but every 90 days, distributors must re-certify. Passing exams means higher pay, too (7).

This is similar to how non-MLM companies handle their training. For example, public school teachers get pay raises when they pass graduate-level courses from accredited institutions of higher learning.

So what if Zija operates its own training, testing, and certification program in-house: it’s far above and beyond what you’ll see in other MLM companies.

Details:

1) IBOs profit by purchasing products at wholesale prices and selling them at retail (up to 25% profit).

2) Qualify to earn commission by being on autoship for at least 75 PV per month.

3) Get 10% of sales made by your personally enrolled recruits.

4) Team commissions and further bonuses as you advance in rank.

Recap

Zija appears to offer a good product. They have done a lot of things right and have a unique niche in the competitive nutritional supplement industry. But the income potential isn’t worth my time.

I’m not saying Zija International is a bad company – they’re not.

With any MLM, peddling products to your family members and friends at church might work for a couple months…maybe over a year if you’re lucky.

In the end, it’s still the sad story of selling hype and chasing the hot opportunity.

There is a better way.

Check this out. This will help wreck your money-chasing habits.

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