Wake Up Now, the rise and the fall (full review)

Wake Up Now is a network marketing company that had their run while it lasted.

#WUNLIFE forever, right? Uh…not so fast.

After blowing up in 2014, dwarfing the ranks of 2013’s MLM darling Empower Network, they hit a few bumps and lost momentum.

Now, they’re pretty much calling it quits.

Should you be surprised? In the MLM industry, this is just another day. The all-too-typical ending to a story full of hype.

This video explains:


All good? Let’s continue…


Wake Up Now seems to draw an urban crowd excited to start a home based business.

I like their creativity. They have some creative people on board doing crazy videos.

Like tight-dressed ladies shouting chants from cool whips in South Beach (hilarious and delightfully tacky).

Rented cars? Of course, but don’t hate just yet. Truth is, there are plenty of people getting paid in Wake Up Now.

A quick Google trends search tells it all:

Typical MLM rise and fall wave (see: Monavie or North American Power).

So what was it?

Wake Up Now is a multi-level-marketing company that offer a subscription-based service to save money on products and services.

Kinda like a Costco membership, but for the internet.

Founded in 2009, caught fire in late 2013…founded by some smart, business dudes from Utah.


First of all, you can come in on two membership levels:

Customer ($24.99/mo) – gives you access to a restricted amount of membership deals in the HUB (their marketplace)

Independent Business Owner ($99/mo) – gives you full membership access and to the HUB and the opportunity to distribute the products

What are the products? Honestly, pretty much anything you can think of.

Grocery, finance, travel, software, cell phones, car rentals, vacations…hell, even an energy drink — they’ve partnered with a lot of companies to secure outstanding deals for their members, and they’ve developed some proprietary products of their own.

The product line is very intriguing, because if you intend to use the products anyways, using WUN products would actually recoup your monthly membership fees.


For example, if you travel a lot, you’d get hooked up nicely. Here are some travel membership benefits examples:

wake-up-now-membership (source: wakeuptheworld.biz)

That is the question, though. Would you actually purchase these products and services if you weren’t a WUN member?

Some of the deals offer front-end savings, some offer cash back, some offer coupons.

This can be somewhat confusing, but for the most part, the product line is pretty straight-forward.

Compensation Plan

So, as good as the WUN products are, I believe that only accounts for part of the hype. I think people are more intrigued with making money as a distributor in Wake Up Now.

Which is totally fine…who doesn’t wanna make some bankroll selling digital Costco memberships?

Let me break it down for you in the purest and simplest of forms:

wake up now compensation plan

And here are the average incomes with each leadership position in Wake Up Now:

wake up now money


It’s a great company. Simple compensation plan, too. Here is the thing that most people don’t understand…

…the whole you get 3, and then they find 3, and they find three is soooooooo played out.

Just rarely works anymore, which is why MLM success rates are laughable. It’s not WUN fault, more of an industry plague.

However, WUN started a movement and I give them their props.

It’s still not for me, as I’ve wrecked my MLM habits and built $30k/months going in a different direction.

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Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

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  • Daquarie February 8, 2015, 4:01 am

    Good Review on wake up now

    • Jeremy Page February 8, 2015, 5:16 am


  • Lamar B. February 10, 2015, 4:41 am

    That was a very fair review. I was with the WUN movement from 2013 up to the end of last year. It’s true, WUN’s no different. They went through the same life cycle that 98% of all start-up MLMs go through. Not their fault. It just is what it is when it comes to this industry. WUN had a nice lil run, though. Lol! Lots of ppl go paaaaaaid, ok! I even got a nice lil piece of WUN pie. Lol! But I’m done now. God Bless MLM.

  • Deontae David February 11, 2015, 6:50 pm

    So is Wake Up Now closed for good?

    • Jeremy Page February 12, 2015, 10:14 pm

      If not for good, they’re pretty darn close (mid February 2015)

  • Dave February 12, 2015, 3:22 am

    World Ventures didn’t go through that life cycle. I have been doing well with it for 5 years now.

    • Jeremy Page February 12, 2015, 10:13 pm

      Interesting, glad that one survived the hype

    • Lexi March 2, 2015, 3:59 am

      I agree. Despite all the industry slander, WV has a sustainable and scalable model. I’ve had an amazing time the past 3 years, and unfortunately some of my friends went the cheaper route with WUN and regretted it once they stopped getting paid in November.

  • wakeupnow February 16, 2015, 8:19 am

    I was a employee for wakeupnow for a year. The real reason they went down is because merchant accounts got closed and held on to wakeupnows cash. The cash flow needed to operate the business wasnt their because of this and they werent able to pay out the IBO’s

    • Jeremy Page February 16, 2015, 10:25 am

      Thanks for your input.

    • Kim February 23, 2015, 10:45 pm

      That is an old “it’s not you, It’s me” politically correct excuse. It is the same thing as someone fired but employees being told they went to further their education and career. They didn’t want to spend the money on renegotiating new contracts. It’s that simple. They used and abused us.

    • Osgraath June 10, 2015, 6:31 pm

      As a lowly mid-level in WakeUpNow, it was not only the merchant accounts snafu that brought down the business, but a nearly total leadership vacuum at the top. The CEO became obsessed with hard products to the point that the wonderful financial services that formed the original core of the business got neglected.

      The merchant account problems stemmed from this and other bone-headed decisions made by the CEO, his brother and the President. There was no operational control. It doesn’t matter whether a business is an MLM, a restaurant, and engineering firm, or a retail store: without good operational accountability, vision and control, it cannot survive.

  • Meaghan Noel February 17, 2015, 1:34 pm

    This is the case for for some MLM companies. However don’t group all MLM together. Look at skincare and beauty companies like Mary Kay or Arbonne…. They have been around for over 30 years and have some very, very successful people earning a residual income year after year. I do quite well with Arbonne and no signs of slowing down…. We have a very well known CEO and fair compensation plan.

  • MMartha February 17, 2015, 5:23 pm

    Every network marketing business goes through four stages kof growth. Unfortunately for Wakeup Now they did not make it through the first stage. That’s one of the reasons why you need to do your due diligence when researching a company to get into. The company I’m with has not only went through formulation and concentration we’re headed for momentum. And when we reach the momentum stage that is when we become a household name. In the almost 10 yrs we’ve been in operation the company has made almost a half billion dollars revenue. I don’t think they’re going anywhere. Plus if the product everyone can stand behind.

    There are many companies that have gone through the stage and jumping into them would not give you the results you’re looking for. They’are already a household name. There’s money to be made but not millions for the reps.

    I would suggest anyone wanting too get into network marketing find someone who minutes the industry and can coach you through it. Get Away from all these”get rich” “get paid” ideas and learn your craft “networking”.

  • Clyde February 17, 2015, 7:00 pm

    I think companies fail — the network marketing industry is just another method of distributing products just like any business that duplicates itself by franchising.

  • Odetta Wright February 19, 2015, 7:19 pm

    When a MLM business goes under, many people will say “I told you so” but they fail to realize that business is business and whether it is traditional or not, some fail. No industry is fail safe. However, I applaud anyone who dares to go after their dream. For any distributor who has tried and failed remember you made a decision to take control of your destiny. If you were part of a company and it failed or you walked away for whatever reason, don’t give up on your dream. Just choose a different vehicle to get you there. Because truthfully, all networking companies are vehicles that can get you to your dreams faster than a JOB ever will.

  • Andrew February 19, 2015, 8:04 pm

    Jeremy, show me ONE industry that is not flawed. No one ever said network marketing was perfect…….its just better. 🙂

    • john May 4, 2015, 8:16 pm

      I agree a 100%. Just because one failed, or one had a bad experience with one company, does not reflect the industry. In fact, i think the Network Marketing works better than most industries out there.

  • Kim February 23, 2015, 10:38 pm

    Hey guys. I was part of this too, but didn’t make any money. I asked about why they were on the stock exchange at such a low amount and shortly thereafter the owners clearly bought themselves a ton and started giving it away. I wish I had invested then, but I got to the party late. Anyway, my recent email says that they are closing up shop in America. I bet they are still going to hit full throttle in foreign countries and continue to bank. Thoughts on what the stock will do?

  • Nathan Bennett March 2, 2015, 11:01 pm

    My wife and I are new to MLM and we have found a company and CEO that has bee a pioneer in the industry for decades. I’m sure it will be one of the top 10 company in a few years as it is #54 on the DSN Global 100 list up from #86 in our 1st year. Jeremy, please message me. I like what you and Brad are doing.

    • Jeremy Page March 3, 2015, 1:54 am

      ^^^ exactly why I don’t like MLM. Lol.

  • Gabriel Delgado May 24, 2015, 9:53 am

    If you guys think that all of the MLM companies are all the same. You are very wrong. You guys should go do some research on Amway. It helps to know a little something about a company that was the very first to start. And is still around.

    • Jeremy Page May 25, 2015, 6:28 pm

      Amway. Right. Everyone go research these guys. Lol. Thanks for your comment.

  • amber July 7, 2015, 5:26 am

    Yeah, sooooooo.. Pyramid scheme.. I think so. Do y’all actually believe they went ” bankrupt” . come on. It’d like a baddy divorce where the husband hides money in a off shore account and files “bankruptcy” so the wife gets nothing.. This is to funny. They knew exactly what they were doing when they did it, I’m sure they just wanted it to last longer. Give them a few, they’ll be back.

    • Jeremy Page July 7, 2015, 8:58 pm

      Woah…easy there. I think the industry is flawed, but I don’t think the intentions are to rob the people. Especially Wake Up Now.

  • Oscar Mendez July 24, 2015, 3:36 pm

    Unbelievable! That’s why my MLM is the BOMB guys. LIMU started in 2004 and is still DEBT FREE!!! Yes you heard me, it’s DEBT FREE!! So anyone reading up on these comments are welcome to come on board via my page at paulamendez.iamlimu.com I am not in the business of selling product but promoting a business. MLM WORKS!!! You just need the right company with the right product. LIMU is a LIFE CHANGER. So for all you who are looking, take a look at us and see what the hipe is . We are just now starting to go Global so come on board guys. Look forward to seeing you all. God Bless

    • Jeremy Page July 24, 2015, 8:10 pm

      Another prime example why the industry is flawed. It’s really like this…click on me!, grab this product!, check out this comp plan!, oh-no…that company is bad…join my company!…

      Folks, if you wanna dabble in this kind of industry, have at it. Lol.

      • mario January 25, 2016, 10:32 am

        To honest Jeremy that’s how the entire world is…. ever restaurant is in competition with another restaurant our food is better we make our food fresh they use bad meats… oh Nike sneakers last longer addidas wear out don’t buy those! We are in a world where everyone wants their products to succeed no matter if it’s MLM or McDonald’s or the newest advertising agency.

  • Topher Diehl August 11, 2015, 7:13 pm

    Jeremy, I appreciated reading this. I think the comments show like any other company that franchises, every IBO-business team runs things a little different. I’ve been approach by many and finally joined Amway only after I found a group of people that I trust, respect, and I agree with how they build it with integrity. There are others, in any business, that push lie cheat and it gives a bad nsme.

    My advice is to know MLM is not a get rich quick. If anyone approaches you saying different they aren’t worth your time. You have to like the people you are learning from and working with. You also HAVE to have thick skin and learn to handle rejection.

    • Jeremy Page August 11, 2015, 7:22 pm

      Good stuff, Topher.

  • thomas morgan August 25, 2015, 6:44 pm

    Jeremy or brad I would like to speak with you.

    • Jeremy Page August 25, 2015, 11:23 pm

      You already schedule a call?

  • jazz November 12, 2015, 3:08 am

    Don’t know if I agree with all of this. The ones who says get on the hype then move to the next, don’t understand the true meaning of running a business. If your thought process is that short term, good luck in life, you’re better off sticking to a job.

    The creation of a business is to create an asset. So stop working with companies that are hype. They are hype because they are garbage. Go to a company and system that is proven.. And that has continued to excel, otherwise you’re just wasting your time.

    • Jeremy Page November 12, 2015, 4:49 pm

      Agree, 110% – that’s ultimately the reason why Multiplestreams.org exists (and thrives) – so many people are looking for a better way. A way that, like you said, builds real, value-driven business assets.

  • John May 28, 2016, 7:30 pm

    Can you do a review on the “Kyani” pyramid scheme all they do is sell “vitamins” and “health products” but in all reality the only reason they are selling these “products” is through the “recruiting” of other members in the business opportunity, they also have a matrix compensation plan.

    • Jeremy Page June 2, 2016, 6:33 am

      Not sure I’d say they’re a pyramid scheme. I know lots of guys that promote them. Nice company.

      Here is my write-up: http://multiplestreams.org/kyani/

  • Josh July 3, 2016, 3:00 am

    The problem with MLM failing is not trends, its transparency. All people that try to get the 3 to join then each get 3 etc is fine as thats how pyramids are built. Corporate America is the same with Techs, Specialist, Analyst, Supervisor, Manager etc. They all lie about their compensation to get people to join. If someone say show me a direvt deposit into your bank account of $10k a month they wont do it. I hold a MBA and make about $165k/yr working 50+ a wk. I’m a fromtrunner for promotion to Senior Financial Analyst which I will make about $188k+ /yr. My friend was a Founder 7 in WUN in the DMV saying he make that with no degree working part-time at his will, for himself. I said show me and he was showing me some stupid HUB crap. I’m like no show me your actual bank balance. I even offeres to show mines. His response was I have nothing to prove. Rather is World Venture, WUN, VidaVinina, Gold Bars, PrimAmerica, Pre-Paid Legal or whatever else people join. If I have to make a list of friends and family that might be interested in making “extra money” then Im not interested. Everyone is intetested in more money regardless if your rich or not. Not saying its a scam but people need to stop these get rich quick schemes and get a job like normal people.

    • Jeremy Page July 7, 2016, 11:43 pm


  • 7andfabulous October 11, 2016, 9:09 pm

    What is your take on Wealthy Affiliate or Digital Altitude?

    • Jeremy Page October 11, 2016, 10:38 pm

      Digital Altitude is blowing up, but its only a matter of time before the big-leagues will take their downlines elsewhere.

      Just watch.

      Nature will run its course.

  • Donovan Sparkes January 4, 2017, 2:45 am

    I love the MLM industry and some of these comments are spot on. There are a lot of great companies out there. Although if you join the wrong people you won’t be learning correct strategies. I like to call my business a personal development platform with an incredible compensation plan attached. If you don’t treat it like a real business, as if you paid a million to start it, learn real leadership skills and apply the proven company system, there will be no success.

    There are a number of things to look for as well. Governing bodies are cracking down. Companies like Veema and Kyani, they relied off of autoships to create revenue. So the majority of product being moved is not by customers gaining value but from IBO’s building their network of distributors who simply purchase an autoship. New rules are coming into play where 51% of any company or IBO’S organization has to be from customers who are gaining 0 monetary value for using the product besides perhaps saving money or gaining from referral programs.

    Are these companies upfront about their average compensation? The best companies always have a disclaimer at the beginning of their presentations. They do not use car programs to entice people to join. Their compensations plans are built off of customer billing volume and not the amount of people joining. If reps get paid to simply recruit you, why would they need a vested interested in your success? They should only get paid when they help you get paid.
    The best companies provide value to their customers, not just “health benefits”. Why purchase your overpriced juice? I can get the same thing in the store for 2/3 the price.
    The best companies always give back to the community as well.
    If the technology, product, and opportunity itself is not regularly growing, like the law of nature, it is indeed dieing.
    I for one, have a slight bias against product based companies. Simply because they Boston residual income when that is not the case at all. It is leverage. You leverage your organization and as long as they are making sales, actively selling, then you make money. Then it’s bugging friends and family, did you finish the juice? I have more coming! They pay more, get autos shipped to pay less but then can’t consume it fast enough…
    How about services we all use everyday. In order to run any of those businesses, or your life, you need to have phone, internet, electricity, credit processing, etc… I like how I simply order the service through the multitude of partnerships with major corps like Sprint, through my online store, for myself or customers, the major corp does all the install, our A+ customer service handles all the work for me, I get paid 10% of those bills month after month, year after year. The customer receives better value for a service they already use, they help a friend in business, and help feed hungry children. That is an example of real residual income. Do the work once, continually get paid for that one time effort.
    An example of giving back is every time a customer pays that bill, a hungry child is fed in North America through partnerships with Feeding AMERICA and Food Banks Canada. 1.5 million fed in 2016. Plus the millions that are given to the Ronald McDonald house charities world wide.
    I’m not going to give any links to sites but as an example of the kind of value to look for.