How ClickFunnels is shaking up internet marketing

ClickFunnels is a company that offers tools for online business owners to help them generate more traffic, leads, and sales, and they also have an affiliate program for anyone who recruits new members.

The company was founded by the internet marketing prodigy from Boise, Idaho, Russel Brunson.

ClickFunnels is trending up. Forbes even called ClickFunnels “one of the hottest SaaS companies in the world.” [1]

So have I been involved?

This video explains:


All good? Let’s continue…


One reason Brunson was able to build up such a successful, revolutionary product was that he was one of the few entrepreneurs in the digital scene without a big group of VCs (venture capitalists, investors) breathing down his neck.

Remember DotComSecrets? That was him. Tech journalists everywhere, from Forbes to Entrepreneur to the Huffington Post, have been singing his praises.

He went at ClickFunnels all on his own, with his own funding, and was able to build it up without any outside influence. This really allowed him to experiment with a new way of doing things that might have made investors a little nervous…and it really paid off.

Within no time he already had an email list of over 1 million people. Anyone who knows digital marketing knows that email subscribers are your digital currency. They’re one of the most telling indicators of the value of any digital business. So, I’d say he’s doing alright.

But just in case you’re not convinced of this guy’s business prowess, have you heard of a little guy named Richard Branson? Business mogul who owns his own airline, record company, and private island, among other things?

You might have seen the ClickFunnels logo slapped across one of Richard Branson’s (many) airplanes. [2]

That’s right, ClickFunnels has actually been endorsed by the all-time master of entrepreneurship himself. Mic drop.

Oh yeah, and they turned down a $35 million acquisition offer last year. Now, they’re already pushing $70 million in sales, and will only continue to grow.

How much does it cost to join ClickFunnels?

$97-$297, depending on the subscription you want to purchase.

ClickFunnels doesn’t distinguish between affiliates and customers – as soon as you purchase one of their product subscriptions, you have access to their affiliate program, and vice versa. Keep reading to find out what each subscription includes.


Essentially, ClickFunnels is a software that allows anyone and everyone to create brilliant sales funnels from scratch. Brunson was inspired to build the software after spending long hours creating sales funnels for his various online businesses and realizing that there had to be a better way.

ClickFunnels has been pretty widely praised for its ability to help entrepreneurs, small businesses, and companies create effective sales funnels, grow their email subscriptions, and convert customers. It was named one of the 15 greatest post-launch tools for growing a start-up business by the Huffington Post, and one of the 9 best ways to work smarter instead of harder by Entrepreneur. [3] [4]

In one of the most impressive case studies ever, an entrepreneur wrote to Forbes about how he was able to get a whopping 25,000 email subscribers in just one month using ClickFunnels. On top of that, his conversion rate for these subscribers was around 13.5%…compare that to the average conversion rate, which is 2.35%. [5] [6]

All from barely 15 minutes of work, which is about how long it took him to create his landing page with ClickFunnels. Insane. I can’t think of another tool out there with these kinds of success stories (honorable mentions: Traffic Hurricane, Neobux, and MLSP).

If you want to subscribe to one of their packages, you’ve got two options:

  • Startup Subscription: $97/month
  • Enterprise Subscription: $297/month


With this plan, you’ve got 20 funnels, 100 pages, up to 20,000 unique visitors, an unlimited number of contact leads, and 3 custom domains. Additionally, you’ve got A/B Split Tests, Email Integration, Optin funnels, ClickPops, ClickOptin, advanced funnels, sales funnels, membership funnels with unlimited members, webinar funnels, hangout funnels, order pages, upsale pages, and downsale pages. Basically everything you need and more for your budding business.


If you’ve already got some business going and really want to expand, the Enterprise plan make more sense. It allows for 70 funnels, 300 pages, 100,000 unique visitors, unlimited contact leads, and 20 custom domains. It includes all the features that come with the Startup plan, as well as priority support and priority template requests.

They offer a free 2-week trial of the Startup plan so you can get an idea of whether or not you like the product. You do have to enter your credit card information, so just make sure you cancel at the end of the 2 weeks if you no longer want to partake in the plan.

The really nice thing about ClickFunnels is that you don’t have to sign any contracts or start out with a yearlong plan. All plans are on a month-to-month basis, so you can cancel yours at any time.

The product is also designed to accommodate beginners and pros. It’s got drag and drop functions so you can easily design your landing pages and A/B split tests without much or any tech knowledge, but with a wide range of features and customization options, it’s also great for more advanced users.

Compensation Plan

ClickFunnels isn’t really an MLM, but they do have an affiliate program.

The main way to make money with ClickFunnels is through their product, but you can make some extra side cash here and there if you get others to sign up for a monthly ClickFunnels subscription too. The details of their affiliate program aren’t disclosed until you join, but you can find them if you do some digging.

Affiliates get 40% commission on all products, which is a pretty good deal. Still, retention is the biggest issue with programs like this, especially when new subscribers aren’t required to sign a contract. You might get lucky and sign on a lot of new folks in the beginning, but eventually they’ll all start to drop off when they realize how much work (and money) goes into starting up an online business. There goes your residual income.


This product is on fire, and I’d put my trust in anything that comes from Russel Brunson.

That being said, this is no get rich quick scheme, and it’s definitely not easy money. If you’re starting from scratch, it’s still going to take a lot of long hours, hard work, and your own money invested in order to get a business off the ground.

You can have the most incredible landing pages and sales funnels on the internet, but they don’t mean a single thing if you don’t have heavy traffic being driven to those pages in the first place. This is something that ClickFunnels doesn’t do for you – you’ve got to figure it out yourself. And as difficult as converting email subscribers is, getting traffic is harder.

So, in my opinion, ClickFunnels is a FANTASTIC business tool for someone who’s already got an online business up and running. They’ve laid the foundations and the framework, figured out how to get the traffic, and now they want to convert. That’s the kind of entrepreneur who could really get some good use out of ClickFunnels.

But if you’re starting from scratch, you better have a lot of time and money to invest in traffic acquisition before you even start thinking about your sales funnels.

If you’re just doing it for the money, though, there are better ways out there to start a successful home based or online business.

I’m 100% MLM-free and I make more money than most doctors and lawyers. Find out how here.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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