Clickfunnels Review – Is Russell Brunson’s funnel-building software a scam?

Clickfunnels is an online sales funnel software program. Clickfunnels logo

In our Clickfunnels review, I’ll let you know if this software is worth a purchase.

In short, Clickfunnels is not a scam. Lots of internet entrepreneurs use it, and you can tell when you’re walking through their Clickfunnels funnel because it’ll say it all around the page.

Want to know the full rundown? Read our full Clickfunnels review below.


1.) What is Clickfunnels? Clickfunnels is an online funnel-building software program created in 2014 by internet marketer and entrepreneur Russell Brunson.

2.) Who is the founder of Clickfunnels? Russell Brunson’ started learning business and marketing early, collecting junk mail at age 12 to study how they advertise. He first tasted success selling potato gun instructional DVDs while in college. Russell carried these skills into several MLMs, reaching top-ranking status in many of them. But he was upset with the lack of useful funnel-building software, so he started Clickfunnels in 2014 with his business partner Todd Dickerson. His company is called Etison LLC.

3.) What can you do with Clickfunnels? Clickfunnels lets you build any sales funnel you can think of. You can also build landing pages, squeeze pages, membership sites, webinars, and more. Clickfunnels also gives you tools for email integration and A/B split testing, and you can even share your funnels with other Clickfunnels users.


4.) How much does Clickfunnels cost? Clickfunnels costs $97 per month.

5.) Is there a Clickfunnels free trial? Yes, they give you a 14-day free trial, just make sure to cancel that card before the trial ends if you don’t want Clickfunnels.

6.) Does Clickfunnels have upsells? Clickfunnels has one upsell called the Etison Suite. The Etison Suite costs $297 per month and consists of Clickfunnels (but now with unlimited funnels, pages, visitors, and custom domains), Actionetics (email marketing platform built into Clickfunnels), and Backpack (lets you set up an affiliate program for your funnel’s products).

7.) Is there a Clickfunnels affiliate program? Yes. Affiliates earn 40% recurring commissions per referral, and each referral that joins the affiliate program entitles you to 5% of their commissions. Affiliates can promote anything Russell sells, not just Clickfunnels.

8.) How to promote Clickfunnels as an affiliate? Sign up for a free account on Clickfunnels.com. Russell gives you access to an optional 100-day Clickfunnels Affiliate Bootcamp, where you learn the basics of online business and Facebook ads. After that, there’re a bunch of marketing materials and done-for-you sales funnels to use, or you can make your own funnel if you have Clickfunnels. You don’t need to buy any products to sign up and become an affiliate, but having the product definitely helps you sell it.

9.) What is the Dream Car Giveaway? Affiliates who maintain at least 100 subscribers to any combination of Clickfunnels and Etison Suite get $500 per month towards leasing any car they want as long as they keep those 100 subscribers. Get up to 200 subscribers, and you get $1,000 a month towards your dream car.

10.) What is Clickfunnels’s BBB Rating? Etison LLC, the company that created Clickfunnels, has an A+.

11.) Is Clickfunnels a scam? No, not in the slightest. Countless internet entrepreneurs use Clickfunnels for their sales funnels. Next time you go to buy an online course from a guru of some sort, just look around the page and you’re likely to see Clickfunnels labels.

12.) Comparable products: Unbounce, LeadPages


Clickfunnels is a piece of software that lets you build custom marketing funnels fast and without coding anything. It was created in 2014 by Russell Brunson, who’s credited partly with popularizing the concept of sales funnels. He also sells a bunch of other funnel-related info products and software and even has some books.

According to his website, Russell collected junk mail since age 12 because he just loved marketing and sales so much. Not sure if I believe it, but hey, I’ve heard some copywriters collect junk mail to study.

He got his start selling potato gun instructional DVDs of all things while he was in college, and he never looked back after succeeding with that. Russell rose to the top of several MLM companies, even winning a Ferrari, but the whole time, he was frustrated at how difficult online sales funnels were to create.

So with the help of his business partner Todd Dickerson, he launched Clickfunnels in 2014 to great success. Nowadays, tons of online entrepreneurs are building their funnels with Clickfunnels.

But read the rest of our Clickfunnels review to learn more about it.


Clickfunnel’s main feature is the funnel-building, but you can also create pages, surveys, and integrate your email marketing platform for a convenient, all-in-one marketing experience.

You can make up to 20 funnels, 100 pages, and 3 custom domains. Clickfunnels gives you unlimited contacts, but you can only receive up to 20,000 visitors per month to your funnels. 20,000 should be plenty for a while, though.


Clickfunnels simplifies the funnel-building process into several steps. You just pick a template, fill in the information you want, customize what happens at each step of the funnel, and edit the entire funnel with a drag-and-drop builder.

You can share any funnels you build with other Clickfunnels users. Yes, that also means someone can share there’s with you if they’re nice enough. Clickfunnels users can customize funnels shared with them to create their own version.

Here are some of the more commonly used funnels that Clickfunnels has.

Opt-in Funnels

Opt-in funnels are usually used to collect emails from prospects. Most opt-in funnels have a lead page, a thank-you page, and an automatic email sent to confirm the prospect’s email subscription.

Sales Funnels

Sales funnels are the path your prospects/website visitors take from first contact to purchasing your product or service. They also have post-purchase emails and stuff to get recurring customers. These are the main reason Clickfunnels exists. Clickfunnels lets you add upsell and downsell pages to your sales funnel, and there are lots of templates to choose from.

Membership Funnels

Membership funnels let you control who has access to your content. Ya know, paying membership sites and all that. In Clickfunnels, you can create a Membership area and an access page that requires login information from paying subscribers.

Unlike your visitors, Clickfunnels doesn’t limit the number of members you can have signed up through your membership funnel.

Webinar Funnels

Clickfunnels lets you create both live and recorded webinar funnels to use as lead magnets for your products or for other reasons.

A webinar funnel tends to have a sign-up page to collect emails and give access to the webinar, a waiting page if the webinar is going live at a certain time, the webinar page itself, and some automated reminder emails and “did you miss the webinar” emails. Clickfunnels can do all that for you.

Google Hangouts Funnels

Clickfunnels integrates with Google Hangouts so you can create live chatrooms and make yourself more accessible to your customers.


Pages are built using a drag and drop editor. It’s even easier than creating a page in WordPress.

Here’re the main types of pages you can build.

Opt-in Pages

Clickfunnels has dozens of opt-in page templates, just pick one that works well with the rest of your funnel and brand and you’re good.

You do need to integrate your email marketing service if you want to be able to use opt-in pages.

These can be used in almost any funnel, not just the opt-in kind.

Clickpop Pages

Know those annoying pop-ups that happen halfway down a blog post asking you to sign up for their email list? That’s called a Clickpop page. If you want to use one of these to increase your opt-in, Clickfunnels lets you customize your own in minutes.

Sales Pages

Plenty of sales page templates are inside Clickfunnels. Pick one that works best for your funnel and customize the copy to your liking. Along with sales pages

Miscellaneous Pages

Used for basically anything else the other page types didn’t cover. About us, testimonials, announcements, disclaimer pages, the list goes on and on.

Other Tools And Features

Survey Builder

Clickfunnels lets you build surveys into your marketing funnels to segment customers based on their answers. Then you’ll have a much better idea of what they want to buy and how to sell them on it.

First, you build your custom survey with all the questions and answers you want. Then, you can automatically segment survey-takers with Outcomes.

Split Testing

No sales/marketing software would be complete without a way to split test your creations. First, you pick a step from your funnel to split test. You can then create a duplicate page and edit it however you want. They even let you adjust the likelihood of a customer landing on one page or the other, but if you’re split testing, you probably want them to be equally weighted.

After your split test is done (they recommend 30 days), you can “declare a winner”, which automatically tucks the winning page back into your funnel.

Email Marketing Platform Integration

Clickfunnels integrates with most of your standard email platforms like Aweber, Constant Contact, Drip, InfusionSoft, and Mailchimp, among a bunch of others. You can integrate Facebook too if you’re a fan of Facebook Messenger marketing.

All you gotta do to integrate your preferred email marketing service is give Clickfunnels an API key.

Want examples of the many features Clickfunnels offers in action? Just go to the Clickfunnels homepage and you’ll see a bunch.


Clickfunnels has 1 upsell they added in 2015 called the Etison Suite, named after Russell’s company Etison LLC. Etison Suite increases your Clickfunnels capabilities and adds two additional tools to Clickfunnels: an email marketing tool called Actionetics and an affiliate program-building tool called Backpack.

Increased Clickfunnels Capabilities

Upgrading to the Etison Suite means you get unlimited funnels, pages, visitors, contacts, and domains. Everything else remains the same.

Etison Suite might be a good idea if your business is getting large because you can scale to as many customers as you want without incurring additional costs.


Actionetics is an email marketing platform (and some other marketing communications features) built into Clickfunnels when you get Etison Suite.

Action/Followup Funnels

Actionetics adds Action Funnels to your repertoire. They’re basically automated funnels that do something when a customer trips a “trigger” – for example, sending a followup email some time after a webinar.

Email Lists

Email lists are the bread and butter of Actionetics. You can create lists for basically anything: buyers, abandoned carts, followups, you name it.

One interesting feature called Smart Lists can be used to automate customer segmentation. You customize the rules of each smart list so customers are automatically added and removed whenever they fit or don’t fit the criteria of the list in question.

Email Builder

Actionetics has an email builder built-in. You can create visually appealing emails without knowing a bunch of HTML stuff. Then, save them as a template or send the emails out right away.

You can send these emails out as either one-off broadcasts or part of a campaign. Broadcasts can be segmented every which way so the right message reaches the right people.

You can send broadcasts in the form of text, desktop, or Facebook message too.


Actionetics comes with unlimited contacts, unlike other email marketing platforms that jack up the price when you hit a certain number of contacts. Great for scaling without spending extra.


Check out all the data on your emails. See how many opens, clickthroughs, purchases, revenue, etc. compared to how many emails you sent. It’ll tell you about any bounced emails, unsubscribes, and complaints too.


Backpack’s the built-in affiliate program builder for Clickfunnels. It’s quite literally the Clickfunnels of affiliate programs, letting build your own affiliate program much faster than if you had to piece stuff together individually.

Affiliate Pages

There are two essential pages for a successful affiliate program: the signup/login page (with all the info about your affiliate program) and the affiliate center (where affiliate manage their commissions and other affiliate stuff). You can create both in Backpack.

With Backpack, you get unlimited affiliates

Commission Plan

Backpack allows you to fully customize your commission plan. Pay rates, subscription vs. one-time commissions, when and how affiliates are paid, it’s all there. You can have a live affiliate program within minutes.

If you plan on changing affiliate commission rates for special events or product launches, or if you have more than one product, you can create several commission plans in case you have more than one product. When it’s time to change the commission plan you’re using, just switch between commission plans instantly and whenever you want right inside Backpack.

Affiliate Types

Affiliate types are customizable too. Add as many as you want and split them up between multiple categories like regular affiliates, super affiliates, JV partners, and whatever else might suit your business. Type in the commission amount for each one and you’re set.

Great way to create several levels of affiliates and structure their pay accordingly.

Two-Tiered Affiliate Program

If you’re willing to let your affiliates build downlines, you can create a 2nd tier of affiliates in Backpack and set up its commission rate in mere seconds.

Sticky Cookies

Sticky cookies take affiliate tracking this a step further than normal cookies by “sticking” the customer’s info with the original affiliate so the original affiliate can earn more commission if they buy another product down the road without the affiliate link.

If a customer buys product X through an affiliate link, then buy product Y a week late without the affiliate link, the sticky cookie would recognize the customer and still credit the sale to the original affiliate. See how enticing that is to your potential affiliates?

Clickfunnels uses sticky cookies in their own affiliate program, but more on that later.


Clickfunnels costs $97 per month. Upgrading to the Etison suite will run you a total of $297 per month.

If you’re gonna buy Clickfunnels, I’d say only upgrade to the Etison Suite when your business is larger. You get plenty for $97 a month even if you aren’t a brand new business. By the time you need the Etison Suite, $297 should be a drop in the bucket anyway.

Affiliate Program

Clickfunnels has a lucrative affiliate program.

Recurring Commissions

Affiliates can earn a 40% recurring commission per referral that subscribes. Commissions are paid out weekly, but they become available only after 45 days in case of refunds or something else.

Super Affiliates

Clickfunnels has a hint of MLM in the form of Super Affiliates. When one of your referrals joins the affiliate program, you’re upgraded to Super Affiliate status, entitling you to 5% of all your “downline’s” commissions.

The Sticky Cookie

Clickfunnels uses a sticky cookie, so you get a commission on any product your customer purchases through your link. Don’t worry about indecisive customers, either – the sticky cookie tracks that they used your link and will still credit you for the referral.

Clickfunnels really wants their affiliates to succeed.

Dream Car Contest

Clickfunnels affiliates are automatically entered into the Dream Car Contest. Once you reach 100 paying subscribers of either Clickfunnels or Etison Suite (you’ll be earning almost $4,000 passively per month at the minimum), Clickfunnels will pay $500 a month towards whatever car you want as long as you lease it, and they’ll continue doing so as long as you stay at or above that 100 subscriber count. All you gotta do is go lease the car and send Clickfunnels proof of it.

They’ll double that to $1,000 per month if you can maintain at least 200 subscribers. You’ll most likely be pulling 6 figures at this point, but knocking off another $1,000 a month means you could lease a nice car for “meh” prices.


Clickfunnels was nice enough to include a free 4-day affiliate boot camp if you don’t yet know the basics. Russell runs you through how to build an online business in case this is your first go at it. There’s also a section specifically for Facebook ads in there.

Marketing Materials

Affiliates can access a bunch of marketing materials in their dashboard. No need to write copy or create your own stuff because Russell made sure making him more money was as easy as possible.

If you’re a Clickfunnels subscriber, congratulations because you can build yourself an affiliate marketing funnel with the software. One of the many advantages of being an affiliate for a funnel builder.

In fact, there’s a special funnel called the SAM (Secret Affiliate Machine) Funnel built specifically for affiliate marketing. You hardly have to do anything. After all, when affiliates make more money, Russell makes more money.

Clickfunnels shares its affiliate program with Russell’s other stuff like Funnel Scripts (copywriting script software) and Funnel Hacks (funnel course with bonus content) with the same 40% commission rate, although it’s not recurring since those are all one-time buys.

How To Become An Affiliate

Anyone can become an affiliate, Clickfunnels customer or not. Clickfunnels users are automatically affiliates just by having an account, but non-users just need to sign up for a free account on their website to become an affiliate. But of course, it’s probably way easier to promote Clickfunnels if you have a subscription. It helps to know the product you’re selling, but you could also build your own funnel to promote Clickfunnels if you subscribe to Clickfunnels. Pretty meta.


Like I said already, Clickfunnels is definitely not a scam. Tons of people have been using it to build funnels for their online courses and other products for years now.

You can make a ton of money pushing Clickfunnels as an affiliate, sure, but again, Clickfunnels is actually useful outside of selling Clickfunnels.

And if you upgrade to the Etison Suite, you have most of what you’ll need to scale your business all built into your Clickfunnels account. Not a bad deal.

About the author: Jeremy Page created Multiple Streams for big thinkers and online business owners.

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