Total Life Changes wants you to crave ‘a new you’

Total Life Changes is a network marketing company that offers health and cosmetic products as well as a home based business opportunity for distributors.

The health products feature several essential herbs, spotlighting Ganoderma Lucidum in their Iaso line.

The products have good reviews and people have hit me up to join their squad left and right.

So have I been involved?

This video explains:

 

All good? Let’s continue…

Overview

Total Life Change’s beauty products feature apple stem cell biotechnology.

The lineup of teas, cocoa, and coffees infused with herbal extracts promise weight loss, detox, and nutrients. Finally, their line of shapewear for women round out the “total life change” promise, offering women comfortable, flattering shapewear to complete their new look.

The business opportunity is a hybrid binary system offering commission for sales and recruiting.

Total Life Changes is not a newcomer to the field. Founded in 1999, they’ve been around a little more than 15 years. This company is consistent in the long term with its focus on nutritional products delivered in ways that make nutrients highly available to the body.

Based in Chesterfield, Michigan, the founder and CEO is named Jack Fallon.

They first offered just one product (there are dozens of products now). That one product was called Nutraburst and it’s still sold, only now it’s got the trademarked “Iaso™” moniker in front of it.

Going forward from their start in 1999, TLC developed their line of products and has since branched out into skincare, weight loss, and shapewear as well. Throughout it all, however, they’ve maintained a tight marketing message which is perfectly exemplified in one of their slogans: “Wake up and be awesome!”.

In other words, TLC seems to have a vision which drives them and keeps them on track with their customer base. That base is women who want to improve their appearance. The market is huge, evergreen, global, and even spans socio-economic barriers as well as cultural and ethnic barriers (although they have tough competition, see: Beachbody, Life Plus, and Zrii).

That vision can be felt when you visit the TLC website and social media pages. Their marketing team is top notch, producing gorgeous, branded images with clever ad copy targeting their mostly female customer base.

Products

Following are the types of products sold by Total Life Changes:

  1. Skincare (Iaso™)
  2. Shapewear
  3. Detox products
  4. Wellness drinks
  5. Weight loss products (Iaso™)
  6. Energy products

Some TLC products can be found on Amazon, but they have not yet gathered a significant number of customer reviews to be telling of anything.

Products are refundable within 30 calendar days of purchase, and if customers initiate a chargeback on their purchases their account will be immediately blocked. That’s because TLC automatically assumes chargebacks to be fraudulent in nature, and credit card fraud is probably soon to follow.

A note on their newest products: Shapewear. Girdles are back!

Now called “shapewear” and led by industry giant “Spanx”, these girdles for the current generation are a big hit with women. TLC has them: they’re called “The Beautiful You” shapewear garments.

Now for some detailed info on their main product line:

The featured line of products is Iaso™, which goes on many products sold by TLC these days. Their featured product right now is Iaso™ Cafe Delgada, which contains Garcinia Cambodia & 100% Pure Ganoderma Extract.

Ganoderma is also known as Reishi Mushroom, which is borrowed from traditional Asian medicine. Tough, woody, and bitter tasting (1), it’s used to strengthen the immune system.

Scientists have determined that the three main physiologically active compounds in Reishi mushrooms are Polysaccharides, peptidoglycans, and triterpenes (2). As with many nutraceuticals, the effectiveness of the product depends heavily on cultivation and production methods (3).

Studies show that Triterpenes can have anti-inflammatory (4) and anti-tumor (5) capabilities in the human body.

Peptidoglycans have been shown to benefit the skin, even healing scarring and inhibiting the degradation of collagen (6).

Polysaccharides are also found in Goji berries among other things including mushrooms, and have been shown to stall the growth of cancel cells (7).

Ganoderma Lucidum is not well-known in the Western nutritional markets. So far, the only real competitor for nutritional products made with Ganoderma Lucidum happens to be another MLM (Organo Gold). Organo Gold dominates the Bing search engine as well as Amazon product search results for “Ganoderma Lucidum”.

So on that front, TLC ‘s looking pretty good. If they were to make a move and invest heavily in some advertising they could probably tie things up in this department.

But they’ve been in business for over 15 years…they should have no problem appearing in the search results for what could be considered their USP (unique selling proposition).

TLC needs to get in there stronger and make it happen.

Compensation Plan

If TLC sounds great to you so far, then you’ll be pleased to know the business opportunity seems fair and full of potential.

Here are the highlights:

  1. No charge to sign up, other than ordering some product.
  2. Be on auto-ship to qualify for commissions. Purchasing at least 40 points in product volume (equal to a one-month supply of Nutra Burst) qualifies you to earn commission.
  3. Binary compensation plan: you must have active IBOs active in each leg to earn commissions.
  4. Fast Start bonus: 50% commission on your personally sponsored IBO’s first purchase.
  5. Further bonuses: matching bonus etc.

Finally, the key point here is a generous and exciting 50% commission on product sales.

Recap

The untapped potential in the North American market for Gano products is exciting.

Plus the science is there to back up the benefits of Gano. And Gano products are new for TLC, so keep an eye on how this plays out. The TLC compensation plan seems fair, with no major purchase requirements other than a bit of product for yourself.

As I’ve shown throughout this piece, definitely not a TLC hater.

But, it’s still the sad story of selling hype and chasing the hot opportunity.

You might like our coaching because you can build a real value-driven online business without hawking skin care products to your family and friends.

See our top 22 small business ideas of 2017

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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