Advocare is a big MLM name in nutrition…arguably the biggest.
But it’s a good thing Advocare has Drew Brees, because they’ve taken some slack lately. Not all gravy.
So have I been involved with these guys?
This video explains:
All good? Let’s continue…
22 years ago, Advocare was founded by an insurance man who cut his teeth in the MLM world with Herbalife (which by the way is a very big name in nutrition MLM).
There are over half a million distributors working for Advocare, with the majority of them joining the company in the last 7 years. If you were to plot the company’s growth, it would take a sharp upward turn during this most recent period.
Advocare is not only a member of the Direct Selling Association, they are active in creating the DSA code of ethics Communications Initiative.
They did, however, suffer an ethics dilemma in 2009 when they were sued for improperly letting go two distributors. 
If that raises any doubts about their ethics, refer back to the preceding paragraph. Sometimes these things just happen to big successful companies. It seems to be an isolated incident.
They’re constantly in the news doing great things, and online interest in the company has almost doubled in 2015 alone. And that’s part of a sharply rising curve since about 2011, when interest suddenly took off.
The focus of the company has always been selling products (over 70 of them now) to help people with:
- weight loss
- general nutrition
- sports performance
- skin care
Advocare products enjoy several winning features, most notably an endorsement from supplement guru Dr. Oz for the quality of their product as tested by ConsumerLab.com. 
They’ve got Advocare Spark, which is a household name in its own right, generating more buzz than a competitors entire company:
Advocare also just signed a multiyear agreement to become the Official Sports Nutrition Partner for Major League Soccer…this is World Cup level! 
Of course a few of Advocare’s products have had their share of controversy. It was discovered that their Arginine Extreme supplement was tainted with clenbuterol after Olympic swimmer Jessica Hardy tested positive for the enhancer while taking the Advocare product.
They also suffered a PR setback after an ill-advised marketing campaign targeted kids for a caffeine-riddled sports drink.
Lol. Could be worse, but still…
Mistakes were made but Advocare seems to have weathered these setbacks and continues to surge forward with sales and distributorships despite the bad publicity they received concerning these events.
Usually management and founder don’t spell much for your typical MLM…they’re either too young to have much experience, their past is hidden from internet view, or they’re simply too shady to lend their company any cache.
Not here. The current president and CEO of Advocare, Richard Wright, has all the right stuff:
- grew distributor network from 30,000 to over 500,000 since he took over in 2007
- board member at Southern Methodist University
- Ernst & Young Entrepreneur of the Year Award
- Distinguished American Award from National Football Foundation
- Served on the senior staff of U.S. Congressman Jim McCreary
All that may not mean much to you- after all, what does the National Football Foundation know about MLM? But consider this: Richard Wright is a bona fide successful businessman and this is what people like that do: they collect awards and serve on boards. Just take a look at the resume of any large company CEO- you’ll see a similar collection of awards and positions.
Here’s how you earn income:
- Retail Sales. Purchase products at 20%-40% discount and sell them at full retail price. The difference is all yours in profit. Your discount depends on your sales volume but minimum is 20%. Attain a level of $3,000 in the last 1-3 consecutive pay periods to hit that 40% discount level.
- Earn on your Distributors. You get the difference between your downlines’ discount and your own. So, if you’re at the 30% discount and your new distributor you signed up is at the base level of 20%, you get 10% of their sales. This is called Wholesale Commissions.
- Bonuses. To qualify for the various bonuses, you must sell at least 5 products to 5 different customers during the pay period. Keep it up or you lose all your compensation for that pay period. Advocare will actually contact your customers to verify the sales!
- Overrides. If you’re at the 40% level that means you attained Advisor level, which qualifies you to earn overrides of up to 7% on your downlines. It goes as deep as 3 levels.
- Tons of bonuses. Too many to list here, so check out the Advocare Compensation plan in its original form here.
Prestige and power are good any time you can associate yourself with these qualities, so it’s certainly going to help in recruitment that Advocare is so respected and well known in the MLM world.
Sure there have been some mishaps along the way- name a huge company which hans’t had PR snafus and misdirected product lines. In all of 22 years in business, there were only the 3 major issues listed above, so this is a non-issue as far as I’m concerned.
Advocare’s heavy involvement with the DSA, the impressive credentials of their management, and celebrity endorsements all serve to lend their distributors the backing of a true winner in a field of copy cats.
What’s better than when the Major Soccer League agrees to let you sponsor their team for 4 years? You’ll be selling to people who already know the brand. That helps with recruitment as well as with retail sales. Advocare is also very active in charitable initiatives, other sponsorships, and other newsworthy activities which should almost make it a no-brainer when it comes to marketing the product and setting up a website if that’s your route to success.
Want to represent a heavy hitter in the over-saturated world of nutrition products, where branding and marketing are essentially done for you? Advocare wouldn’t be a bad choice.
But if you’re in this to chase money, just stop. There are much better ways to kill your 9-to-5 job and make money online, without MLMs, recruiting, and ponzi schemes.
Gotta b-slap those tacky money-chasing habits.
In other words, you might like our coaching because it shows “the good life” without 3-way calls or spamming wellness products to your Facebook friends.