Xango was an international multi-level marketing company founded in 2002 that sold mangosteen juice, nutritional supplements and skincare products.
They were bought out by Zija in May of 2017.
They’ve had an impressive run over the years.
So have I been involved?
This video explains:
All good? Either way, here is my original Xango review which I stand by 100%.
Xango is a privately owned company based out of Lehi, Utah. Founded in 2002, the company is based entirely up on the health benefits of the mangosteen fruit, especially with their newer skincare line (competes with Nerium, Nu Skin, and Oriflame).
The founder Joe Morton decided to take advantage of the nutritional value found in the mangosteen fruit that grows in Southeast Asia, Africa and South America. The mangosteen is high in fiber and low in calories. It’s a citrus fruit that grows on trees. The nutrition is found in the rind which has over 40 different types of xanthones, antioxidants that are unique to this fruit.
Joe Morton and his brother, Gordon Morton along with Aaron Garrity decided to sell the bottled juice through direct sales.
There is also a giveback element to the company. XANGO is very much into their corporate social responsibility. XANGO Goodness Foundation is a 501 (c)(3) and donates a percentage of net corporate profits to charitable children foundations around the globe. Under its wing are the following initiatives…
- They offer the opportunity for staff and distributors to volunteer.
- They also run Operation Smile, a medical charity for children born with facial deformities (such as cleft lips and cleft palates).
- Xango has also been involved with AmeriCares, which runs feeding programs and humanitarian relief in developing nations. Malnourished children around the world are eating Xango Meal Packs, which are meal replacement products.
- In the United States, there’s Best Buddies, with whom they partner for helping young students with developmental disabilities.
- In Ghana they support sustainable medical and education initiatives.
- Finally, they support disaster relief throughout the world, like tsunami-ravaged Thailand and hurricane-ravaged New Orleans.
What does all this mean? It means XANGO should definitely appeal to Millennials. Countless surveys and studies have revealed that Millennials care deeply about giving back. As an offshoot of those philanthropic sentiments, Millennials want to work for companies they feel share their values.
If you’re not sure how that’s relevant, then skip ahead to the “Opportunity” section.
Xango offers three different types of juice:
1) The original Xango juice claims to be a dietary supplement that encourages healthy metabolism, cardiovascular and immune system among other things
2) The Xango Reserve is a step up with a higher concentration of mangosteen and is marketed for special occasions
3) Xango also offers dietary supplements called Xalo. These are in the form of powder packets that you can mix in water. They are targeted for more specific results like reducing aging, energy boost, performance peak, and building strength and lean muscle
The Xango singles are the original Xango bottled in 1oz mini portions. They are marketed as the on-the-go portable version of the juice.
In addition to dietary supplements, Xango has branched into beauty products such as skin and hair products.
1) The Juni line has shampoo and conditioner which uses the mangosteen fruit along with other botanicals
2) They also offer a vegan hand and body bar that uses essential oils and a body wash and lotion that claims to lock in moisture without stripping the body’s natural oils
3) The Glimpse line offers cosmetic products such as mineral foundation and oil that is aimed at lessening age spots.
4) Glimpse also has a line of essential oils which combines mangosteen oils with other essential oils as a way to enhance the mood through aromatherapy.
As juices go, Xango juice is purported to offer some near-miraculous health benefits. These would include anticancer properties of the mangosteen in Xango juice. There are no studies proving definitely that Xango has anticancer properties, however.
As a result, the FDA has warned Xango not to make unproven claims about its juices. In fact, The University of Michigan Health System has advised doctors with chemo patients that mangosteen products could actually interfere with their cancer treatment.
The Xango compensation plan breaks down into four sections: weekly payout, monthly payout, lifestyle bonuses and bonus pools.
The percentage of commissions depend on the distributor’s order and most require them to be enrolled in the Automatic Delivery Program. There is a fee to sign up as a distributor which is about $35 and then you must pay up front for the products (a lower price than if you were buying them as a customer).
You can also make commission by signing up someone else as a distributor. Distributors as a group tend to be a bit younger than in other nutritional drink MLM companies. The company has also been focusing its recruiting efforts on women for several years.
One reason XANGO has been able to attract a younger (Millennial) distributorship is because they’ve branded themselves with attracting this crowd in mind. Read the Overview section again if you skipped it: it lists the amazing variety and impressively large number of charitable activities the company is involved with.
Attracting Millennials to your MLM is key. Few MLMs think this way, but it’s important to think generationally with your market. Secure younger customers today and they may stick with you for decades.
It’s a long-term strategy that speaks very well for the quality of XANGO leadership.
While Xango has the advantage of offering a juice product in today’s market where the juice diet is a popular trend, the opportunity for the seller could be hard to come by. Considering the expensive price for the product of Xango Juice itself, it seems like it’d be a hard sell especially when you have to pay for it up front.
On the Xango website, they stress that their business model has allowed “more than 100” people to become million dollar earners.
However, in order to make anywhere near this you’d have to move up to the top tier which isn’t easy so to stress this on the opportunity page of the website makes it seem unrealistic that you’ll make a substantial income as a distributor. At some points you’re capped off unless you can bring on additional sellers, which also have to pay the entry fee as well as pay for their first order of products.
That being said, it’s still the same sad story of selling an opportunity. Nothing against Xango, just a flaw in today’s MLM industry.
If you’re doing Xango for the money, you’re probably doing it wrong.
You might like our training instead because it teaches the good life without peddling juice to your family and friends.