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How ClickFunnels is shaking up internet marketing

ClickFunnels is a company that offers tools for online business owners to help them generate more traffic, leads, and sales, and they also have an affiliate program for anyone who recruits new members.

The company was founded by the internet marketing prodigy from Boise, Idaho, Russel Brunson.

ClickFunnels is trending up. Forbes even called ClickFunnels “one of the hottest SaaS companies in the world.” [1]

So have I been involved?

This video explains:

 

All good? Let’s continue…

Overview

One reason Brunson was able to build up such a successful, revolutionary product was that he was one of the few entrepreneurs in the digital scene without a big group of VCs (venture capitalists, investors) breathing down his neck.

Remember DotComSecrets? That was him. Tech journalists everywhere, from Forbes to Entrepreneur to the Huffington Post, have been singing his praises.

He went at ClickFunnels all on his own, with his own funding, and was able to build it up without any outside influence. This really allowed him to experiment with a new way of doing things that might have made investors a little nervous…and it really paid off.

Within no time he already had an email list of over 1 million people. Anyone who knows digital marketing knows that email subscribers are your digital currency. They’re one of the most telling indicators of the value of any digital business. So, I’d say he’s doing alright.

But just in case you’re not convinced of this guy’s business prowess, have you heard of a little guy named Richard Branson? Business mogul who owns his own airline, record company, and private island, among other things?

You might have seen the ClickFunnels logo slapped across one of Richard Branson’s (many) airplanes. [2]

That’s right, ClickFunnels has actually been endorsed by the all-time master of entrepreneurship himself. Mic drop.

Oh yeah, and they turned down a $35 million acquisition offer last year. Now, they’re already pushing $70 million in sales, and will only continue to grow.

How much does it cost to join ClickFunnels?

$97-$297, depending on the subscription you want to purchase.

ClickFunnels doesn’t distinguish between affiliates and customers – as soon as you purchase one of their product subscriptions, you have access to their affiliate program, and vice versa. Keep reading to find out what each subscription includes.

Products

Essentially, ClickFunnels is a software that allows anyone and everyone to create brilliant sales funnels from scratch. Brunson was inspired to build the software after spending long hours creating sales funnels for his various online businesses and realizing that there had to be a better way.

ClickFunnels has been pretty widely praised for its ability to help entrepreneurs, small businesses, and companies create effective sales funnels, grow their email subscriptions, and convert customers. It was named one of the 15 greatest post-launch tools for growing a start-up business by the Huffington Post, and one of the 9 best ways to work smarter instead of harder by Entrepreneur. [3] [4]

In one of the most impressive case studies ever, an entrepreneur wrote to Forbes about how he was able to get a whopping 25,000 email subscribers in just one month using ClickFunnels. On top of that, his conversion rate for these subscribers was around 13.5%…compare that to the average conversion rate, which is 2.35%. [5] [6]

All from barely 15 minutes of work, which is about how long it took him to create his landing page with ClickFunnels. Insane. I can’t think of another tool out there with these kinds of success stories (honorable mentions: Traffic Hurricane, Neobux, and MLSP).

If you want to subscribe to one of their packages, you’ve got two options:

  • Startup Subscription: $97/month
  • Enterprise Subscription: $297/month

Startup

With this plan, you’ve got 20 funnels, 100 pages, up to 20,000 unique visitors, an unlimited number of contact leads, and 3 custom domains. Additionally, you’ve got A/B Split Tests, Email Integration, Optin funnels, ClickPops, ClickOptin, advanced funnels, sales funnels, membership funnels with unlimited members, webinar funnels, hangout funnels, order pages, upsale pages, and downsale pages. Basically everything you need and more for your budding business.

Enterprise

If you’ve already got some business going and really want to expand, the Enterprise plan make more sense. It allows for 70 funnels, 300 pages, 100,000 unique visitors, unlimited contact leads, and 20 custom domains. It includes all the features that come with the Startup plan, as well as priority support and priority template requests.

They offer a free 2-week trial of the Startup plan so you can get an idea of whether or not you like the product. You do have to enter your credit card information, so just make sure you cancel at the end of the 2 weeks if you no longer want to partake in the plan.

The really nice thing about ClickFunnels is that you don’t have to sign any contracts or start out with a yearlong plan. All plans are on a month-to-month basis, so you can cancel yours at any time.

The product is also designed to accommodate beginners and pros. It’s got drag and drop functions so you can easily design your landing pages and A/B split tests without much or any tech knowledge, but with a wide range of features and customization options, it’s also great for more advanced users.

Compensation Plan

ClickFunnels isn’t really an MLM, but they do have an affiliate program.

The main way to make money with ClickFunnels is through their product, but you can make some extra side cash here and there if you get others to sign up for a monthly ClickFunnels subscription too. The details of their affiliate program aren’t disclosed until you join, but you can find them if you do some digging.

Affiliates get 40% commission on all products, which is a pretty good deal. Still, retention is the biggest issue with programs like this, especially when new subscribers aren’t required to sign a contract. You might get lucky and sign on a lot of new folks in the beginning, but eventually they’ll all start to drop off when they realize how much work (and money) goes into starting up an online business. There goes your residual income.

Recap

This product is on fire, and I’d put my trust in anything that comes from Russel Brunson.

That being said, this is no get rich quick scheme, and it’s definitely not easy money. If you’re starting from scratch, it’s still going to take a lot of long hours, hard work, and your own money invested in order to get a business off the ground.

You can have the most incredible landing pages and sales funnels on the internet, but they don’t mean a single thing if you don’t have heavy traffic being driven to those pages in the first place. This is something that ClickFunnels doesn’t do for you – you’ve got to figure it out yourself. And as difficult as converting email subscribers is, getting traffic is harder.

So, in my opinion, ClickFunnels is a FANTASTIC business tool for someone who’s already got an online business up and running. They’ve laid the foundations and the framework, figured out how to get the traffic, and now they want to convert. That’s the kind of entrepreneur who could really get some good use out of ClickFunnels.

But if you’re starting from scratch, you better have a lot of time and money to invest in traffic acquisition before you even start thinking about your sales funnels.

If you’re just doing it for the money, though, there are better ways out there to start a successful home based or online business.

I’m 100% MLM-free and I make more money than most doctors and lawyers. Find out how here.

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Multilevel Marketing

Zija review: Nutritional supplements from moringa

Zija is a nutritional products network marketing company capitalizing on the healthful properties of moringa.

In May 2017 they acquired Xango, making them a bigger force in the health MLM space.

Run by a pioneer inventor in the herbal supplement industry and propelled by a top Harvard scientist, Zija is setup to do big things.

Overview

We’ll take a look at exactly what Zija is celebrating. You’ll find out whether the science is there to support the claims made about moringa. You’ll also discover how well their International compensation plan stacks up in a sea that’s brimming with nutritional energy drinks (hint: Tru Vision, Isagenix, and Visi).

First let’s find out about moringa.

Moringa Oleifera is a tree found in the foothills of the Himalayas known for its drought-resistant properties (1). The seedpods are eaten in Africa and Asia. The leaves are the most nutritious part and are eaten in Southeast Asia. The flowers are said to taste like mushrooms.

There seems to be no question as to the high nutritional value of moringa. It’s a good source of protein as well as vitamins, amino acids, minerals, and phenolics (2).

But delve a little deeper and the clinical studies aren’t there yet for many of the claims made by Zija Interntional. More on that below.

Who is Zija International? The founder of Zija is Ken Brailsford. He is credited with inventing herbal encapsulation, and with helping to bring moringa to the supplement industry after watching a documentary about the health benefits of consuming parts of the moringa tree.

Mr.Brailsford is actually something of a “star” in the herbal supplement world. He started Nature’s Sunshine in the 1970s, to capitalize on his new herbal encapsulation methodology. He ran that until 1979 when he left to become a stockbroker because of a noncompete clause with Nature’s Sunshine (3). He later went back but fully retired in 1997 until he founded Zija years later.

The company is based in Lehi, Utah and boasts an executive team of “experienced MLM professionals.”  That would include CEO Rodney Larsen who was hired to promote the growth goals of Zija. Mr.Larsen has been with ZI since 2006 and his LinkedIn profile shows no other data before that year. Some Zija affiliate websites do mention that he worked for NEXX and a branch of NuSkin Entrprises before joining Zija.

President Brad Stewart’s profile mentions that he has managed his career “through vision and faith”. He has been involved in network marketing his whole life.

Executive Vice President Darrell Eyre started as an Amway distributor and has been in network marketing for 25 years.

COO Michael Hershberger has over 15 years experience in management and IT and an MBA.

The takeaway: apart from the Chief Operating Officer, Zija International is run by people who have pretty much always worked in network marketing. The founder is recognized as an important figure in herbal supplement history and founded one of the oldest and most successful herbal supplement companies in the world.

Zija International is a BBB accredited business with a rating of A+.

Products

The ZI products can be divided into three categories: moringa, ameo, and ripstix. Headed by  Harvard Medical School valedictorian Joshua Plant, the scientific wing of Zija International is actively engaged in formulating new products based on moringa and other botanicals.

Moringa is believed to support a wide range of health benefits, including anti-inflammatory support, improved digestion, improved mental clarity, increased energy, anti-aging, immune system support, and blood glucose level regulation. All of these benefits are listed on the Zija International website.

Scientific evidence and clinical trials, however, are hard to find.

There is one agricultural study  where mice and ruminants were given moringa tea. It was found that the white cell count in the mice who drank the tea was significantly higher. Mice also experienced reduced inflammatory responses.

In that same study, Moringa also improved cell viability in sheep and goats, and reduced oxidative stress from internal parasites. No effect on the gut health of pigs was observed, however (4). The results of this study have only been published informally to date.

The same Ag & Tech school that’s conducting that study is also looking into the use of moringa to promote animal health. Specifically, they’re researching moringa’s effects on the immune system (on B and T cells). In addition, they’re studying moringa’s effects on growth rate and performance of pigs. However, at this time it’s merely stated that more research is needed (5).

There is also a World Health Report citing the use of moringa in the use of water treatment in developing countries (6). But so far, not much has made it into the National Institutes of Health’s PubMed system.

The takeaway: moringa is incredibly nutritionally dense, but clinical studies are needed to support many of the health benefit claims made by Zija Interntaional.

Essential oils produced with clinical-grade standards and Zija’s exclusive patent-pending certification system.

Ripstix Hydration and Fitness Line – these are energy drinks in powdered form. Fitness supplements containing L-arginine (8) and electrolytes, they also contain fructose which some people try and stay away from.

Compensation Plan

There are tens of thousands of independent distributors working for Zija International. They have access to an extensive network of Zija training modules, including videos, an app, audio training, all of which is measured by a series of exams.

It’s the only MLM known to have a certification process for its distributors. Not only that, but every 90 days, distributors must re-certify. Passing exams means higher pay, too (7).

This is similar to how non-MLM companies handle their training. For example, public school teachers get pay raises when they pass graduate-level courses from accredited institutions of higher learning.

So what if Zija operates its own training, testing, and certification program in-house: it’s far above and beyond what you’ll see in other MLM companies.

Details:

1) IBOs profit by purchasing products at wholesale prices and selling them at retail (up to 25% profit).

2) Qualify to earn commission by being on autoship for at least 75 PV per month.

3) Get 10% of sales made by your personally enrolled recruits.

4) Team commissions and further bonuses as you advance in rank.

Recap

Zija appears to offer a good product. They have done a lot of things right and have a unique niche in the competitive nutritional supplement industry. But the income potential isn’t worth my time.

I’m not saying Zija International is a bad company – they’re not.

With any MLM, peddling products to your family members and friends at church might work for a couple months…maybe over a year if you’re lucky.

In the end, it’s still the sad story of selling hype and chasing the hot opportunity.

There is a better way.

Check this out. This will help wreck your money-chasing habits.

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