Is Divvee another social networking scam?

Divvee is a newer network marketing company established in 2016 that thrives on mobile apps and social networking.

So many older MLMs are scrambling to keep up in a digital age, stuck in the past with their 3-way calls and home parties (hint: Tupperware, Avon, and PartyLite).

At least these guys keep it current with mobile apps and a social media presence.

So have I been involved?

This video explains:


All good? Let’s continue…


Divvee was originally founded in 2016 by Troy Muhlstein and Richard Smith. The company is based out of Provo, Utah.

The founder duo is an interesting combo. Muhlstein is a former manufacturing professional turned entrepreneur. Before Divvee, he managed to push his first venture into MLM up to $56 million in annual revenue before it plummeted. Hopefully he has better luck with Divvee.

Smith is an internet marketing guru with decades of experience. In fact, he was one of the first. He likes to tell people to, “find out where the world is going, and get there first.” That’s what he did. Smith founded the internet’s second publicly traded retail website and he’s cycled through a handful of other successful internet companies before arriving at Divvee.

The duo founded Divvee with the idea of revolutionizing MLM by building a company that offers a “win-win” opportunity for both corporate executives and distributors. I’ll believe it when I see it. It’s not MLM unless someone’s getting screwed (that someone being 99% of distributors).

What does set them apart is all the changes they’ve already gone through since launching just a year ago.

Starting out, Divvee resold phone plans. Within months, they pivoted by launching Divvee Rank and Share in September 2016, an application that rewards distributors for advertising through social media (aka pissing off all their friends and family).

Then, on January 10th, they announced Divvee Social, yet another change to their application. [1]

They’ve also changed CEOs already – from Allen Davis to Darren Olayan.

It’s a little too early to tell if these changes mean that Divvee execs are fickle and don’t know what they want, or highly adaptable and willing to experiment until they find success. The latter is the key to successful entrepreneurship, while the former kills it.

How much does Divvee cost?

This is the membership fee to become a Divvee Affiliate. You also have to recruit at least one Affiliate in order to make money.


What exactly Divvee is selling changes basically every time I visit their website. Product descriptions are still pretty vague, so I’m going to guess they’re probably already planning more changes.

As it stands, they offer three products, all virtual.

Divvee Social

This is their main product right now. It’s a social membership network that, according to their website, “combines the power of social media, along with the revenues of the multi-billion dollar mobile apps industry, the products and services industry, and the influence of individuals across the world”. That sounds impressive for about 3.5 seconds until you actually use your brain and realize that describes every social network ever created.

What Divvee Social really is is an app that lets you take surveys and review products for minuscule rewards. You can build up your social network or “team” and make commissions as well. How that’s done isn’t described – the page simply says “This page will be coming soon.”

Rank & Share

This was their original product after the phone plans, and it’s still available. As far as I can tell, it’s no different from Divvee Social. You download apps, take surveys, and leave reviews for rewards (see: Panda Research or Opinion Outpost).

Money Pulse

This is a system that members can access for discounts on all kinds of products and services.

Compensation Plan

After you’ve started recruiting, you need to do at least 100 “actions” each month in order to qualify for commissions and rewards. “Actions” are anything you do on the Divvee apps, from app downloads to leaving reviews to social sharing.

You also get paid .25 cents per action. So, 100 actions will net you $25. However, real pay depends on your ranking, as lower rankings can’t access cash rewards but only points that can be exchanged for things like gift cards, electronics, and vacations. A vacation to Cancun, for example, will run you 5,000 points. Most affiliates don’t come anywhere near that.

The ranking levels at Divvee are actually pretty straight-forward, which is rare. The number of affiliates you’ve recruited is the same as your level number. For example, if you have three active affiliates you personally recruited, you’re a Level 3 distributor. If you have 7 active affiliates, you’re a Level 7 distributor.

Eventually you start making money on your recruits via a uni-level compensation structure.


The compensation plan is interesting, but not really in the good way. It’s hard enough to make money with a traditional compensation plan (the majority of distributors never make back what they put in), but this one doesn’t even pay its affiliates cash. At least not starting out.

Then again, it’s pretty easy work, right? Just sitting around scrolling through social media all day.

Not exactly. Divvee still has not revealed exactly how their products work, but similar MLMs have turned out to be all but full on scams where affiliates can’t actually access the money they’ve “earned”, or they have to pay an “advertising fee” to even post on these social networks.

If it sounds too good to be true, it probably is. And getting paid to lay in bed on social media all day sounds way, way too good to be true.

If you like passive income streams, there are better opportunities out there.

In other words, you might like our training because it teaches the “good life” without peddling shady gigs to your family and friends.

See our top 22 small business ideas of 2017

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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