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Grant Cardone and why you should 10x your life

I started reading The 10x Rule by Grant Cardone when my brother and I were driving to Seaside, Oregon.

Cardone was tagging my brain with so many mindset-WTF’s in the first few pages I had to cop the audio so my 19-year-old brother could listen as well.

“I love my brother too much”, I thought, before purchasing it on the Audible app.

And for the next 8 or 9 hours, Grant Cardone preached. If you’re here to see if you should buy the book, hop over to Amazon and shove it in your cart. Great read, nobody exempt.

Sure, Grant goes off into ‘sales conference mode’ a few times, but I dig the hunger. Dude is pushing 60 but sounds like he’s dropping his first mixtape, something you’d expect from a guy who teaches success as a moral obligation.

I had alotta takeaways from the book…here are my top 3:

Takes same effort to make 10k/mo as 100k/mo


Let your neurotransmitters hit your thinker with that, cause the difference between those two levels has nothing to do with effort.


Both of them will require an abundance of action, no doubt. But effort will be the same.

Only difference? Your mind.

Training your mind to beast out 10x thoughts. Going for those numbers that give normal people anxiety or heart problems.

After this stuck, I looked at my businesses and immediately recalled ways I was using my time to do 1x production. Those activities have now been eliminated or outsourced.

Now, here’s my new mental litmus test before starting any activity:

“Is what I am doing right now thinking on a 10x * current income/mo level?”

If it isn’t, it’s not worth my time.

“Chill, bro”, you’re thinking.

That’s the whole point of the book. Adjust your mind. I’m not sure if Grant purposely wanted everyone to literally make 10x the new target, but why not? If you fall short, at least you weren’t holding yourself back. Manipulate your mind to only serve you 10x thoughts.

So, quick exercise:

1. write down your current monthly goal
2. 10x that goal
3. write the new goal

Might feel kinda weird at first, but you’ll get used to it. Remember, you’re used to seeking vocational validation talking to your peers, teachers, parents, college professors and probably your best friends.

The mean of these salaries? Let’s be honest, $70,000 tops, right?

Of course our minds will gravitate towards that number. It’s the norm. It’s accepted. Just as its the norm to burn through 20 hours of Netflix a week. Doesn’t mean you need to do the same for acceptance, that would be stupid, right? Then why share the same targets with the mainstream? We’ve all been guilty. So, be honest with yourself. Get that 10x goal out there. Put it where you can see it, and start thinking on those levels.

If you’re involved in business that can’t be scaled, why not?

Remember, whether it’s $1,000/mo or $10,000/mo, or $10,000/mo or $100,000/mo, your targets will require comparable amounts of action.

So, trick 10x your mind.

Reaching subpar targets causes more unhappiness than not reaching 10x targets

I see what Cardone was doing here.

He wanted to paint the picture that going 10x is a win-win, regardless.

Why? Cause you’ll be happier not reaching your 10x goals than reaching your subpar targets. And it makes perfect sense. Think about it, when was the last time you felt happy for reaching a subpar goal?

Targets are set too low.

Many reasons why people get burnt out in the first place. There’s no excitement in the process. You know these kind of people. They’re the human version of off-brand soda.

Where’s the legacy? 10x targets don’t allow boredom, there’s too much excitement in the process. Ask yourself, “are my targets really a used Honda Civic with power windows?”

And remember, later in your life you’ll more than likely realize you were capable of doing bigger things.

So make the change now.

Embrace fear, but remove time from fear

We’ve always been schooled that fear is an emotion that should be avoided.

Grant begs to differ.

“If you’re not fearing something, you’re not getting uncomfortable enough”, he says.

It’s an interesting thought, and you don’t have to agree 100% for it to help your life. We can learn to embrace fear as a positive feeling when we’re living 10x. That’s the only time it can be twisted that way. Otherwise, the fear is unfounded.

The real nugget, IMO, is this:

We can use fear to catapult action, by removing time from fear.

In other words, whenever we fear something, attack it before time allows the fear to grow.

Not qualified for that video appearance on national TV? Say yes, then figure it out later.

Getting nervous before calling a CEO? Call her before you develop self-limiting thoughts.

Remove time from fear.

Like a fire, fear grows with time and is resolved through quick action. It forces people to treat fear with a “come at me, bro” mindset so it’s dealt with quickly. And if we’re living 10x, fear is embraced as a sign that we’re staying 10x.

Just keep oxidating your fears into higher opportunities, and continue creating new fears.


That’s it for The 10x Rule.

Salute to Grant, the book shifted my targets, so I’m thankful.

Need 10x training? Our 10x-friendly coaching teaches people how to crush their day job through simple websites.



  1. Troy

    August 4, 2015 at 11:49 pm

    10X cuz we got next, JP wavy with the text, we flexed while you stay perplexed, where’s the respect for this intellect, comin’ direct and correct getcha game up before we call all y’all suspect #grantinspiredrants

    • Jeremy Page

      August 5, 2015 at 4:00 am

      Dude you just bodied my article…in 30 seconds lol

  2. Diana

    August 12, 2015 at 10:19 pm

    I think you’re nuts, however, I’m ready to fly with a totally outrageous 10x goal. This is my first day, what a way to begin. Thanks for the inspiring jumpy start.

    • Jeremy Page

      August 12, 2015 at 10:40 pm

      Nice. Keep it 10x.

  3. Eric

    September 10, 2015 at 1:53 pm

    1st goal 20k/month

    10x goal 200k/month! : )

    • Jeremy Page

      September 10, 2015 at 8:11 pm

      Nice! take it serious and watch what happens the next 1-2 years

  4. Charles Been

    September 18, 2015 at 4:57 am

    Its a huge margin.. 10X?? Yeah.. Congrats if anyone around like you.. 🙂

    • Jeremy Page

      September 18, 2015 at 5:50 am

      Put it this way, Charles:

      Next time you see the homey and his rims spin, just know my mind is working just like them.

      (rims, that is)

  5. solomon Mamo

    October 7, 2015 at 5:03 pm

    I am a struggling marketer and need someone to help me.



    • Jeremy Page

      October 7, 2015 at 10:14 pm

      First, you gotta help yourself. What ways are you going to take action today to help yourself?

  6. Godwin Allen Joseph

    November 11, 2015 at 7:00 am

    Saying JP is intelligent and a…wordsmith…is stating the obvious. I’ve scoured this entire blog…Jack Beaur style…and its a rare gem…
    Your allusion to the homey’s rim is forthright too. Lol! By the way this post will get my mind spinning this whole day. Thanks!

    • Jeremy Page

      November 12, 2015 at 4:56 pm

      I write those whack things knowing that only 10% of my following will “get it”…but then I know those will be my cult fans over time.

  7. davide

    December 26, 2015 at 12:17 pm

    Great one JP!

    • Jeremy Page

      December 27, 2015 at 4:59 pm

      Thanks for blessing this blog with some Italian flavor ha

  8. Alex Iheaka

    January 8, 2016 at 9:48 pm

    Very interesting but true read. Everything that I set my mind to I ended up accomplishing. Next goal of mine is a big house. I don’t me any house, I mean a host that will cost over $600,000 in Houston Tx. What am I doing to get here? I have a regular 9 to 5 job as an analyst but will be getting into programming. I am also an author and working on releasing my first novel named Bound To Freedom. After this I plan to write 3 more books and a screenplay….. all to be completed this year.

  9. Norma

    January 20, 2016 at 7:56 pm

    10x 100,000 getting the book next, embracing fear but removing time from fear! Not even sure I fully understand what that means but 10x it!

    • Jeremy Page

      January 21, 2016 at 7:09 pm

      That’s whats up Norma. 10x it.

  10. Justin Blackburn

    March 31, 2016 at 10:29 pm

    Struggling at the moment so I truly enjoy the motivational input. I’ve been through ups and downs but I look at it as though I was a member of a team striving to win the National Championship. On occasion, you might just get thrashed by the underdog. So what! That game is over, and Ohio State is coming to town next week. Ill need to tweak the game plan, implement and execute a new strategy. Game on, lay it all out on the field and win or lose I know in the end I played the game to the best of my ability. So bring it. Rock On!

    • Jeremy Page

      April 1, 2016 at 12:25 am

      You play in the Big 10?

  11. Angela

    May 18, 2016 at 10:59 am

    I havent started the lead generation business yet, but im feeling the 10x. I currently work a 9-5, and am looking forward to becoming financially free….hopefully in the next few months. Lets Rock!!!

    • Jeremy Page

      May 21, 2016 at 1:52 am

      Very, very nice. Hope you make it happen.

  12. Sherry Campbell

    May 20, 2016 at 5:35 am

    10x= $50k month / $600k year

    • Jeremy Page

      May 21, 2016 at 1:50 am


  13. Domonick Spiller

    August 3, 2016 at 5:05 am

    Great Read thanks for that Jeremy

  14. Susan

    October 5, 2016 at 5:13 pm

    The reality is that this is nothing more than motivational bullshit. It takes a LOT more than inspiration to increase ANY income 10x,..traibing, discovery of ability, and much more…the ones who make the 10x are hucksters promoting yet ANOTHER ” dream and get rich” scheme…

    • Jeremy Page

      October 6, 2016 at 8:16 pm

      Textbook poverty mindset.

      • Mathew

        October 23, 2016 at 4:12 am

        Got that right, the whole point is it’s not “dream and get rich” it’s stop dreaming, get up off your ass and start doing what you need to make it happen now and don’t underestimate how much effort it’s going to take because you won’t get there otherwise. It is less motivational than preparational for the reality of what it takes to obtain the success you desire with motivation peppered in there to get you pumped to actually go out and start doing it.

  15. dirk

    December 16, 2016 at 3:48 pm

    Because I have a co-worker who is always carrying around a Cardone book I decided to do a quick web search on the man and so came here. You see, my co-worker is annoying, isn’t taken seriously and is always telling me he is “hungry” – now I know why.

    • Jeremy Page

      December 27, 2016 at 8:17 pm

      I can’t help him with the “annoying” part, but I wasn’t taken seriously, either.

      Now I make more than all my bosses and run laps of lifestyles ’round them. Full circles.

      You should check out your buddies book.

  16. Kirsten

    December 27, 2016 at 11:10 pm

    10x goal 2017 – pay off $200k mortgage & buy condo in ambergris caye belize by 1/1/2018

    • Jeremy Page

      December 28, 2016 at 8:53 pm

      Love it

  17. dave

    April 27, 2017 at 2:01 am

    Love the motivational comments. If you believe it will happen and apply yourself accordingly – more times than not – it will will. That’s when the real fun starts. After all, everyone loves a winner uh!

    10 x monthly goal of $18,000 +

    • Jeremy Page

      April 28, 2017 at 5:26 am


  18. Jennifer D Turpin

    July 7, 2017 at 2:18 am

    Spot on, sir! I recently saw Lewis Howe’s podcast interview with Grant and it challenged me and inspired me on so many levels! My goal that I had been writing down in my daily journal was previously $30k/month, but after watching that, it’s now $100k/month. I have the belief that I can and will do it, and have so many ideas flowing right now to make it happen. #watchme #10x

    • Jeremy Page

      July 10, 2017 at 12:05 pm

      Awesome Jennifer

  19. Rhonda

    July 25, 2017 at 9:35 pm

    New monthly 10 x goal = $60,000. Great motivation – Cheers!

    • Jeremy Page

      July 31, 2017 at 10:49 pm

      Big baller!

  20. Jamel Whittenburg

    September 4, 2017 at 9:55 am

    “We can use fear to catapult action, by removing time from fear.
    In other words, whenever we fear something, attack it before time allows the fear to grow.”

    That right there, was one of those moments that reminds me of Neo from the Matrix. It was the scene where he said he was going back into the Matrix to save Morpheus, they told him it was crazy, he said I know it seems that way (paraphrase) but I have to do something. He said I think I can save him. He didn’t wait to think about all of the reasons it wouldn’t work, he believed in his higher self in that moment, he acted when his courage was on . Thank you for that nugget. Timeless wisdom delivered in your unique way.

    • Jeremy Page

      September 13, 2017 at 8:32 pm

      Word up homie

  21. Jamel Whittenburg

    September 4, 2017 at 9:56 am

    Nice Jay Z reference, Black Album.

    • Jeremy Page

      September 13, 2017 at 8:30 pm


      Moment of Clarity joint

  22. Carey Gilmore

    October 13, 2017 at 12:57 pm

    Hi Jeremy,

    I just started the Lead Generation coaching that I found on your website. While my goal is not 10k yet it is to make 2000k in 6 months. That would replace half of my salary and give me the confidence I need to move forward. I have two young kids and a stressful job, time is sparse but I am making it happen cause I want more TIME.
    Thanks for you website-it has been very informative for me on this new scary journey.

    • Jeremy Page

      October 13, 2017 at 4:25 pm

      Channel that into daily action – you got it.

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