Grant Cardone and why you should 10x your life

I started reading The 10x Rule by Grant Cardone when my brother and I were driving to Seaside, Oregon.

Cardone was tagging my brain with so many mindset-WTF’s in the first few pages I had to cop the audio so my 19-year-old brother could listen as well.

“I love my brother too much”, I thought, before purchasing it on the Audible app.

And for the next 8 or 9 hours, Grant Cardone preached. If you’re here to see if you should buy the book, hop over to Amazon and shove it in your cart. Great read, nobody exempt.

Sure, Grant goes off into ‘sales conference mode’ a few times, but I dig the hunger. Dude is pushing 60 but sounds like he’s dropping his first mixtape, something you’d expect from a guy who teaches success as a moral obligation.

I had alotta takeaways from the book…here are my top 3:

Takes same effort to make 10k/mo as 100k/mo


Let your neurotransmitters hit your thinker with that, cause the difference between those two levels has nothing to do with effort.


Both of them will require an abundance of action, no doubt. But effort will be the same.

Only difference? Your mind.

Training your mind to beast out 10x thoughts. Going for those numbers that give normal people anxiety or heart problems.

After this stuck, I looked at my businesses and immediately recalled ways I was using my time to do 1x production. Those activities have now been eliminated or outsourced.

Now, here’s my new mental litmus test before starting any activity:

“Is what I am doing right now thinking on a 10x * current income/mo level?”

If it isn’t, it’s not worth my time.

“Chill, bro”, you’re thinking.

That’s the whole point of the book. Adjust your mind. I’m not sure if Grant purposely wanted everyone to literally make 10x the new target, but why not? If you fall short, at least you weren’t holding yourself back. Manipulate your mind to only serve you 10x thoughts.

So, quick exercise:

1. write down your current monthly goal
2. 10x that goal
3. write the new goal

Might feel kinda weird at first, but you’ll get used to it. Remember, you’re used to seeking vocational validation talking to your peers, teachers, parents, college professors and probably your best friends.

The mean of these salaries? Let’s be honest, $70,000 tops, right?

Of course our minds will gravitate towards that number. It’s the norm. It’s accepted. Just as its the norm to burn through 20 hours of Netflix a week. Doesn’t mean you need to do the same for acceptance, that would be stupid, right? Then why share the same targets with the mainstream? We’ve all been guilty. So, be honest with yourself. Get that 10x goal out there. Put it where you can see it, and start thinking on those levels.

If you’re involved in business that can’t be scaled, why not?

Remember, whether it’s $1,000/mo or $10,000/mo, or $10,000/mo or $100,000/mo, your targets will require comparable amounts of action.

So, trick 10x your mind.

Reaching subpar targets causes more unhappiness than not reaching 10x targets

I see what Cardone was doing here.

He wanted to paint the picture that going 10x is a win-win, regardless.

Why? Cause you’ll be happier not reaching your 10x goals than reaching your subpar targets. And it makes perfect sense. Think about it, when was the last time you felt happy for reaching a subpar goal?

Targets are set too low.

Many reasons why people get burnt out in the first place. There’s no excitement in the process. You know these kind of people. They’re the human version of off-brand soda.

Where’s the legacy? 10x targets don’t allow boredom, there’s too much excitement in the process. Ask yourself, “are my targets really a used Honda Civic with power windows?”

And remember, later in your life you’ll more than likely realize you were capable of doing bigger things.

So make the change now.

Embrace fear, but remove time from fear

We’ve always been schooled that fear is an emotion that should be avoided.

Grant begs to differ.

“If you’re not fearing something, you’re not getting uncomfortable enough”, he says.

It’s an interesting thought, and you don’t have to agree 100% for it to help your life. We can learn to embrace fear as a positive feeling when we’re living 10x. That’s the only time it can be twisted that way. Otherwise, the fear is unfounded.

The real nugget, IMO, is this:

We can use fear to catapult action, by removing time from fear.

In other words, whenever we fear something, attack it before time allows the fear to grow.

Not qualified for that video appearance on national TV? Say yes, then figure it out later.

Getting nervous before calling a CEO? Call her before you develop self-limiting thoughts.

Remove time from fear.

Like a fire, fear grows with time and is resolved through quick action. It forces people to treat fear with a “come at me, bro” mindset so it’s dealt with quickly. And if we’re living 10x, fear is embraced as a sign that we’re staying 10x.

Just keep oxidating your fears into higher opportunities, and continue creating new fears.


That’s it for The 10x Rule.

Salute to Grant, the book shifted my targets, so I’m thankful.

Need 10x training? Our 10x-friendly coaching teaches people how to crush their day job through simple websites.

About the author: Jeremy Page created Multiple Streams for big thinkers and online business owners.

58 comments… add one
  • Troy Aug 4, 2015 @ 23:49

    10X cuz we got next, JP wavy with the text, we flexed while you stay perplexed, where’s the respect for this intellect, comin’ direct and correct getcha game up before we call all y’all suspect #grantinspiredrants

    • Jeremy Page Aug 5, 2015 @ 4:00

      Dude you just bodied my article…in 30 seconds lol

    • dee walker Aug 7, 2018 @ 15:09

      …pretty dope bars dere Troy…

  • Diana Aug 12, 2015 @ 22:19

    I think you’re nuts, however, I’m ready to fly with a totally outrageous 10x goal. This is my first day, what a way to begin. Thanks for the inspiring jumpy start.

    • Jeremy Page Aug 12, 2015 @ 22:40

      Nice. Keep it 10x.

  • Eric Sep 10, 2015 @ 13:53

    1st goal 20k/month

    10x goal 200k/month! : )

    • Jeremy Page Sep 10, 2015 @ 20:11

      Nice! take it serious and watch what happens the next 1-2 years

  • Charles Been Sep 18, 2015 @ 4:57

    Its a huge margin.. 10X?? Yeah.. Congrats if anyone around like you.. 🙂

    • Jeremy Page Sep 18, 2015 @ 5:50

      Put it this way, Charles:

      Next time you see the homey and his rims spin, just know my mind is working just like them.

      (rims, that is)

  • solomon Mamo Oct 7, 2015 @ 17:03

    I am a struggling marketer and need someone to help me.



    • Jeremy Page Oct 7, 2015 @ 22:14

      First, you gotta help yourself. What ways are you going to take action today to help yourself?

  • Godwin Allen Joseph Nov 11, 2015 @ 7:00

    Saying JP is intelligent and a…wordsmith…is stating the obvious. I’ve scoured this entire blog…Jack Beaur style…and its a rare gem…
    Your allusion to the homey’s rim is forthright too. Lol! By the way this post will get my mind spinning this whole day. Thanks!

    • Jeremy Page Nov 12, 2015 @ 16:56

      I write those whack things knowing that only 10% of my following will “get it”…but then I know those will be my cult fans over time.

  • davide Dec 26, 2015 @ 12:17

    Great one JP!

    • Jeremy Page Dec 27, 2015 @ 16:59

      Thanks for blessing this blog with some Italian flavor ha

  • Alex Iheaka Jan 8, 2016 @ 21:48

    Very interesting but true read. Everything that I set my mind to I ended up accomplishing. Next goal of mine is a big house. I don’t me any house, I mean a host that will cost over $600,000 in Houston Tx. What am I doing to get here? I have a regular 9 to 5 job as an analyst but will be getting into programming. I am also an author and working on releasing my first novel named Bound To Freedom. After this I plan to write 3 more books and a screenplay….. all to be completed this year.

  • Norma Jan 20, 2016 @ 19:56

    10x 100,000 getting the book next, embracing fear but removing time from fear! Not even sure I fully understand what that means but 10x it!

    • Jeremy Page Jan 21, 2016 @ 19:09

      That’s whats up Norma. 10x it.

  • Justin Blackburn Mar 31, 2016 @ 22:29

    Struggling at the moment so I truly enjoy the motivational input. I’ve been through ups and downs but I look at it as though I was a member of a team striving to win the National Championship. On occasion, you might just get thrashed by the underdog. So what! That game is over, and Ohio State is coming to town next week. Ill need to tweak the game plan, implement and execute a new strategy. Game on, lay it all out on the field and win or lose I know in the end I played the game to the best of my ability. So bring it. Rock On!

    • Jeremy Page Apr 1, 2016 @ 0:25

      You play in the Big 10?

  • Angela May 18, 2016 @ 10:59

    I havent started the lead generation business yet, but im feeling the 10x. I currently work a 9-5, and am looking forward to becoming financially free….hopefully in the next few months. Lets Rock!!!

    • Jeremy Page May 21, 2016 @ 1:52

      Very, very nice. Hope you make it happen.

  • Sherry Campbell May 20, 2016 @ 5:35

    10x= $50k month / $600k year

    • Jeremy Page May 21, 2016 @ 1:50


  • Domonick Spiller Aug 3, 2016 @ 5:05

    Great Read thanks for that Jeremy

  • Susan Oct 5, 2016 @ 17:13

    The reality is that this is nothing more than motivational bullshit. It takes a LOT more than inspiration to increase ANY income 10x,..traibing, discovery of ability, and much more…the ones who make the 10x are hucksters promoting yet ANOTHER ” dream and get rich” scheme…

    • Jeremy Page Oct 6, 2016 @ 20:16

      Textbook poverty mindset.

      • Mathew Oct 23, 2016 @ 4:12

        Got that right, the whole point is it’s not “dream and get rich” it’s stop dreaming, get up off your ass and start doing what you need to make it happen now and don’t underestimate how much effort it’s going to take because you won’t get there otherwise. It is less motivational than preparational for the reality of what it takes to obtain the success you desire with motivation peppered in there to get you pumped to actually go out and start doing it.

    • Altermann Mar 12, 2018 @ 16:16

      You got that right.

      “Everyone wants to rule the world. No one wants to help mom with the dishes.” –PJ O’Rourke Want heroes? Look at your family. What does a millionaire care about you?

      People who help you work hard and follow your dreams are the true treasure. Never let them go. “Winning is everything” people, on the other hand, -are- the toxic mindset we’re trying to get away from.

      • Altermann Mar 12, 2018 @ 16:40

        (Let me make clear, however, that I am not directing this against Mr. Page or anyone in particular (well, maybe Mr. Cardone). In fact I applaud Jeremy’s general candor, I think it’s why he’s so highly regarded and ranked. We all have up and down days; my comment is directed more against the -mindset- than the person. It just so happens that, in my experience, “you’re either a winner or a loser” people get in my way more often than not. Better to just surround yourself with people who are obsessed with the same things you are, and then grab your goals.)

  • dirk Dec 16, 2016 @ 15:48

    Because I have a co-worker who is always carrying around a Cardone book I decided to do a quick web search on the man and so came here. You see, my co-worker is annoying, isn’t taken seriously and is always telling me he is “hungry” – now I know why.

    • Jeremy Page Dec 27, 2016 @ 20:17

      I can’t help him with the “annoying” part, but I wasn’t taken seriously, either.

      Now I make more than all my bosses and run laps of lifestyles ’round them. Full circles.

      You should check out your buddies book.

  • Kirsten Dec 27, 2016 @ 23:10

    10x goal 2017 – pay off $200k mortgage & buy condo in ambergris caye belize by 1/1/2018

    • Jeremy Page Dec 28, 2016 @ 20:53

      Love it

  • dave Apr 27, 2017 @ 2:01

    Love the motivational comments. If you believe it will happen and apply yourself accordingly – more times than not – it will will. That’s when the real fun starts. After all, everyone loves a winner uh!

    10 x monthly goal of $18,000 +

    • Jeremy Page Apr 28, 2017 @ 5:26


  • Jennifer D Turpin Jul 7, 2017 @ 2:18

    Spot on, sir! I recently saw Lewis Howe’s podcast interview with Grant and it challenged me and inspired me on so many levels! My goal that I had been writing down in my daily journal was previously $30k/month, but after watching that, it’s now $100k/month. I have the belief that I can and will do it, and have so many ideas flowing right now to make it happen. #watchme #10x

    • Jeremy Page Jul 10, 2017 @ 12:05

      Awesome Jennifer

  • Rhonda Jul 25, 2017 @ 21:35

    New monthly 10 x goal = $60,000. Great motivation – Cheers!

    • Jeremy Page Jul 31, 2017 @ 22:49

      Big baller!

  • Jamel Whittenburg Sep 4, 2017 @ 9:55

    “We can use fear to catapult action, by removing time from fear.
    In other words, whenever we fear something, attack it before time allows the fear to grow.”

    That right there, was one of those moments that reminds me of Neo from the Matrix. It was the scene where he said he was going back into the Matrix to save Morpheus, they told him it was crazy, he said I know it seems that way (paraphrase) but I have to do something. He said I think I can save him. He didn’t wait to think about all of the reasons it wouldn’t work, he believed in his higher self in that moment, he acted when his courage was on . Thank you for that nugget. Timeless wisdom delivered in your unique way.

    • Jeremy Page Sep 13, 2017 @ 20:32

      Word up homie

  • Jamel Whittenburg Sep 4, 2017 @ 9:56

    Nice Jay Z reference, Black Album.

    • Jeremy Page Sep 13, 2017 @ 20:30


      Moment of Clarity joint

  • Carey Gilmore Oct 13, 2017 @ 12:57

    Hi Jeremy,

    I just started the Lead Generation coaching that I found on your website. While my goal is not 10k yet it is to make 2000k in 6 months. That would replace half of my salary and give me the confidence I need to move forward. I have two young kids and a stressful job, time is sparse but I am making it happen cause I want more TIME.
    Thanks for you website-it has been very informative for me on this new scary journey.

    • Jeremy Page Oct 13, 2017 @ 16:25

      Channel that into daily action – you got it.

  • Cody Torgerson Oct 25, 2017 @ 17:40

    Love the article and the 10x goal. I’m am just getting started. (About a week now).
    Been busting my ass in attempt to get through training and close a few clients.

    My original goal I set was to .and 8k a month by the end of the first year..
    That was by adding 3 clients per month.

    10x goal is 80k per month adding 30 clients per month…(think I should focus and bigger clients, learn to outsource)

    Sounds like freedom

    • Jeremy Page Oct 26, 2017 @ 1:06

      Awesome Cody!

  • Remy Dec 16, 2017 @ 7:42

    I plan to write two certification exams and also complete the last session of my MBA which includes exams, tests, dissertation and presentations. I plan to complete my python programming learning, ASP.Net, Java and web programming. I also plan to go to S.A. and USA. I earlier wanted to scatter these within 24months or more but i am now going to do it all in a year. I call it 2x which is 10x of sorts. Get my drift? Respect to the main man JP flowing with positive inspiration. God bless you man

    • Jeremy Page Mar 9, 2018 @ 10:44

      Word up Remy

  • Kyle B Jan 24, 2018 @ 16:02

    Looks like to make my 10x goal I need to change my lifestyle. I work hard every week. I’m good at what I do and I make decent money but it’s not gonna buy my dream house or my dream lifestyle that I want. Passive income is the way to go. How am I gonna change that? Well I need to find a mentor who has already achieved this and is willing to teach me. Time to get off my ass and focus my mind on my goals 10x of course.

    • Jeremy Page Mar 9, 2018 @ 10:33

      Good to hear this.

  • Johnny Jun 11, 2018 @ 14:16

    10x man here.

    Ready to see what you all have going on. Let’s make some money together and then some more money and some more and some more…

    • Jeremy Page Jul 27, 2018 @ 6:18

      Yeah Johnny

  • Mazumi Aug 16, 2018 @ 12:07

    competition is my 1x

  • Lo Nov 7, 2018 @ 16:25

    1st Goal: match 40k job income
    10X Goal: 400k

    • Jeremy Page Nov 27, 2018 @ 18:50

      Thats whassup Lo

  • CC Jan 18, 2019 @ 17:19

    Going from “just a..” to the butcher, the baker, the food truck maker… 10x

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