Will UR Association become one of Amway’s finest?

UR Association is a network marketing group and prodigy of Amway, kind of like an MLM within an MLM.

They’re officially an Amway Motivational Organization (AMO), but they’re definitely making a name for themselves like trendy MLMs BeachBody and Scentsy are doing.

So have I been involved?

This video explains:


All good? Let’s continue…


UR Association is one of Amway’s many love children. Basically, Amway has gotten so huge, that some of its top performers have started building their own MLM empires based on the methods that helped them succeed with Amway. These are MLMs within Amway that offer motivational and training materials to new Amway hopefuls.

UR Assocation was founded by Amway stars John and Jennie Belle Crowe. John was originally associated with the Britt World Wide system, one of the largest AMOs (which is in turn associated with the largest AMO, World Wide Dream Builders), before he did well enough for himself to start his own AMO. Is your mind blown yet?

The two joined Amway in 1973 and hit Diamond level in 5 short years, less time than it took you to gather up the courage to finally message your high school crush on Facebook.

Now, they’ve got tens of thousands of distributors in their organization. They started up UR Association in 2007, and they already had 7 Diamond-level success stories by 2009. Even his own daughter and son-in-law (David and Kristen Dussalt) are Diamond members. Guess it runs in the family.

John & Bobbi Sestina, Executive Diamonds, are next in line at UR Association.

While UR Association hasn’t quite reached the levels of massive AMOs like WWDB and Britt World Wide, they’re making their way up there.

How much does UR Association cost?

$100-$500+ per month.

In addition to a basic membership, there are all kinds of costs associated with joining. While not all of them are mandatory, you’ll need to buy in big to win big. This means purchasing subscriptions to training materials, buying extra books and CDs, attending seminars and events and group meetings (which all cost money), etc.


UR Association products are all motivational and training products designed to help Amway IBOs succeed. They include tapes, audio files, CDs, and books as well as live in-person events such as training seminars and group meetings.

They sell all kinds of business support materials, and the idea here is that the more materials you buy, the more money you’ll make. If you’re not making money, you’re not buying enough product.

It’s pretty genius, actually. Usually failure to make money might cause someone to blame the company or system and quit, but these guys turn it around on you and convince you that your failure means you’re not involved enough and that you need to put MORE money into this already failing venture.

Compensation Plan

It’s hard to find any information on UR Association online, let alone a laid out comp plan.

Of course the main comp plan you’d be partaking in is Amway’s.

However, it’s been proven that most Amway IBOs who are super successful are actually making the majority of their income by selling their own motivational and training tools, a la UR Association.

The common account from former UR Association members (and Amway IBOs, for that matter) seems to be that they put in a good amount of effort, were able to recruit a small team, and then just kind of plateaued. They saw some earnings, but not enough to justify all the effort (or alienating all their friends), let alone enough to work from home.

Even some former Diamond members have gone on record saying that the immense amount of effort and time they had to put in to get where they are was NOT worth it.

It takes years and years (decades) to hit that level, and after all that, their income wasn’t even all that impressive once you take into account what they’re spending on monthly memberships, event fees, and training and motivational materials.


UR Association is a pretty brilliant idea, for the couple people at the top. I could see them making an even bigger name for themselves in Amway history, but I can also see them burning out.

That being said, even if they do make a big name for themselves, it’s only gonna benefit the few at the top. There’s a chance you could be one of those lucky few, but only if you’re willing to dedicate all of your free time and energy to the venture and lose all your friends and family in the process.

You’re basically giving up your entire life for this organization. That’s why they call it a cult.

Look, not a company hater by any means. But if you like passive income streams, there are better opportunities out there.

In other words, you might like our training because it teaches the “good life” without peddling products to your family and friends.

About the author: Jeremy Page created Multiple Streams for big thinkers and online business owners.

6 comments… add one
  • John Smith May 16, 2017 @ 21:36

    Let’s do it.

    • Jeremy Page May 17, 2017 @ 17:39

      Do what?

  • John Apr 21, 2018 @ 2:53

    URA has been a is a great team and there is lots of money being made by building the Amway business. It has been a blessing to my family and I. Mr Page you seem like a smart business man, make sure you understand the whole business..you buildnit right it will come in for your kids and grandkids … Legacy income..
    I’m not at the top … 100% debt free.. paid cash for the last 2 cars (14K & 19K) and have a good amount of $ in the back .. thanks to the mentorship with my coach…I highly recommend URA … Or at least do your home work if you are looking into it URA … Just my story there are some great storys and some not so great hope this helps..be are who you lession to most ppl will not invest time and money into help you win… My coach has always been there for me…

    • Jeremy Page Jun 6, 2018 @ 18:11

      Thanks for sharing your story, John!

  • Mel Jan 14, 2019 @ 2:39

    Hi John, anyone can build a future for themselves in URA, and it does not require giving up any friends or family. The only thing you need to sacrifice is laziness and the idea of living a mediocre
    life. The best thing about Amway is everyone starts at zero and everyone has the opportunity to go Diamond. It’s a matter of if you want to actually change yourself and change your life. URA is a blessing and I only suggest you do legimate research or interview people who have been involved before making assumptions. You may only hear a handful of success stories, but there are thousands of people who have benefited from the Amway cororaption and mentoreship of URA. Together they are the perfect formula for success.

  • Jason Mar 1, 2019 @ 15:33

    They are one of, if not the best, organization in all of Amway. One minor correction, the total costs above are a big high. This team stands out as being top-notch professional and above board. This business isn’t about the products, sales or even the Amway website, it’s about the system used to build it and the people you work with. Here is one of the best.

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