I started reading The 10x Rule by Grant Cardone when my brother and I were driving to Seaside, Oregon.
Cardone was tagging my brain with so many mindset-WTF’s in the first few pages I had to cop the audio so my 19-year-old brother could listen as well.
“I love my brother too much”, I thought, before purchasing it on the Audible app.
And for the next 8 or 9 hours, Grant Cardone preached. If you’re here to see if you should buy the book, hop over to Amazon and shove it in your cart. Great read, nobody exempt.
Sure, Grant goes off into ‘sales conference mode’ a few times, but I dig the hunger. Dude is pushing 60 but sounds like he’s dropping his first mixtape, something you’d expect from a guy who teaches success as a moral obligation.
I had alotta takeaways from the book…here are my top 3:
Takes same effort to make 10k/mo as 100k/mo
Let your neurotransmitters hit your thinker with that, cause the difference between those two levels has nothing to do with effort.
Both of them will require an abundance of action, no doubt. But effort will be the same.
Only difference? Your mind.
Training your mind to beast out 10x thoughts. Going for those numbers that give normal people anxiety or heart problems.
After this stuck, I looked at my businesses and immediately recalled ways I was using my time to do 1x production. Those activities have now been eliminated or outsourced.
Now, here’s my new mental litmus test before starting any activity:
“Is what I am doing right now thinking on a 10x * current income/mo level?”
If it isn’t, it’s not worth my time.
“Chill, bro”, you’re thinking.
That’s the whole point of the book. Adjust your mind. I’m not sure if Grant purposely wanted everyone to literally make 10x the new target, but why not? If you fall short, at least you weren’t holding yourself back. Manipulate your mind to only serve you 10x thoughts.
So, quick exercise:
1. write down your current monthly goal
2. 10x that goal
3. write the new goal
Might feel kinda weird at first, but you’ll get used to it. Remember, you’re used to seeking vocational validation talking to your peers, teachers, parents, college professors and probably your best friends.
The mean of these salaries? Let’s be honest, $70,000 tops, right?
Of course our minds will gravitate towards that number. It’s the norm. It’s accepted. Just as its the norm to burn through 20 hours of Netflix a week. Doesn’t mean you need to do the same for acceptance, that would be stupid, right? Then why share the same targets with the mainstream? We’ve all been guilty. So, be honest with yourself. Get that 10x goal out there. Put it where you can see it, and start thinking on those levels.
If you’re involved in business that can’t be scaled, why not?
Remember, whether it’s $1,000/mo or $10,000/mo, or $10,000/mo or $100,000/mo, your targets will require comparable amounts of action.
trick 10x your mind.
Reaching subpar targets causes more unhappiness than not reaching 10x targets
I see what Cardone was doing here.
He wanted to paint the picture that going 10x is a win-win, regardless.
Why? Cause you’ll be happier not reaching your 10x goals than reaching your subpar targets. And it makes perfect sense. Think about it, when was the last time you felt happy for reaching a subpar goal?
Targets are set too low.
Many reasons why people get burnt out in the first place. There’s no excitement in the process. You know these kind of people. They’re the human version of off-brand soda.
Where’s the legacy? 10x targets don’t allow boredom, there’s too much excitement in the process. Ask yourself, “are my targets really a used Honda Civic with power windows?”
And remember, later in your life you’ll more than likely realize you were capable of doing bigger things.
So make the change now.
Embrace fear, but remove time from fear
We’ve always been schooled that fear is an emotion that should be avoided.
Grant begs to differ.
“If you’re not fearing something, you’re not getting uncomfortable enough”, he says.
It’s an interesting thought, and you don’t have to agree 100% for it to help your life. We can learn to embrace fear as a positive feeling when we’re living 10x. That’s the only time it can be twisted that way. Otherwise, the fear is unfounded.
The real nugget, IMO, is this:
We can use fear to catapult action, by removing time from fear.
In other words, whenever we fear something, attack it before time allows the fear to grow.
Not qualified for that video appearance on national TV? Say yes, then figure it out later.
Getting nervous before calling a CEO? Call her before you develop self-limiting thoughts.
Remove time from fear.
Like a fire, fear grows with time and is resolved through quick action. It forces people to treat fear with a “come at me, bro” mindset so it’s dealt with quickly. And if we’re living 10x, fear is embraced as a sign that we’re staying 10x.
Just keep oxidating your fears into higher opportunities, and continue creating new fears.
That’s it for The 10x Rule.
Salute to Grant, the book shifted my targets, so I’m thankful.
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