Visi and the truth about cloudberries

Visi is a nutritional MLM that provides wellness products extracted from the Scandinavia region of the world.

They’ve done well in recent years, selling the opportunity to work from home banking off of traditional network marketing modalities like hitting up family and friends, 3-way calls and throwing home parties.

So have I been involved?

Look, not saying that’s a bad way to go, but there are much better ways to crush your 9-5.

This video explains:


All good? Let’s continue…


First of all, they’re not a scam. Perhaps a bit overpriced (classic in the MLM space, see: Tupperware, Herbalife, or Numis), but they’re not a scam.

“Visi” means “leader of a daring quest”, which is what the founders of the network marketing company would like you to become by working with them.

In their words, they’ll help you get there by “allowing” you to sell their innovative products.

Visi was founded in 2012 by Ryan Lewis and Kent Lewis, both earnest entrepreneurs with business degrees and experience.

This company is all-things Scandinavian.

Aside from the company name, their products are infused with ingredients found in plants and herbs native to that area of the world.

Apparently Scandinavians have resorted to extracting nutrients from the Arctic Cloudberry, which has high levels of vitamins in it.

Here are the many splendid ways (products) in which consumers may benefit from the arctic cloudberry, or “Scandinavian gold” as it’s also called:

  • Probita. Hydrolyzed collagen protein for hair, nails, tissue.
  • Vinnle. Dietary supplement.
  • Nufinna. 100% hydrolyzed collagen protein with lingonberry.
  • Wellness. Nutrition packets.
  • Energy. Energy packets.
  • Trimma. Weight loss dietary supplement capsules.
  • Rensa. Purifying dietary supplement.

How good is the nutrient value of cloudberries?

Arctic Cloudberry is scientifically known as Rubus chamaemorus, and is found throughout northern Europe, all over Canada, and a few places in the US like New Hampshire, Minnesota, Maine…and strangely: on Long Island (NY). [1]

The high vitamin C content has made the Arctic cloudberry a valuable resource for the Alaskan Inuit as protection against scurvy. In addition to vitamin C, the berries also contain:

  • citric acid
  • malic acid
  • benzoic acid
  • ellagitannins
  • a-tocopherol
  • anthocynins
  • provitamin A carotenoid
  • B-carotene
  • …and more fiber than any other wild berry [2]

According to a study published by the National Institutes of Health in 2012, the ellagitannins in cloudberries (as red raspberries) showed positive effects in humans:

  1. “significant antioxidant activity toward oxidation of ..human LDL…”
  2. “highly effective as radical scavengers”

Some impressive science, for sure. [3]

Are Visi Products Worth the Price?

When you search for dietary supplements containing cloudberries, every result, line for line, is a Visi distributor website.

Seems the rest of the world hasn’t caught on.

Or could it be because one can get those “ellagitannins” from red raspberries just as easily?

A cup of raspberries has 40 mg of ellagitannin complex and apparently does wonders for preventing all kinds of cancerous cells from forming in your body. [4]

Cost: 1-month supply for $45 (fresh red raspberries)

Turns out there’s a HUGE market for Ellagic Acid, which is what your body produces when it consumes ellagitannins (which are from red raspberries or cloudberries).

Think of is this way: taking Beta-Carotene gives your body Vitamin A just as taking ellagic acid gives your body ellagitannins.

Cost: 1-month supply for $24 (Ellagic Acid capsules)

Or plain red raspberry B-12 supplement could maybe do the trick?

Cost: 1-month supply for $4 (Red Raspberry supplement)

Now, the Visi prices…

Cost: 1-month supply for $90 and up (Visi)

How to sell this? Anyone who does a simple round of internet pricing research will surely find their herbal supplements much cheaper elsewhere, without having to feel pressure from a Visi associate to sign up for Autoship, sign up to become a distributor, or otherwise be hassled.

Of course Visi’s products are also marketed as weight loss aids- they come in the form of meal replacement shakes and weight loss pills, too. So…what’s the connection?

Again…how to sell this? Antioxidant or weight loss system? If I’m taking the weight loss approach, what’s the Visi advantage? that you get to prevent cancer while you lose weight?

That part was unclear to me. I dig the idea behind the product, but the cost is not adding up.

Compensation Plan

Nothing new here.  The emphasis is on auto-ship and recruitment.

This is clear from the following facts:

  • Autoship to the tune of 75* PV monthly is required.
  • Purchase an “Enrollment Pack” starting at $259.99
  • Sponsor 2 Active Distributors (on 75 PV autoship each) in order to earn commissions
  • Earn 5% on your lesser leg
  • Earn another 5% on that if you get to 250 CV
  • Retail commission is difference between wholesale and retail, which is not that huge

The real compensation comes when you get lots of people to join Visi. In fact, if all you wanted to do was sell product, you’d be severely limiting your earning potential with this company.

So the buy-in is minimum $75 + $260 (rounding up a penny for simplicity’s sake) = $335

Keep in mind that the 75 PV required for Autoship is not equal to $75…it’s more than $75. For example, the PV for the $260 enrollment pack is only 200 PV.

A steep price to enter a tough market.

So, we’re talking over $340 for the opportunity to sell nutritional products, which represent one of the toughest markets to enter (see: Rain, Zurvita, or Shaklee). And there’s no clear advantage to these products other than there really aren’t too many companies hawking cloudberry supplements.

Just in case you were wondering, there are 2 other enrollment packs:

  • Builder 15 Pack: $579.99 (500 PV)
  • Builder 20 Pack: $1,219.99 (1000 PV)

What do you get? The $259.99 pack, which they call the “Builder 10 Pack”, gets you this:

  • 1 membership kit
  • 1 blender bottle
  • 1 bag Nufinna
  • 1 bottle Vinnle
  • 2 bags Probita

The higher up enrollment packs get you more product.


The Visi products, while based on sound science, are expensive and it’s not clear exactly why.

The compensation plan is front-loaded and high-risk.

The company itself is new, untested, and run by unknowns. If you can make cloudberries work, more power to you. Otherwise, you can still eat healthy fruit and crush your day job without peddling product to family and friends.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

Leave a Comment

Show 6 Comments
  • Steve Leonard February 21, 2016, 3:15 am

    Terrible company, terrible leadership, on their last leg in my opinion, top leaders filed suite against owner and master distributor. Run away from this company!!!!!!!

    • Jeremy Page February 25, 2016, 8:26 pm

      That bad huh?

  • Sam July 5, 2016, 6:50 pm

    Every customer I have recruited stopped using the products after only a few months of purchasing it, this was due to the products not working for them. I have recommended they double up for more success but the cost becomes way too high for most people to handle, especially when it does not work for them, Poor investment and agree that it is on its last leg.

    • Jeremy Page July 7, 2016, 11:39 pm

      This is pretty typical of MLM in general.

  • Scott Saunders March 4, 2017, 3:16 pm

    VISI is negatively effecting our marriage with conflict of interest. My wife is the IBO and I disagree with not only the MLS concept, but also the super high pricing of VISI products. She spends hundreds each money on these magical supplements. It’s effecting our relationship. VISI product may be great, even though not tested and regulated by the FDA, but why are they dishonestly priced?

    • Jeremy Page March 11, 2017, 10:39 am

      Doesn’t sound good.