Should you join Alliance in Motion? (full review)

Alliance in Motion is a food supplement MLM founded in 2005 and, according to their website, the “number one MLM in the world”.

They’ve got big dreams, can’t hate on that.

But am I involved with them?

This video explains:


All good? Let’s continue…


Alliance in Motion Global is the creation of Dr. Eduardo Cabantog, Francis Miguel and John Asperin, September 2005.  They sell supplements, coffee and other drinks, and nutritional pills, soaps and toothpaste, amongst other things (see: USANA, Melaleuca, and Shaklee).

They’re also breaking the stereotypical Western market mould – the drop-down when entering the website lists the Philippines, Nigeria, Brunei, Singapore, Taiwan, Kuwait, Hawaii, UAE and Ghana.

They’re also a member of the MLMIA – The Association for Network Marketing – Worldwide. (2)

That’s a breath of fresh air, but it gets a little more convoluted once you’re in.  They’re still the usual MLM products of pills and powders, and there’s a startling lack of scientific backup.

Basically, stand back.  The Big Claims Brigade is rolling into town.


Your product options depend on your location, and each different place has a couple of location-specific websites that range from good to looking like a computer virus in physical form.


  • Alkaline Chocolate Drink
  • Liven Coffee-Cappuccino
  • Liven Coffee-Latte
  • Liven Coffee-Original
  • Liven Coffee-Sugar Free
  • VIDA Drink Mix
  • Burn Mate Iced Tea
  • Burn Liven Coffee
  • Burn Meal Replacement Shake
  • Burn Slim

All these drinks bring their own health benefits ranging from detoxification to “preventing” arthritis.  Let’s pull out the Liven Coffee-Cappuccino as a prime example.

Here’s the list of health benefits it provides with the aid of “16,000 phytonutrients”.


That’s some serious coffee if it’s to be believed.  But it also adds, in teeny letters at the bottom of the page…


And that’s on pretty much every page.


  • C247 Natura-Ceuticals
  • Choleduz Omega Supreme
  • Complete Phyto-Energiser
  • Kiddi 24/7 Nutragummies
  • Restorlyf

The more predictable line up of pills and powders that do everything from promoting immunity in children (3), slow the aging process (4) and protect DNA (5).

There’s a good deal more certification here which is a good sign.  The Bureau of Food and Drugs (BFAD), US Food and Drug Administration, HALAL, Kosher, Good Manufacturing Practice (GMP), Frost & Sullivan Product Quality and NAFDAC all recognize the range, lending credence that’s been lacking insofar.

There’s still a big sign on the C247 box that says “no approved therapeutic claims” though.


White Light

A sublingual (under the tongue) spray containing glutathione, an antioxidant, to whiten skin safely and effectively, improve oral hygiene and anti-aging, amongst other benefits.

Perfect White

A supplement containing the nonessential amino acid L-Cysteine Peptide, apparently 3 – 5 times stronger than sister product White Light’s glutathione.

Remember the target market isn’t America, where being golden bronze is the desired look.  Asian countries tend to favor paler complexions.


  • Naturacentials Toothpaste
  • Naturacentials Soap
  • Naturacentials Feminine Wash
  • Naturacentials Masculine Wash

This category looks to be the most believable.  The toothpaste promises to inhibit oral bacteria and plaque formation, is naturally antiseptic and promotes fresh breath.  All the good stuff you’d expect from a toothpaste.

The washes do all good cleaning stuff but still have the anti-aging property for some reason.  The soap sadly veers back to promising to counteract all kinds of problems such as hemorrhaging and seizures.

Compensation Plan

You buy one of their global packages to become a distributor, but rather than put prices on their stuff, they’ve put values instead.  These are in Philippine peso ₱, and roughly converted to $US. (6)

  • Global Package A: $164.20
  • Global Package B: $153.54
  • Global Package C: $145.01
  • Global Package D: $166.33
  • Global Package E: $147.14
  • Global Package F: $149.27
  • Combo V: $162.07
  • Combo V2: $151.40
  • Burn Global Package A: $166.33
  • Burn Global Package B: $147.14

It seems that products have to be bought in packages, not individually, so you’ll either end up marketing the whole package, which is great, or only have demand for one item on the agenda and end up with a bunch of products you don’t need.

Their compensation plan is outlined in this video, but skip to 1.35 to get past the exposition.

The compensation plan is a blend of binary, uni-level and stair step plans.

Distributors can earn by…


Distributors hack it with old fashioned retail sales, buying product packages at a lifetime discount of 25% then selling on at a higher price than the listed value.


For every new person a distributor sponsors, they earns ₱500 and 1,200 Product Points.


Or the binary system.  Distributors can form two groups under their account, the Left and the Right, both potentially including several levels.  Of each level from the Left and Right group have a total of 1,200 points, totaling 2,400 points, the distributor earns a Matched Sales Bonus of ₱1,500.  The company can penalize distributors for just recruiting and not actually selling products.


Distributors can have several down lines and they earn 5% of the product points.  However, they can only earn up to their 10th level.


By upgrading to an Executive Distributor, individuals up their earning potential.

  • Silver Executive (SE) 10% commission
  • Gold Executive (GE) 20% commission
  • Global Ambassador (GA) 30% commission


When a Global Ambassador’s down lines also achieve the GA rank, they get an additional 2% of income from the total group sales volume of the Global Ambassador and non-Global Ambassador down lines.  This is limited to five down lines.

You can have a look at their whole plan in more detail here.  (7)


It’s looking a little pyramid-y and scientific product evidence is pretty thin on the ground.  Alliance in Motion does have a bunch of awards though, which is a good sign, but it gets hopelessly undercut by the questionable nature of some of their products and excessive downline focus.

There’s also a serious stipulation in their terms and conditions about company loyalty, meaning you can only work for them, which limits your freedom and control.


Signing loyalty contracts? Not my style.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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