DubLi was a network marketing company that offered an online retail platform where members could earn rewards and get paid to use it to shop.
So when DubLi became the hot MLM, I was approached to join quite a few times.
Did I get involved with these guys? Keep reading…
(August 2015 Update)
In late July 2015, the people-appointed ‘savior’ Matt Trainer revealed some disturbing news.
DubLi’s been dodging commitments and sleeping on the vision. His message to them?
He called out the company and questioned the executive team. Not a good look for DubLi. I like Matt Trainer as a leader, but it looks like DubLi has done ’em dirty.
Not familiar with the full story?
Several top-10 leaders in Empower Network hopped on board in 2014, cooking up enough hype to feed an entire rap label.
Tony Rush, John Lavenia, Matt Trainer.
Team WUKAR royalty. Or, the triple-threat-trio rage brigade, as I call ’em.
Then, they went to Dubai…schemed with billionaire founders, shared laughs on fancy boats and rented out a room in the Burj Khalifa, the tallest building in the world:
(image source: Just 2 Guys)
What is DubLi? DubLi is a cash-back program suited for the mainstream.
By joining DubLi as a consumer, you get hooked up with discounts from brands 99.9% of people use anyway – Apple, Walmart, Best Buy, Macy’s, etc.
How does it work?
A simple toolbar is installed on your internet browser, so whenever you’re online shopping, your DubLi discount is applied in the form of a “cashback”.
So, the “pitch” is painfully simple:
“Dude, download this toolbar for free so you can get cash-back from brands you use anyways…”
Then, the consumer has the option to upgrade from the free version (which usually returns 1-2%) to the premium, where cash-back percentages surge to 7-12%.
And then…. (wait for it)…
…you get 25% of the cash-back savings of all the people you personally refer.
Imagine how things are looking on “Black Friday” or the day after Christmas? Now you can see why this movement is taking off.
But…not so fast…do your due diligence. Keep reading…
Now, some more background on the company:
DubLi is part of MediaNet Group Technologies, a publicly-traded global empire of e-commerce sitting pretty at the top of its game with millions in revenue every month.
The Board of Directors includes veterans from Microsoft Corporation, among other heavy-hitting companies in the industry.
Around since 2003, but mainly in Europe…founder is Michael Hansen.
Michael Hansen, schooled as a mechanical engineer, has gone from designing LEGO products to developing chain restaurants to the top of the network marketing world in the fields of telecommunications and finance.
DubLi started out as a reverse auction enterprise, a concept pretty much invented by Mr. Hansen. As chief strategist of DubLi, he has brought his incredible insight into consumer trends, paired with an unbeatable past line of successes.
Yes, they’ve had to “reinvent” themselves in recent years, but that’s how the great companies stay in the game.
These days it’s silly not to get some sort of benefit for making any type of online purchase.
One should never order without checking the possibility of points, cash back, miles, rewards or any one of the myriad of benefits online retailers offer to get your business.
Sometimes retailers partner with credit cards, so they can track everything. Big data is huge these days, so companies can understand their consumers.
You know the drill…
…sign in to your account…
…click through to the online retailer of your choice…
…pay with your loyalty card…
…rack up benefits.
With DubLi it’s the same thing…
…only instead of having to apply for a credit card, customers are signing up for a membership.
There are three membership levels plus two money-making levels (one for individuals and one for organizations)..
Yes, kinda like Wake Up Now, but more options…
For people who’ve had credit cards that come with an online shopping mall benefit, the format will be very familiar.
Some pros and cons, addressing the DubLi product…
- Members benefit for doing something they probably already do (shop online)
- Easy concept to explain and sell
- International shopping portals (global market)
- 7% cash-back is pretty sweet: that’s easy to sell
- Direct bank transfer for cash transfer is available
- Cashback earnings can also be transferred to the DubLi prepaid credit card
- Use Payoneer for money handling, which charges hidden fees on debit card transfers and bank transfers. Your customers might not like this.
- $99 start-up fee for MLM-ers (minimum)
Opportunity comes in three forms with DubLi:
1) VIP member: individuals can earn a profit by referring members. The payout is a $20 bonus for every referral who signs up with a VIP plan.
2) Partner: individuals can earn a profit through retail sales, essentially your own e-commerce affiliate portal.
3) Business Associate: individuals can build a team and earn residual income (the elite class in DubLi).
Here’s how a Business Associate can expect to earn profit:
- Earn cash from the initial referral
- Earn residual income when team members get referrals
- Earn commissions when your customers use the portal for shopping
- Earn even bigger profits when you sell the DubLi Partners program to organizations
To become a BA, you purchase a DubLi Network Business Package, which includes a Business License ($99) that’s good for life.
In addition, you can purchase upgrades, a la carte such as a discounted VIP membership packages to give to potential customers for $495 to upgrading to an elite team leader for 12k.
With each upgrade in rank, the Business Associate enjoys more earnings.
In addition to the one-time $99 Business License fee, BA’s will be charged $49 per month starting on their second month. This covers back office stuff. For US residents, the fee is $39 per month, starting on the 13th month.
Like I mentioned at the beginning, with the emergence of TEAM WUKAR, this company has caught fire (September 2014).
Online shopping? Great niche.
Since DubLi takes advantage of capitalizing on behavior that consumers are already exhibiting (shopping online), and entry can be minimal, it’s an easy “foot in the door” for referrals and offers huge potential for Business Associates.
I get that.
But, it’s still the sad story of selling hype and chasing the hot opportunity. There’s a better way.
You might like our non-MLM training because of social proof. In other words, many people like it.