(Updated for 2017)
Home jewelry companies are hot right now.
Many of these companies offer direct selling or MLM compensation plans, providing income opportunities for customers that want to promote and sell merchandise. I make all my money on the internet, travel the world and make more money than most doctors and lawyers…does this mean I joined one?
Only schedule if you’re serious:
Either way, here are 10 home jewelry companies that are crushing, starting with #10:
The USP for this company is the powerful message that they’re “by women, for women”. Averaging 60% growth in sales for several years on a row, this company brings in tens of millions in sales each year. With a fashion veteran at the helm and a collaboration with Swarovski for exclusive cuts and colors in their crystals, the product is superb.
Prices are mid-range, with pieces running $20 for a pair of earrings to $100 to $200 for some of the more elaborate pieces. The company targets businesswomen who also has an active social life. With new headquarters and a soft-sell home party model, this company is going places.
#9. Bella Shaye
With pieces starting at $12, Bella Shaye’s main selling point is low prices. Jewelry is gold plated over sterling silver, which is an industry standard. Rhodium-plated jewelry over a base metal is considered costume jewelry (think Claire’s) but some pieces are Rhodium-plated over .925 silver.
Pieces are trendy and reminiscent of Swarovski designs and other popular styles.
In other words, it’s fun costume jewelry, not heirloom pieces. There’s a market for this…a big market. Bella Shaye promotes their business opportunity stating that new consultants will not find a saturated market. That’s because this is a new company.
#8. Azuli Skye
DSA member company selling trendy jewelry at affordable prices. Featured in national magazines and CBS, they’ve been around since 2008. They cater to women who don’t want to spend a fortune but who want radical, trendy, or wardrobe-transforming jewelry. The idea is to get women to build a collection, i.e. buy lots of affordable pieces and keep coming back for more each season.
They even produce a line of jewelry that’s “compatible with Pandora products”. That translates into “we sell beads/charms that fill fit on Pandora bracelets that cost half the price of the real thing”. That’s not a bad thing, considering the stupendous popularity of Pandora charm bracelets and the incredibly high prices Pandora charges for their charms.
#7. Vivi (Cookie Lee)
(July 2016 update: Filed for bankruptcy)
Also a DSA member, Vivi’s jewelry aims at a slightly younger, hipper crowd than many on this list. Much of their pieces have a slightly boho look to them, which is a very 20-something look.
They market their pieces on Instagram, which also shows they’re after a younger market. Their pieces are more edgy and daring, too. Design is excellent and startup can be $49 if you want to try and sell jewelry without having any on hand to show or wear. The $199 starter kit includes $600 in retail product. Commission goes to 50% a higher levels.
They used to be known as Cookie Lee, but in 2014 the founder (Cookie Lee) sold the business. Cookie Lee had been in business since 1985 and in 2007 saw $125 million in sales and had over 40,000 distributors.
#6. Premier Designs
Another DSA member, this company has been around for 30 years. Originally founded as a way for people working in full-time Christian work to earn extra income, it still supports ministries around the world.
Prices are reasonable: a fancy glam necklace for around $49, for example. Commissions are 50% right off the bat for consultants, who also enjoy 50% off all jewelry.
Premier Designs’ strong point is the very attractive deal party hosts get. Party hosts get 30% of retail prices on items they sell, plus up to 8 items at half price. This is extremely generous, since most party plans offer the host only free and discounted jewelry as benefits, not actual commission. Another perk: get a $50 gift card if you make $100 in advance sales for your home party. Earn another $50 for scheduling 3 or more future jewelry shows.
#5. Lulu Avenue
The USP of Lulu Avenue is that all their jewelry is designed by one in-house designer named Frances Gadbois. With a strong artistic identity that consumers can relate to, this is a strong selling point.
LuLu Avenue sells Rhodium and gold-plated sterling silver jewelry, which is a step above jewelry that’s plated base metal. They also have a “fashion line” called Frances Gadbois Sterling Silver Moissanite, which is actually plated base metal.
All the jewelry is hypoallergenic. It’s also Nickel, Lead and Cadmium free.
They release 2 catalogs per year, which is important in the trend- dominated jewelry industry. Party hosts can look forward to average trunk show sales of over $1000 and minimum 20% of retail sales in free jewelry.
For consultants, the minimum buy-in is $99. They get 25% on commission with 5% commission bonus opportunity.
#4. Park Lane
Park Lane has been around so long their original company logo font is back in style…retro style! Started in 1955, their jewelry home parties offer bonuses for party guests who become hostesses. That’s a rare perk for party hosts, who usually aren’t compensated for recruiting.
This company is no longer part of Avon- they reacquired themselves in 2013 and are now operating independently again. Silpada is a household word, second only in fame to Avon (who’s known more for cosmetics than jewelry anyway).
Silpada is .925 sterling silver jewelry but prices are very reasonable. They’ve hit the mark on affordable luxury, an industry holy grail. A good set of silver earrings can cost as little as $19. Compare with Pandora (extremely popular & trendy silver jewelry line) and Silpada clearly corners the market for price, quality, and style.
With 30% commission, cash bonuses and an excellent training program, and only $199 to start (includes 10 pieces of jewelry), the opportunity offers a winning formula.
Avon’s jewelry is classic designs for mainstream gals. They may have some edgy designs but for the most part their styles toe the line of design and don’t take too many chances. The pieces are extremely affordable.
One thing Avon jewelry has that most other home party companies don’t is a men’s line.
Avon is the number one direct seller of beauty products, so their jewelry line is a secure one to join, if you’re worried your jewelry MLM is going to go under. Join for $15 (the Starter Kit price) and get a free Avon eStore to promote, plus catalogs. New catalogs come out every two weeks: that’s rapid fire pacing!
#1. Stella & Dot
Avon would be in the #1 position if it weren’t for the incredible run Stella & Dot has had since their launch in 2003 (they were rebranded as Stella & Dot in 2007).
Founded by co-founder of the WeddingChannel.com, this company caught flame. They got a spot on The Today Show, they’ve been written up in the Wall Street Journal, and The New York Times to name a few media outlets who rave about this company.
Stella & Dot had paid out $50 million in commissions by 2010. In 2011 their founder Jessica Herrin was named Ernst & Young Entrepreneur of the Year. The following year, they expanded into the UK and Germany. They also had paid out another $50 million in commissions during those two years in business.
Salute them, they’ve had a great run so far.
These 10 companies (and others that aren’t direct sales like Tivol) are definitely doing something right and you might be able to profit by joining one of these opportunities.
But, if you’re doing it for the money, there are better ways.
Pitching your family, friends and church members is scuzzy. Not a good look.
In other words, you might like our training because it teaches passive income without throwing home parties or peddling jewelry to your Instagram friends.