Young Living or doTERRA?

Young Living is a Utah-based essential oils network marketing company that has really blown up over the years.

More stay-at-home-moms are transforming into entrepreneurial rockstars, and who can blame ’em?

Few business opportunities sound more exciting than starting a home based business and working from home selling trendy oils to your friends.

Nobody’s on Young Living’s level except for the “other” empire… doTERRA.

So, am I running with Young Living?

This video explains:


All good? Let’s continue…


The Young Living company celebrated its 20th anniversary in business last year, which signifies an exceptionally strong presence in the industry.

Like some of the world’s best MLM companies (hint: Amway, Rodan + Fields, and Advocare), Young Living started out as a brick and mortar operation, with one small organic farm distillery.

After cultivating farmland in Utah and Idaho, the founder, Gary Young, tapped into a budding industry fueled in part by the awakening sense of the importance of natural living that started in the 1990s.

The company gained an excellent reputation by focusing on natural essential oils and developing the industry-changing Young Living Therapeutic Grade standard.

Thus, the brand is synonymous with the purest product available on the market today.

Now Young Living has offices throughout the world with millions of customers and potential for even more exposure in the years to come.

D. Gary Young is not only one of the most knowledgeable people when it comes to essential oils, he is also a well-known advocate for maintaining an industry standard for purity. His travels to essential oil operations in other countries have revealed a wide spectrum of quality. This has been his motivation for insisting upon only the most pure forms of essential oils and of course never using any synthetics.

As a result of D Gary Young’s passion, Young Living’s products use only the highest quality essential oils, which are natural and undiluted, uncut and 100% pure.

So, you’re wondering. Young Living or doTERRA?

The short story: Young Living has been around longer and does more revenue, but doTERRA seems to be trendier.

They’re both great companies, and they’re clearly 1 and 2 in the essential oils space.

This Google Trends data tells the story:


Unlike 20 years ago when D. Gary Young started Young Living Oils, the value of essential oils to wellness is now unmistakable. There’s more scientific research to back it up, and the world in general is more open to alternative pathways to wellness based on natural products and ancient ways of healing and maintaining health.

Young Living’s essential oils can be blended with an infinite array of ingredients to create products for just about every aspect of life, from cooking to wellness oils.

Essential oils can be used to achieve spiritual health, mental health, emotional wellness and a good night’s sleep.

They are also used to reduce stress – apply essential oils to just about any mental malaise you can think of.

Endless opportunities for getting people excited with beauty products containing essential oils.

As you can see from this extensive list (which by the only only touches the surface of the huge range of products Young Living creates) this company’s line of products is very far reaching.

What that means for distributors is there’s a Young Living product for every person on the planet.


  1. Name Brand Recognition
  2. Longevity: in business for 20 years
  3. A product philosophy that’s easy to get behind
  4. HUGE line of products
  5. Product backed by growing body of scientific research
  6. Team of PhDs on Young Living’s Scientific Advisory Board lends authenticity
  7. Young Living Laboratory also lend authenticity
  8. Lots of events to attend for training, inspiration
  9. Basic Starter Kit available as low as $40
  10. Strong sense of community among dealers
  11. Introductory Meetings in all locations make it easy to get started and motivated
  12. Essential Rewards- earn points for purchases
  13. Strong support: Global Leadership Cruise, Convention, attend farm visits to learn about products
  14. Many educational opportunities for you and for your team


  1. Complicated compensation plan. See it here. However, it’s explained below.
  2. Member support is focused on attending paid workshops, seminars, retreats; more free online media support would be nice: videos, audio training programs, ideas for holding your own workshops, web-to-print etc

Compensation Plan

The opportunity for being able to sell Young Living’s great line of products is very large. It won’t take much to convince most people that essential oils and the fabulous products will benefit them in some way. In this regard, the opportunity is huge.

As far as compensation goes, it compares favorably with other online marketing businesses, although it’s hard to comprehend at first.

For a company that’s put so much behind their product, it’s distressing to see them use so much smoke and mirrors when it comes to understanding the compensation structure…especially when there’s really nothing to hide.

Distributors can make money by selling product or by enrolling new distributors (sign-up bonus, ongoing bonuses and commissions on their sales).

Of course the real money comes when members start enrolling new distributors.

  1. Earn Commissions on your downlines: You get 8% of sales of your first level of distributors, then 5% of their enrolled distributors, and 4% on the next three levels as well.
  2. Fast Start Bonus: You get 25% commission the first 3 months on each of your new enrollees’ purchases.
  3. Member Starter Kit Bonus: You get $25 for each new distributor you sign up, who purchases the Premium Member Starter Kit.
  4. Generation Leadership Bonus: Achieve leadership ranks and get shares of 6% monthly commissionable sales made by the company.
  5. Rising Star Team Bonus: This is a bonus for your team’s achieving specific requirements.
  6. Generation Commission: If you get to “Silver” rank, you get an additional 2% on certain sales stemming from your group. When any of our team members gain Silver status, you get a bonus of 3%
  7. Diamond Profit Sharing Pool: Become Diamond level and earn shares of 0.5% in Young Living’s commissionable sales.


Having doubled the staff of their lab in Salt Lake City in 2013, it’s safe to say Young Living is still moving swiftly upwards 20 years into the game.

2013’s restructuring of the compensation package is still a fair one, and makes for a healthier company overall.

With a world population that’s more open to alternative wellness techniques (see Advocare, Kyani, etc) and the science to back up the helpful properties of essential oils, the market is strong and looks to be that way for a very long time into the future.

If MLM is your thing, Young Living isn’t a terrible way to go if you’re crazy about essential oils.

Otherwise, you’d do yourself a favor to go in another direction, as money-chasing home-party schemes are so early 2000s.

Feel me?

You might like this coaching because it teaches the “good entrepreneur life” without hawking oils to your family and friends.

See our top 22 small business ideas of 2017

Click here

Jeremy Page

Jeremy Page created Multiple Streams for ballers, big thinkers and online business owners. You can follow him on Instagram here.

Leave a Comment

Show 28 Comments
  • Alecia Stringer December 11, 2014, 5:17 am

    Thanks for laying out this review out very clearly.

    • Jeremy Page December 11, 2014, 11:10 pm


  • Heather May 4, 2015, 9:03 am

    I really appreciate this review! Truly, I know nothing about how the rest of Young Living works, there is a group within distributors called the Lemon Droppers. Anyone looking for great, free, online resources should seek become a Lemon Dropper for a solution to this problem. You address some of the problems the Lemon Droppers have worked to alleviate, and they have recorded many videos and provide a lot of free resources to their distributors. They also work to simplify the compensation plan.

    Thank you for the honest review, especially considering you’re a DT lover 😉 …there is not a lot of love lost between a lot of YL and DT users, and it’s nice to see some can still give honest evaluations of each company.

    • Chantel June 1, 2016, 10:34 am

      While I read this I thought “gee, I’m so glad I’m ale mom dropper and don’t have to deal with these cons :)”

  • Robin June 15, 2015, 11:06 pm

    Which oil is the best oil? “Now” or “Young Living”??

    • Christie August 10, 2015, 12:44 pm

      Young Living! NOW tastes like they added sugar to make it sweet tasting.

    • Kara Stephenson September 2, 2015, 8:59 pm

      NOW is also synthetically made. Their lavender for instance is perfume grade.
      Taste? It says for external use right on the bottle.

  • Tracy November 20, 2015, 10:35 pm

    I buy my 100% pure oils for half the price from a trusted person who has earned a degree and had 800 hours of class learning about oils. She told me to stay away from DoTerra and Young Living…..There are also too many people doing this that have no idea the dangers of oils and people using these with underlying health conditions.

    • Jeremy Page November 21, 2015, 6:14 pm

      What, she earned a degree?

    • Amy January 2, 2016, 11:39 am

      Of course she told you to stay away; she wants your business; but again, that’s a terrible way to get it. Shows terrible integrity and a bad character if that’s the way she tries to sell to others…dang shame.. Donald Trump tells everyone to stay away from Jeb Bush….

    • Sylvia March 22, 2016, 10:48 pm

      I would love to hear the underlying Health issues. Every time I use the oils I either wake up dizzy or I can’t breath (asthma) I add frankensence to my lotion (just a little) and all day I have cough problems…….

    • Kelly July 1, 2017, 4:23 am

      Nevermind the fact that the mass marketing is not sustainable. And, she’s absolutely correct in that most people don’t appear to understand the proper use of essential oils. Kudos.

      I also have a related degree and I don’t sell essential oils.

  • Debbie Sobeski December 2, 2015, 9:46 pm

    I’m interested in becoming a member, but I don’t want to give out my SS#. I don’t understand the need for that (Costco and others like that don’t require a SS#) to become a member and receive discounts. With identify theft always on the rise; plus I was told you don’t do anything with the SS anyway…. Then why is the SS necessary to become a member?

    • Megan December 5, 2015, 4:25 am

      The SSN is just in case someone decides to do the “business side” of YL and needs to file for taxes or whatnot. They don’t even see it actually, only the tax people do- who have seen it and know it already. In their long years of being a company, YL has never once had a security breach concerning SSN or anything of that nature. 🙂

      • Louanda December 17, 2015, 5:49 pm

        This is actually false, I’m sorry, but the “sponsor” who I trusted. Originally told me that “only the tax people of the company see your personal info” Okay, then how were they (The sponsor) able to access my YL account info WITHOUT my knowledge by using the last part of my SS. The “diamond” member was a part of this too! Don’t get me wrong, I was trying to be appreciative of their help, but this just turned a sour note for me. I am now contacting customer service & will be LEAVING the YL world. I originally liked the company, but constantly spamming my social media, texts, calls, and pushy sales……. not worth the stress or drama! I budget for ym family how I want to, not by someone else pushing sales.

    • Michelle January 18, 2016, 5:23 am


    • Rebekah Rowland March 20, 2016, 10:21 pm

      Hello Debbie, I was reading through the comments & saw yours. Are you still interested in the YL essential oils? I’m looking to build my team…

      Rebekah Rowland

      • Jeremy Page March 22, 2016, 8:34 pm

        ^^ classic right there. MLM at its best.

      • Jennifer Lilly December 19, 2016, 6:21 am

        I am a big fan of YL, Member #10512482. I am a nurse with 17yrs experience and I would make a great team member because of my medical knowledge!

    • Chantel June 1, 2016, 10:31 am

      This is something they are actually working in changing. Hopefully sooner than later 🙂

    • Denise March 10, 2017, 11:14 am

      As of March 1, 2017….your social security number is no longer required to sign up as wholesale member….just FYI.

  • Mike Manning January 27, 2016, 8:10 pm

    I am a big big fan of YL.

    Member #3561609

    • Jeremy Page January 27, 2016, 8:32 pm

      Good to know. Ha.

  • Vanha June 29, 2016, 9:15 pm

    I agree young living oils are amazing I actually work there and have been there for almost 2 years.. The only reason I am there is the products.. If you or anyone you know are looking for work they have completely gone corporate… For a mom and pop company it sure doesn’t feel like it working there.. Employee policy’s are a nightmare and utterly rediculose… So I would not at all recommend work there but do highly recommend using the product… especially the laundry soap..

    FYI what member service has go through and put up with to satisfy members is something that goes extremely unnoticed and unappreciated… so if you ever call in to get help or have to call for anything please let the reps you are talking to know how much they are appreciated with out customer service the company would be nothing… we get trashed, yelled at, hung up on and called names and we are very rarely recognized gor what we go through or appreciated for all we have to put up with…

    Thank you

    • Cindy August 25, 2016, 7:25 pm

      Customer service at YL is freakin amazing… I appreciate you very much!! Thank you!!!

  • Ava August 22, 2016, 6:23 pm

    Hi! I am confused about Young Living’s compensation tiers….it seems as if you only earn commissions if there are people working under you who you’ve gotten to enroll as well. Is there a commission when you first start, for selling alone? And if so, how much? Thank you!

    • johs April 9, 2017, 8:03 pm

      You can earn commission off of retail customers if you choose not to build a team, which makes zero sense.

  • Cedar Johnson September 6, 2016, 1:00 pm

    Love YL. I have to generative disc disease, spondylosis, fibromyalgia, myofascial pain, arthritis throughout my spine, Raynaud’s disease, bulging discs, and Spurs I also had to deal with anxiety and depression. My mother-in-law started me with young living and I haven’t looked back. I am definitely not saying that they treat my problems but I do see a difference with my bad days and good days. I’m happy to report I have fewer bad days and very thankful I’m a distributor for young living now. It’s exciting to be able to try and let my friends experience Young Living and here the great responses from what I gave them to try. I am not a doctor or specialist but I am a person that has had the chance to make YL a part of my life and it has changed my life. I will not push you to join but if you would like any information I would gladly try and help the best I can. I can tell you from my own personal experiences and experiences of people that I know and trust. Feel free to email me [email protected] no pressure from me at all. Yes I am wanting to build my team but I am also in this to help so I want to help even if you don’t join my team.