Grant Cardone and why you should 10x your life

I started reading The 10x Rule by Grant Cardone when my brother and I were driving to Seaside, Oregon.

Cardone was tagging my brain with so many mindset-WTF’s in the first few pages I had to cop the audio so my 19-year-old brother could listen as well.

“I love my brother too much”, I thought, before purchasing it on the Audible app.

And for the next 8 or 9 hours, Grant Cardone preached. If you’re here to see if you should buy the book, hop over to Amazon and shove it in your cart. Great read, nobody exempt.

Sure, Grant goes off into ‘sales conference mode’ a few times, but I dig the hunger. Dude is pushing 60 but sounds like he’s dropping his first mixtape, something you’d expect from a guy who teaches success as a moral obligation.

I had alotta takeaways from the book…here are my top 3:

Takes same effort to make 10k/mo as 100k/mo


Let your neurotransmitters hit your thinker with that, cause the difference between those two levels has nothing to do with effort.


Both of them will require an abundance of action, no doubt. But effort will be the same.

Only difference? Your mind.

Training your mind to beast out 10x thoughts. Going for those numbers that give normal people anxiety or heart problems.

After this stuck, I looked at my businesses and immediately recalled ways I was using my time to do 1x production. Those activities have now been eliminated or outsourced.

Now, here’s my new mental litmus test before starting any activity:

“Is what I am doing right now thinking on a 10x * current income/mo level?”

If it isn’t, it’s not worth my time.

“Chill, bro”, you’re thinking.

That’s the whole point of the book. Adjust your mind. I’m not sure if Grant purposely wanted everyone to literally make 10x the new target, but why not? If you fall short, at least you weren’t holding yourself back. Manipulate your mind to only serve you 10x thoughts.

So, quick exercise:

1. write down your current monthly goal
2. 10x that goal
3. write the new goal

Might feel kinda weird at first, but you’ll get used to it. Remember, you’re used to seeking vocational validation talking to your peers, teachers, parents, college professors and probably your best friends.

The mean of these salaries? Let’s be honest, $70,000 tops, right?

Of course our minds will gravitate towards that number. It’s the norm. It’s accepted. Just as its the norm to burn through 20 hours of Netflix a week. Doesn’t mean you need to do the same for acceptance, that would be stupid, right? Then why share the same targets with the mainstream? We’ve all been guilty. So, be honest with yourself. Get that 10x goal out there. Put it where you can see it, and start thinking on those levels.

If you’re involved in business that can’t be scaled, why not?

Remember, whether it’s $1,000/mo or $10,000/mo, or $10,000/mo or $100,000/mo, your targets will require comparable amounts of action.

So, trick 10x your mind.

Reaching subpar targets causes more unhappiness than not reaching 10x targets

I see what Cardone was doing here.

He wanted to paint the picture that going 10x is a win-win, regardless.

Why? Cause you’ll be happier not reaching your 10x goals than reaching your subpar targets. And it makes perfect sense. Think about it, when was the last time you felt happy for reaching a subpar goal?

Targets are set too low.

Many reasons why people get burnt out in the first place. There’s no excitement in the process. You know these kind of people. They’re the human version of off-brand soda.

Where’s the legacy? 10x targets don’t allow boredom, there’s too much excitement in the process. Ask yourself, “are my targets really a used Honda Civic with power windows?”

And remember, later in your life you’ll more than likely realize you were capable of doing bigger things.

So make the change now.

Embrace fear, but remove time from fear

We’ve always been schooled that fear is an emotion that should be avoided.

Grant begs to differ.

“If you’re not fearing something, you’re not getting uncomfortable enough”, he says.

It’s an interesting thought, and you don’t have to agree 100% for it to help your life. We can learn to embrace fear as a positive feeling when we’re living 10x. That’s the only time it can be twisted that way. Otherwise, the fear is unfounded.

The real nugget, IMO, is this:

We can use fear to catapult action, by removing time from fear.

In other words, whenever we fear something, attack it before time allows the fear to grow.

Not qualified for that video appearance on national TV? Say yes, then figure it out later.

Getting nervous before calling a CEO? Call her before you develop self-limiting thoughts.

Remove time from fear.

Like a fire, fear grows with time and is resolved through quick action. It forces people to treat fear with a “come at me, bro” mindset so it’s dealt with quickly. And if we’re living 10x, fear is embraced as a sign that we’re staying 10x.

Just keep oxidating your fears into higher opportunities, and continue creating new fears.


That’s it for The 10x Rule.

Salute to Grant, the book shifted my targets, so I’m thankful.

Need 10x training? Our 10x-friendly coaching teaches people how to crush their day job through simple websites.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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  • Troy August 4, 2015, 11:49 pm

    10X cuz we got next, JP wavy with the text, we flexed while you stay perplexed, where’s the respect for this intellect, comin’ direct and correct getcha game up before we call all y’all suspect #grantinspiredrants

    • Jeremy Page August 5, 2015, 4:00 am

      Dude you just bodied my article…in 30 seconds lol

  • Diana August 12, 2015, 10:19 pm

    I think you’re nuts, however, I’m ready to fly with a totally outrageous 10x goal. This is my first day, what a way to begin. Thanks for the inspiring jumpy start.

    • Jeremy Page August 12, 2015, 10:40 pm

      Nice. Keep it 10x.

  • Eric September 10, 2015, 1:53 pm

    1st goal 20k/month

    10x goal 200k/month! : )

    • Jeremy Page September 10, 2015, 8:11 pm

      Nice! take it serious and watch what happens the next 1-2 years

  • Charles Been September 18, 2015, 4:57 am

    Its a huge margin.. 10X?? Yeah.. Congrats if anyone around like you.. 🙂

    • Jeremy Page September 18, 2015, 5:50 am

      Put it this way, Charles:

      Next time you see the homey and his rims spin, just know my mind is working just like them.

      (rims, that is)

  • solomon Mamo October 7, 2015, 5:03 pm

    I am a struggling marketer and need someone to help me.



    • Jeremy Page October 7, 2015, 10:14 pm

      First, you gotta help yourself. What ways are you going to take action today to help yourself?

  • Godwin Allen Joseph November 11, 2015, 7:00 am

    Saying JP is intelligent and a…wordsmith…is stating the obvious. I’ve scoured this entire blog…Jack Beaur style…and its a rare gem…
    Your allusion to the homey’s rim is forthright too. Lol! By the way this post will get my mind spinning this whole day. Thanks!

    • Jeremy Page November 12, 2015, 4:56 pm

      I write those whack things knowing that only 10% of my following will “get it”…but then I know those will be my cult fans over time.

  • davide December 26, 2015, 12:17 pm

    Great one JP!

    • Jeremy Page December 27, 2015, 4:59 pm

      Thanks for blessing this blog with some Italian flavor ha

  • Alex Iheaka January 8, 2016, 9:48 pm

    Very interesting but true read. Everything that I set my mind to I ended up accomplishing. Next goal of mine is a big house. I don’t me any house, I mean a host that will cost over $600,000 in Houston Tx. What am I doing to get here? I have a regular 9 to 5 job as an analyst but will be getting into programming. I am also an author and working on releasing my first novel named Bound To Freedom. After this I plan to write 3 more books and a screenplay….. all to be completed this year.

  • Norma January 20, 2016, 7:56 pm

    10x 100,000 getting the book next, embracing fear but removing time from fear! Not even sure I fully understand what that means but 10x it!

    • Jeremy Page January 21, 2016, 7:09 pm

      That’s whats up Norma. 10x it.

  • Justin Blackburn March 31, 2016, 10:29 pm

    Struggling at the moment so I truly enjoy the motivational input. I’ve been through ups and downs but I look at it as though I was a member of a team striving to win the National Championship. On occasion, you might just get thrashed by the underdog. So what! That game is over, and Ohio State is coming to town next week. Ill need to tweak the game plan, implement and execute a new strategy. Game on, lay it all out on the field and win or lose I know in the end I played the game to the best of my ability. So bring it. Rock On!

    • Jeremy Page April 1, 2016, 12:25 am

      You play in the Big 10?

  • Angela May 18, 2016, 10:59 am

    I havent started the lead generation business yet, but im feeling the 10x. I currently work a 9-5, and am looking forward to becoming financially free….hopefully in the next few months. Lets Rock!!!

    • Jeremy Page May 21, 2016, 1:52 am

      Very, very nice. Hope you make it happen.

  • Sherry Campbell May 20, 2016, 5:35 am

    10x= $50k month / $600k year

    • Jeremy Page May 21, 2016, 1:50 am


  • Domonick Spiller August 3, 2016, 5:05 am

    Great Read thanks for that Jeremy

  • Susan October 5, 2016, 5:13 pm

    The reality is that this is nothing more than motivational bullshit. It takes a LOT more than inspiration to increase ANY income 10x,..traibing, discovery of ability, and much more…the ones who make the 10x are hucksters promoting yet ANOTHER ” dream and get rich” scheme…

    • Jeremy Page October 6, 2016, 8:16 pm

      Textbook poverty mindset.

      • Mathew October 23, 2016, 4:12 am

        Got that right, the whole point is it’s not “dream and get rich” it’s stop dreaming, get up off your ass and start doing what you need to make it happen now and don’t underestimate how much effort it’s going to take because you won’t get there otherwise. It is less motivational than preparational for the reality of what it takes to obtain the success you desire with motivation peppered in there to get you pumped to actually go out and start doing it.

  • dirk December 16, 2016, 3:48 pm

    Because I have a co-worker who is always carrying around a Cardone book I decided to do a quick web search on the man and so came here. You see, my co-worker is annoying, isn’t taken seriously and is always telling me he is “hungry” – now I know why.

    • Jeremy Page December 27, 2016, 8:17 pm

      I can’t help him with the “annoying” part, but I wasn’t taken seriously, either.

      Now I make more than all my bosses and run laps of lifestyles ’round them. Full circles.

      You should check out your buddies book.

  • Kirsten December 27, 2016, 11:10 pm

    10x goal 2017 – pay off $200k mortgage & buy condo in ambergris caye belize by 1/1/2018

    • Jeremy Page December 28, 2016, 8:53 pm

      Love it

  • dave April 27, 2017, 2:01 am

    Love the motivational comments. If you believe it will happen and apply yourself accordingly – more times than not – it will will. That’s when the real fun starts. After all, everyone loves a winner uh!

    10 x monthly goal of $18,000 +

    • Jeremy Page April 28, 2017, 5:26 am


  • Jennifer D Turpin July 7, 2017, 2:18 am

    Spot on, sir! I recently saw Lewis Howe’s podcast interview with Grant and it challenged me and inspired me on so many levels! My goal that I had been writing down in my daily journal was previously $30k/month, but after watching that, it’s now $100k/month. I have the belief that I can and will do it, and have so many ideas flowing right now to make it happen. #watchme #10x

    • Jeremy Page July 10, 2017, 12:05 pm

      Awesome Jennifer

  • Rhonda July 25, 2017, 9:35 pm

    New monthly 10 x goal = $60,000. Great motivation – Cheers!

    • Jeremy Page July 31, 2017, 10:49 pm

      Big baller!

  • Jamel Whittenburg September 4, 2017, 9:55 am

    “We can use fear to catapult action, by removing time from fear.
    In other words, whenever we fear something, attack it before time allows the fear to grow.”

    That right there, was one of those moments that reminds me of Neo from the Matrix. It was the scene where he said he was going back into the Matrix to save Morpheus, they told him it was crazy, he said I know it seems that way (paraphrase) but I have to do something. He said I think I can save him. He didn’t wait to think about all of the reasons it wouldn’t work, he believed in his higher self in that moment, he acted when his courage was on . Thank you for that nugget. Timeless wisdom delivered in your unique way.

    • Jeremy Page September 13, 2017, 8:32 pm

      Word up homie

  • Jamel Whittenburg September 4, 2017, 9:56 am

    Nice Jay Z reference, Black Album.

    • Jeremy Page September 13, 2017, 8:30 pm


      Moment of Clarity joint