The rise and quick fall of Dubli

DubLi was a network marketing company that offered an online retail platform where members could earn rewards and get paid to use it to shop.

So when DubLi became the hot MLM, I was approached to join quite a few times.

Did I get involved with these guys?

This video explains:

 

All good? Let’s continue…

Overview

(August 2015 Update)

In late July 2015, the people-appointed ‘savior’ Matt Trainer revealed some disturbing news.

DubLi’s been dodging commitments and sleeping on the vision. His message to them?

He called out the company and questioned the executive team. Not a good look for DubLi. I like Matt Trainer as a leader, but it looks like DubLi has done ’em dirty.

Not familiar with the full story?

Several top-10 leaders in Empower Network hopped on board in 2014, cooking up enough hype to feed an entire rap label.

Tony Rush, John Lavenia, Matt Trainer.

Team WUKAR royalty. Or, the triple-threat-trio rage brigade, as I call ’em.

Then, they went to Dubai…schemed with billionaire founders, shared laughs on fancy boats and rented out a room in the Burj Khalifa, the tallest building in the world:

matt-trainer-dubli-crew

(image source: Just 2 Guys)

What is DubLi? DubLi is a cash-back program suited for the mainstream.

By joining DubLi as a consumer, you get hooked up with discounts from brands 99.9% of people use anyway – Apple, Walmart, Best Buy, Macy’s, etc.

How does it work?

A simple toolbar is installed on your internet browser, so whenever you’re online shopping, your DubLi discount is applied in the form of a “cashback”.

So, the “pitch” is painfully simple:

“Dude, download this toolbar for free so you can get cash-back from brands you use anyways…”

Then, the consumer has the option to upgrade from the free version (which usually returns 1-2%) to the premium, where cash-back percentages surge to 7-12%.

And then…. (wait for it)…

…you get 25% of the cash-back savings of all the people you personally refer.

For life.

Crazy.

Imagine how things are looking on “Black Friday” or the day after Christmas? Now you can see why this movement is taking off.

But…not so fast…do your due diligence. Keep reading…

Now, some more background on the company:

DubLi is part of MediaNet Group Technologies, a publicly-traded global empire of e-commerce sitting pretty at the top of its game with millions in revenue every month.

The Board of Directors includes veterans from Microsoft Corporation, among other heavy-hitting companies in the industry.

Around since 2003, but mainly in Europe…founder is Michael Hansen.

Michael Hansen, schooled as a mechanical engineer, has gone from designing LEGO products to developing chain restaurants to the top of the network marketing world in the fields of telecommunications and finance.

DubLi started out as a reverse auction enterprise, a concept pretty much invented by Mr. Hansen. As chief strategist of DubLi, he has brought his incredible insight into consumer trends, paired with an unbeatable past line of successes.

Yes, they’ve had to “reinvent” themselves in recent years, but that’s how the great companies stay in the game.

Products

These days it’s silly not to get some sort of benefit for making any type of online purchase.

One should never order without checking the possibility of points, cash back, miles, rewards or any one of the myriad of benefits online retailers offer to get your business.

Sometimes retailers partner with credit cards, so they can track everything. Big data is huge these days, so companies can understand their consumers.

You know the drill…

…sign in to your account…
…click through to the online retailer of your choice…
…shop…
…pay with your loyalty card…
…rack up benefits.

With DubLi it’s the same thing…

…only instead of having to apply for a credit card, customers are signing up for a membership.

There are three membership levels plus two money-making levels (one for individuals and one for organizations)..

Yes, kinda like Wake Up Now, but more options…

For people who’ve had credit cards that come with an online shopping mall benefit, the format will be very familiar.

Some pros and cons, addressing the DubLi product…

Pros:

  • Members benefit for doing something they probably already do (shop online)
  • Easy concept to explain and sell
  • International shopping portals (global market)
  • 7% cash-back is pretty sweet: that’s easy to sell
  • Direct bank transfer for cash transfer is available
  • Cashback earnings can also be transferred to the DubLi prepaid credit card

Cons:

  • Use Payoneer for money handling, which charges hidden fees on debit card transfers and bank transfers. Your customers might not like this.
  • $99 start-up fee for MLM-ers (minimum)

Compensation Plan

Opportunity comes in three forms with DubLi:

1) VIP member: individuals can earn a profit by referring members. The payout is a $20 bonus for every referral who signs up with a VIP plan.

2) Partner: individuals can earn a profit through retail sales, essentially your own e-commerce affiliate portal.

3) Business Associate: individuals can build a team and earn residual income (the elite class in DubLi).

Here’s how a Business Associate can expect to earn profit:

  • Earn cash from the initial referral
  • Earn residual income when team members get referrals
  • Earn commissions when your customers use the portal for shopping
  • Earn even bigger profits when you sell the DubLi Partners program to organizations

To become a BA, you purchase a DubLi Network Business Package, which includes a Business License ($99) that’s good for life.

In addition, you can purchase upgrades, a la carte such as a discounted VIP membership packages to give to potential customers for $495 to upgrading to an elite team leader for 12k.

Pretty typical MLM stuff (see: MOBE, Cabi, and World Ventures).

With each upgrade in rank, the Business Associate enjoys more earnings.

In addition to the one-time $99 Business License fee, BA’s will be charged $49 per month starting on their second month. This covers back office stuff. For US residents, the fee is $39 per month, starting on the 13th month.

Recap

Like I mentioned at the beginning, with the emergence of TEAM WUKAR, this company has caught fire (September 2014).

Online shopping? Great niche.

Since DubLi takes advantage of capitalizing on behavior that consumers are already exhibiting (shopping online), and entry can be minimal, it’s an easy “foot in the door” for referrals and offers huge potential for Business Associates.

I get that.

But, it’s still the sad story of selling hype and chasing the hot opportunity. There’s a better way.

You might like our non-MLM training because of social proof. In other words, many people like it.

See our top 22 small business ideas of 2017

Click here

Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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Show 45 Comments
  • Randy Bennett Ed.D. October 14, 2014, 11:54 pm

    Jeremy,

    Thank you! for you post about Dubli. I have been googling and looking at different Dubli reviews and bus assoc sites. You have one of the best, most detailed, informative sites and information about Dubli that I have seen.

    I am really interested in being a Dubli Business Associate where you make money, get a percentage of what people buy.

    How do you that? I am seeing the link or info about how to actually sign up. I have searched all over the Dubli site itself and not seeing or finding anything out about becoming a Dubli Business Associate.

    I have a couple of questions about what you wrote. You said “you get 25% of the cash-back savings of all the people you personally refer”. How do you get that–when someone using your link upgrades to VIP and from the purchases they make after that?

    I thought you had to be a $99 VIP yourself and would only get 20 when someone using your link upgraded to VIP.

    You also mention “To become a BA, one must purchase a Dubli Network Business Package, which includes a Business License ($99) that’s good for life”. I take it that is different from VIP but the same price. So once you have the 99 business package does that mean you get a percentage from what individuals, groups, organizations, associations, non-profits, companies buy from Dubli? Does that include the VIP level and percentages?

    Thanks for any answers or further info. You can email to call and include your number and I will send you mine.

    Randy
    [email protected]

    • Jeremy Page October 28, 2014, 8:40 am

      Actually don’t have a link for you to sign up, Randy. Currently not on board. My CEO lifestyle is brought to you by this (not MLM).

  • Andy October 23, 2014, 3:15 am

    Jeremy,

    I watched you video. Are you out of Dubli at the end of this October because you plan to work your SEO business instead?

    I like you review of Dubli. Thanks for sharing the Con part.

    Doing my due diligence.

    Andy

    • Jeremy Page October 25, 2014, 5:51 am

      Yep, not a Dubli-hater by no means, I think company has some value there, but my video is convincing several people that there is a more value-driven, less scuzzy and less-competitive route to 30k/mo.

  • Sue Merva November 6, 2014, 6:00 pm

    I’m about to join Dubli. My question is what if I sign up a business under my $594 level. Will Dubli block it? Will I be able to do it?

    Sue 🙂

    • Jeremy Page November 7, 2014, 12:04 am

      Pretty sure that wouldn’t fly. But, I actually don’t know for sure, as my 10k+ months are derived from this.

  • Jim November 18, 2014, 11:18 pm

    Looking at Dubli SEC filing notice the Hansen gets plenty of loans from the company. Even more startling, the company bought $6,000,000 I real estate in Dubai where the CEO lives. Then, the company bought 15 lots in the Cayman Islands for $4,000,000 for quote, “to build locations for Dubli highest producers to vacation.”

    • Jeremy Page November 19, 2014, 3:51 am

      Lol go big I guess.

  • Terri November 20, 2014, 3:58 am

    Hi, I appreciate the Review as well. Very thorough Jeremy

    I did join as both the VIP customer AND the BA.

    I just wanted to respond to Sue Merva….if you join as a Team Member (the $594 level) you cannot sign up a business….you have to join at the $2475 level which includes certification training to do that.

    You can now sign up as a BA for $99 without the package but can’t recruit other BAs….you only receive the commissions on the customer side.

    Cheers!
    Terri

    • Jeremy Page November 20, 2014, 7:24 am

      Appreciate clearing that up, Terri. Hope you crush it.

  • Eddie November 30, 2014, 4:16 am

    Hello Jeremy,

    I just wanted to take a minute and clarify a statement you make in your post.

    “you get 25% of the cash-back savings of all the people you personally refer.”

    I thought this was true, which is why I joined Dubli. But, it is misleading. You don’t get 25% cash back of the money those people save, you get 25% cash back of the money Dubli gets back in commission.

    To show you how big a difference this is:

    VIP members save 8% on Home Depot. So, on a $1,000 purchase, the VIP member would save $80 and you would expect to save $20 based on your description.

    However, Dubli only gets a 1.5% commission according to their back end. So, that would be $15, and THAT’S what you get 25% of. So, on the $1,000 purchase, you as the referrer get back $3.75.

    Just wanted to clear that up for any one considering joining Dubli. I’m not saying you shouldn’t join, I just want to be sure you understand exactly what to expect.

    Eddie

    • Jeremy Page November 30, 2014, 8:35 am

      Interesting. That does make a big difference..thanks for your insight.

    • Mindy February 16, 2015, 1:35 am

      Thank you Eddie for being clear about the back end. That is so true. It’s 25% of the commissionable volume. I am an SD within Dubli and have heard different ways on the way the commissions are paid. Overtime I believe Dubli is awesome… helping non profits is my favorite!

      • Heather June 19, 2015, 4:08 am

        YES, 25% commissionable revenue is how it is paid, so that is a percentage of what the merchant will pay to the company and then the Business Associate gets 25% of that cut. This is understandable and how DubLi Network makes money as well. When you multiply that by hundreds of happy customers saving money on nearly everything they do whether it be shopping or travel, your pennies add up quickly. Not to mention you get 25% of their subscription annually…not bad when you get $29 from someones $99 membership right?

        I thoroughly enjoy this company, it’s cashback program and where it is heading. There have been misplayed moves within the company but that only makes reason for them to learn better ways to meet the needs of the consumer, merchant and BA.

        I am LOVING using this platform as a FREE fundraising tool for non-profits. It will continue to get better. I am sad to see so many scam reviews because this is a very real program and it definitly serves its purpose. Disgruntled experinces involves the person/people who brought them in to the company and we all know that there are by no means 100% innocent, educated and truthful business people. There will always be flaws with the messengers not just the company. I say ROCK ON DubLi because we have something here!

        • Jeremy Page June 23, 2015, 1:56 am

          Good stuff, glad it’s working for you, Heather.

  • Jason Lognion December 2, 2014, 9:35 pm

    Hi Jeremy, I’ve been looking at Dubli and Wake Up Now. I tend to favor WUN because I like the finance tools and other items in their suit of products included in the monthly fee. If you had to recommend one over the other as far as conversion and retention which company would you recommend to someone that wants to build organically and not through these h yped up funnel leader kind of guys you mentioned earlier ? Thanks for the Jeremy and for your style online, its refreshing.

    • Jeremy Page December 2, 2014, 11:27 pm

      I’d choose DubLi all day…not even close. They actually offer a service that doesn’t ask people to change their consumer habits.

      • Jason Lognion December 11, 2014, 7:52 pm

        Thanks Jeremy! Is there any other MLM programs that you might recommend for best over all potential for the new guy? I know your not really into them but anything that if you were might be inclined to support. And lastly will your program work for marketing affiliate type programs online if I choose that route? Thanks!

        • Jeremy Page December 11, 2014, 11:13 pm

          Yeah, in general, I don’t hate MLM (still wayyyy better than corporate America) but I think there are better internet money-making models, like this one…

          (click here cough…)

  • Shawna December 5, 2014, 6:22 am

    I joined Dubli at the $2495 level and the problem was maintenance—of extremely unhappy customers and signups. Many are confused amidst the hype-galore and it IS, as they proclaim, “building the plane on the way down” (why would anyone use that analogy?). Being a business owner who is reviving her corporation, I’d been looking for another ‘tool’ to assist the promotions of local businesses. NOT to strip them of their, sometimes, meager funds for yet another ‘advertising method.” I’ve been online and doing business since PC’s first arrived on home doorsteps and it HAS become VERY competitive with online efforts to gain more exposure for a business. I’m interested in taking a serious look at this model simply because of sustainability over the long haul. My goal is promote other businesses —-not sign up people then leave them in a cloud of confusion, disappointment and even despair after they soon discover that Dubli’s fine print makes it virtually impossible to get your money back once you see it’s not your cup of tea. For starters, you must take them to court on their home turf in Florida. Right there, you’ve spent the money you’re trying to get back. The two folks I signed in one day would give anything to get their money back once they saw the “triple-threat-trio rage brigade” really had the handle on the earnings.

  • Shawna December 5, 2014, 6:28 am

    Please add: Ebates.com offers more immediate cash back (it takes 1-3 mos. with Dubli per their fine print for customers) and has the stores I really DO shop at including Amazon and Nomorerack.com. While the percentage isn’t as high (more on par with a Premium Dubli customer who pays $4.95/mo), the money comes back in the form of a check or deposited into your Paypal account. They offer their program to customers and affiliates – free. With what my goals are servicing other companies and organizations and my knowledge of media communications (degreed), I think anything that gives businesses a leg up on their competition online is the way to go.

    • Jeremy Page December 7, 2014, 1:58 am

      Sounds like DubLi is a great fit for you. Hope you crush it. Thanks for the added insight.

  • Sam December 12, 2014, 1:54 pm

    I joined Dubli because of Team Wukar. We received an update last night and we’re looking at a MAJOR delay with the SEO rotator. I have a decison to make, do I stay or do I go?

    • Jeremy Page December 13, 2014, 7:54 am

      I would look at the opportunity from a product standpoint. If you believe in the DubLi vision, product-wise, I would push through it. Little hiccups like that will be in any type of business, and if those are reasons to tap out, you probably shouldn’t be promoting it in the first place.

      Just my thoughts, man (hova voice)

  • Matt December 29, 2014, 5:49 am

    Hey Jeremy,
    Just wanted to say your awesome for giving a true honest opinion. Both good and bad. People talk about joining Dubli and you encourage that instead of trying to discourage or negativity change their decision. Thats awesome man!

    • Jeremy Page December 29, 2014, 4:44 pm

      Glad you dig the style, just trying to keep it 100

  • Hector Alvarez December 30, 2014, 5:06 am

    Hey Jeremy GREAT breakdown man. I am in DubLi and I found that this write up is by far one of the best I could find. DubLi is a great opportunity and for those that want something where they don’t need to convince or change someones habits this is perfect. Thanks for the info you provide.

    Regards,
    Hector Alvarez
    Team Development Leader
    Power Profit Team

    • Jeremy Page December 31, 2014, 5:29 am

      Appreciate that, Hector. Wishing you nothing but success in DubLi.

  • Jason lotter February 5, 2015, 10:02 pm

    WUKAR sounds intriguing. …what are your thoughts on that opportunity?

    • Jeremy Page February 6, 2015, 8:10 am

      One of the better camps to be in if you’re set on MLM.

  • Spring Dawn Medford February 9, 2015, 7:26 pm

    Hi there. I like your post a lot. I have been in DubLi and Team WUKAR since late September and I truly believe that this is a golden opportunity. I have never pursued a MLM Biz before this and am very new to this whole scene. I believe in Team WUKAR 1000% Matt Trainer is a visionary and genius!! Thank you for all of your honest input. It’s refreshing to see someone so real doing this. 🙂

    • Jeremy Page February 9, 2015, 9:44 pm

      Glad you liked the post. Good luck with your work in DubLi.

  • Rob K March 26, 2015, 8:18 pm

    Hi Jeremy,
    A good review, unlike some others out there, yours is factual. I was reading one earlier that still talks about the auction stuff Dubli was offering a few years back.

    I am in Wukar and have to say that has been a bad experience. They promised too much up front and set false expectations. I think in the long run it will all be good but people were expecting things to be happening back in November which are still not. That is a Wukar thing and nothing against Dubli. The cashback from Dubli itself is great. My mother just from booking hotels she was booking anyway earned more than $1,000 cashback. Also a friend of mine was buying an MacBook for her daughter so I hooked her up with a VIP membership and the cashback from the Mac was a nice bonus. As you say, people might as well be getting something back when they purchase products online. Dubli is a great way to do this. I love the toolbar as at times I am not even thinking I would be getting cashback and up it pops. I get cashback from GoDaddy and I got it from Apple and Parallels.

    Thanks again for a balanced review.

    • Jeremy Page March 27, 2015, 5:21 am

      Thanks Rob

  • Raj April 15, 2015, 1:55 am

    I would like to know more about the lead generation program which you talked about in your video.

    Do get back to me with more info.

  • Matthew April 21, 2015, 3:25 pm

    The fee to become a rep is not $99…it is $599. At $99…they won’t even talk with you much pay attention to you.

    Also…if you do not sell any $99 vip’s…you have to pay $99 out of your pocket.

    • Jeremy Page April 24, 2015, 5:02 am

      Interesting, thanks for sharing

  • Nathan Argenta July 8, 2015, 12:38 am

    Great article on Dubli and DubLi Network… Seems as though DubLi right now is still doing well but the big growth from Team Wukar is dead now that they are no longer partnerd with DubLi Network. Regardless being an actual member of DubLi myself has been awesome because of the cashback I have earned. I love being a customer of DubLi!

    • Jeremy Page July 8, 2015, 8:57 pm

      Good stuff, man, glad the product is offering value.

  • LUKE October 31, 2015, 6:04 am

    I am selling my Team Coordinator (TC) Dubli Account. Has 8 downline. (11 in team) all active – 1 TC, 2PPA and rest TMs.

    Looking to pass on this business for $3,000. Generates $100-$200 a month on team cycles.

    Anyone interested? PM me

    • Jeremy Page November 1, 2015, 5:23 am

      ^^

      This is why you don’t want to go down that money-chasing, opportunity-seeking path, fellas. If that doesn’t make you want to cry, I don’t know what will.

  • Jim December 14, 2015, 1:06 pm

    With all due respect, Matt Trainor was the internet guru and knew exactly what he was getting into with Dubli. He just wanted to make some money on the backs of others and then blame Dubli once the backlash started.

  • David Smethie November 4, 2016, 5:56 pm

    Sounds too good to be true with the huge discounts offered to online shoppers using the browser extension. I’m assuming the problem is that the 7%, or whatever the discount may be for a specific product, is based off suggested retail price.

    These days, it doesn’t take more than a quick search to find coupon codes that I would imagine can save you more money than what a Dubli membership offers, and this is where the business model falls apart-since people aren’t really saving that much and the value they’re getting is less than what they’re paying in membership/affiliate/etc. fees. Is this assumption correct, or is there some other reason that the company is falling apart? Thanks for the great review!

    And I agree with your new business model Jeremy-local lead gen is where it’s at!

    • Jeremy Page November 4, 2016, 7:27 pm

      Nice, appreciate your insight