Is LifeVantage a legit company? An unbiased review:

LifeVantage is a network marketing company that sells wellness products capitalizing on the benefits of high-powered antioxidant ingredients.

Their flagship product is Protandim, for which they hold several patents. The products seem to have great reviews and the company continues to grow (competing against giants like JeunesseAdvocare, Omnilife, and Isagenix).

So have I been involved?

This video explains:

 

All good? Let’s continue…

Overview

Science has revealed the benefits of antioxidants to our health. We normally get our antioxidants from the foods we eat, but LifeVantage offers supplements they claim can take these benefits even further.

Starting out in 2003 under a different name, this company co-owns the rights to market CMX-1152, otherwise known as “Protandim” which has a much nicer ring.

The president and CEO is Darren Jensen, who hails from a quarter century of network marketing experience with top companies. He was honored by Utah Business Magazine as a 40 Under Forty to watch in 2009.

To its credit, LifeVantage belongs to the Direct Selling Association (DSA), which requires that its members maintain high ethical standards for running their businesses. They’re also members of the World Federation of the Direct Selling Associations.

This year LifeVantage is expanding to the UK.

Products

Flagship product Protandim has been around for over a decade. Featured on ABC “Primetime” way back in 2005, it’s enjoyed moderate success, especially recently.

All the LifeVantage products are science-based, meaning there’s at least a minimal amount of research that goes into each product they offer, but especially Protandim.

Protandim

Protandim studies performed in recognized institutions such as The Ohio State University, LSU and the University of Colorado Denver can be found published through the US National Library of Medicine and the National Institutes of Health.

  • Protandim suppressed tumors in mice with skin cancer (From the Louisiana State University Health Sciences Center). [1]
  • Protandim has a positive effect on patients with colon cancer, Alzheimer disease and cardiovascular disease (from the University of Denver). [2]
  • Protandim protects human coronary artery against oxidative challenge (Colorado State University). [3]

Patented by LifeVantage, Protandim is a supplement that supposedly increases the body’s natural antioxidant activity. It does this by stimulating production of certain enzymes that contribute to overall antioxidant activity.

These enzymes are superoxide dismutase (SOD) and catalase. Protandim also increases production of the tripeptide glutathione.

Protandim is referred to as an “Nrf2 activator”. It’s believed that the turmeric ingredient is responsible for this action. Nrf2 maintains a steady production of antioxidant proteins in the body. Normal production is stimulated by injury and subsequent inflammation. Stimulating Nrf2 can possibly treat diseases that are caused by oxidative stress.

The original formulation of Protandim contained peptides but what’s sold now is an herbal form that does not contain peptides. This is not due to health concerns but rather the result of plans falling through for marketing the original composition of the supplement.

Protandim contains mainly the following 5 ingredients:

  1. Green tea extract
  2. Turmeric
  3. Ashwagandha
  4. Bacopa
  5. Milk Thistle (lots of milk thistle)

There are also inactive ingredients such as silica and stearic acid. The combination of herbal ingredients in the proper ratios combine to produce better results than if you took these supplements separately, according to the LifeVantage website.

Here’s the complete lineup of LifeVantage Products:

  • Protandim, an anti-aging and wellness product ($50).
  • Axio
  • PhysIQ™. This is for weight loss and comes with a 30-Day challenge to motivate customers. This product was launched in December of 2015 in a creative live launch event posted online.
  • TrueScience. This is a Protandim-based line of skincare products.
  • Canine Health

Compensation Plan

The original LifeVantage product, Protandim, wasn’t always sold via network marketing. It languished on retail shelves for four years before the company removed it entirely from that scene. With an abundance of nutraceutical products on store shelves, store clerks were overwhelmed with product info and had trouble distinguishing one from another. There was simply too much ‘noise’.

Now, all LifeVantage products are sold via direct selling. Since 2009 the company has grown due to the unique one-on-one environment provided by network marketing. Distributors get to tell the LifeVantage story and consumers get to ask questions and learn about the products on their own terms and have the opportunity to work from home.

Network marketing has been a win-win for everyone involved. Here’s a look at the business opportunity for anyone interested in joining the LifeVantage family. It’s been tweaked since it first came out, and this includes recent tweaks from late 2015.

Preferred Customers

Preferred customers get wholesale pricing on products, as do the distributors. Signing up for monthly auto-ships means a 20% discount on products across the board.

Distributors

The first notable point to make is that Auto Ship is no longer required of LifeVantage members.

To maintain active status, distributors must bring in at least 100 PV each month in order to earn commissions. That quota increases to 200 PV for the Premier Pro 4 rank.

Once active, here are the six bonuses offered:

  • Smart Start Bonus (formerly “Fast Start” bonus) (50% during first 30 days) when you enroll someone who buys a Start Kit or Freedom Pack ($300 price).
  • Platinum Pool
  • Fast Start Bonus Pool
  • Royalty Commission
  • Generational Matching Bonus (30%)
  • Elite Pool

There are 11 ranks, with the first four requiring 100 PV per month and the rest 200 PV. For any but the lowest rank, there are leg requirements starting with one leg and going up to 3 required legs at the upper ranks. There is also monthly OV required once you rise from first level.

Earn 2% to 9% on 9 levels of downlines. As you rise in the ranks you open up more generational levels.

Recap

If it’s absolute proof you want for Protandim, then you won’t get it. But you won’t get that for most supplements, drugs, and food items in the world. What we do know about oxidative stress, disease, and antioxidants make Protandim an exciting proposition, however. All roads point to good things if you take this supplement, and it doesn’t seem to have any bad side effects (unless you’re allergic to it).

The company does suffer a bit with an overly complicated compensation plan but we’ll overlook that in the name of status quo. That’s just your typical old-school MLM for you at work there. If LifeVantage can clean up the plan they might attract a better breed of distributors and become the company they really strive to be.

Like I’ve shown throughout this piece, I’m far from a LifeVantage hater.

But, it’s still the sad story of selling hype and chasing the hot opportunity.

There is a better way. You can build real value-driven business, and feel good about it.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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