Life Shotz and the truth about anti-aging MLM companies

Life Shotz is an all-natural wellness MLM company that capitalizes on the “anti-aging” buzzword, although their products are nutritional drinks rather than skincare creams.

Nothing wrong with trying to defy the clock, but let’s separate psychology from business facts and see if Life Shotz measures up.

Have I been involved with them?

This video explains:


All good? Let’s continue…


This is a company very much into the power of positive thinking, hence the title of “Chief Visionary Officer” held by Richard Brooke (more on him below).

Read their website and it’s very easy to get caught up on the human potential movement. You end up thinking you can do anything.

Not a bad thing, I guess.

By far, this is the most effective use of confidence-bolstering psychology I’ve seen in a network marketing. That’s saying a lot, since that’s how the majority of them operate.

Other facts:

  • They’re heavily in involved with charitable giving.
  • They are are member of the Direct Selling Association
  • The parent company (Oxyfresh) has been around for 30 years.
  • Based in Coeur d’Alene Idaho

Richard Brooke is the Chief Visionary Officer and also one of the owners of Life Shotz.

With a trail of MLM successes going back almost 40 years and a much-touted self-motivation book, he appears to have excellent credentials.

However, if you dig even deeper, you come up dry.

His book isn’t anywhere to be found on Amazon, and he doesn’t appear anywhere in local newspapers, nor does his company, except for one article from a Texas newspaper.

The Life Shotz website says he’s on the Board of Directors of the Direct Selling Association.

Didn’t find him there, though.

Nothing outside the realm of MLM newsletters and the self-congratulatory game of network marketing.


Life Shotz is all-natural nutrition – mood enhancers, natural energy, anti-aging and immune support.

They do a good job at displaying the science behind their ingredients, which is not always the case with wellness MLMs (hint: Neways, Longaberger, Q Sciences).

They show a certificate of analysis from Brunswick Labs, a bona fide independent testing lab located in Massachusetts.

Here’s what they tested:

  • Ultra Violet Light Irradiation. UV light stimulates free radicals to get jumpy in your body. This causes stress on the cellular level and possible cell damage, which is linked to cancer. Life Shotz was able to effectively protect live human cells from UVA/UVB light -induced stress on the cellular level.
  • Cellular Antioxidant Activity.¬†How well can your body defend itself from above-mentioned free radicals? Life Shotz was shown to significantly improve this.
  • Antioxidant Response Element. How well does your body respond to free radicals insofar as turning on its detoxification system? Again, the analysis showed that Life Shotz improved this by a lot.
  • Anti-inflammation. The analysis proved LS had a huge effect on this area as well.
  • Anti Aging. Life Shotz raised the body’s SIRT1 levels. SIRT1 is a cellular protein associated with longevity.

If you can get someone to listen to you while you explain the science behind Life Shotz and how it beat out the competition in the analysis, you may be onto something. The other brands tested didn’t even place in 3 out of the five tests.

The Life Shotz powder packets are simply added to water. Ingredients are impressive (Reservatrol, Goji Berry, Acai, all kinds of berries, vitamins).

They contain none of the following:

  • Gluten
  • Caffeine
  • Preservatives
  • Artificial Dyes
  • Artificial Flavors

LSVibe products are protein shakes designed to be meal replacements for weight loss. Again, an impressive ingredients list only this time it reads like the produce section of your grocery store (Kale, cabbage etc).


  • 20 grams of protein
  • 3 grams of fiber
  • no milk, soy, or gluten
  • made of greens
  • amino acids to help your muscles grow
  • vegan & hypoallergenic

Oxyfresh is a line of health & wellness products.


  • bad breath solutions
  • pet teeth cleaning
  • dental products
  • nutritional shakes
  • personal care
  • more pet products

Compensation Plan

The Life Shotz comp plan in 30 seconds:

  • 7% commission across the board, except for your last level in some cases, where it’s 4%
  • to qualify for the 7% unilevel bonus, you must have $675 in Individual Sales per month, have purchased a Launch Kit ($875) + Enrollment fee ($49) and upgrade to $185 autoship within your first year

So we’re talking about $1k to enter.

It’s big-ticket, which isn’t always a bad thing, especially if you plan to make money online by driving traffic to a website.

Plus, if you want to try selling the Oxyfresh products, you must get on auto order for $50. That means between the two lines of products, you’re in for $235 per month. It also gives 7% commission.

It is not possible to just be an Oxyfresh rep, you must be a Life Shotz active rep first.


The buy-in is big-ticket. Tough to stay active if you’re struggling to pay the bills.

Not feeling the 7% unilevel commissions, either.

Product-wise, they seem to be A-listers in the MLM nutrition space. If you’re set on going the MLM wellness route, Life Shotz isn’t a bad choice.

However, if you’re looking at this as a means to quit your day job and work from home, there are much better ways to do it.

You can build a business without hitting up family and friends. A business you can feel good about. You can apply for mentorship here.

See our top 22 small business ideas of 2017

Click here

Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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