Young Living is a Utah-based essential oils network marketing company that has really blown up over the years.
More stay-at-home-moms are transforming into entrepreneurial rockstars, and who can blame ’em?
Nobody’s on Young Living’s level except for the “other” empire… doTERRA.
So, am I running with Young Living?
This video explains:
All good? Let’s continue…
The Young Living company celebrated its 20th anniversary in business last year, which signifies an exceptionally strong presence in the industry.
After cultivating farmland in Utah and Idaho, the founder, Gary Young, tapped into a budding industry fueled in part by the awakening sense of the importance of natural living that started in the 1990s.
The company gained an excellent reputation by focusing on natural essential oils and developing the industry-changing Young Living Therapeutic Grade standard.
Thus, the brand is synonymous with the purest product available on the market today.
Now Young Living has offices throughout the world with millions of customers and potential for even more exposure in the years to come.
D. Gary Young is not only one of the most knowledgeable people when it comes to essential oils, he is also a well-known advocate for maintaining an industry standard for purity. His travels to essential oil operations in other countries have revealed a wide spectrum of quality. This has been his motivation for insisting upon only the most pure forms of essential oils and of course never using any synthetics.
As a result of D Gary Young’s passion, Young Living’s products use only the highest quality essential oils, which are natural and undiluted, uncut and 100% pure.
So, you’re wondering. Young Living or doTERRA?
The short story: Young Living has been around longer and does more revenue, but doTERRA seems to be trendier.
They’re both great companies, and they’re clearly 1 and 2 in the essential oils space.
This Google Trends data tells the story:
Unlike 20 years ago when D. Gary Young started Young Living Oils, the value of essential oils to wellness is now unmistakable. There’s more scientific research to back it up, and the world in general is more open to alternative pathways to wellness based on natural products and ancient ways of healing and maintaining health.
Young Living’s essential oils can be blended with an infinite array of ingredients to create products for just about every aspect of life, from cooking to wellness oils.
Essential oils can be used to achieve spiritual health, mental health, emotional wellness and a good night’s sleep.
They are also used to reduce stress – apply essential oils to just about any mental malaise you can think of.
Endless opportunities for getting people excited with beauty products containing essential oils.
As you can see from this extensive list (which by the only only touches the surface of the huge range of products Young Living creates) this company’s line of products is very far reaching.
What that means for distributors is there’s a Young Living product for every person on the planet.
- Name Brand Recognition
- Longevity: in business for 20 years
- A product philosophy that’s easy to get behind
- HUGE line of products
- Product backed by growing body of scientific research
- Team of PhDs on Young Living’s Scientific Advisory Board lends authenticity
- Young Living Laboratory also lend authenticity
- Lots of events to attend for training, inspiration
- Basic Starter Kit available as low as $40
- Strong sense of community among dealers
- Introductory Meetings in all locations make it easy to get started and motivated
- Essential Rewards- earn points for purchases
- Strong support: Global Leadership Cruise, Convention, attend farm visits to learn about products
- Many educational opportunities for you and for your team
- Complicated compensation plan. See it here. However, it’s explained below.
- Member support is focused on attending paid workshops, seminars, retreats; more free online media support would be nice: videos, audio training programs, ideas for holding your own workshops, web-to-print etc
The opportunity for being able to sell Young Living’s great line of products is very large. It won’t take much to convince most people that essential oils and the fabulous products will benefit them in some way. In this regard, the opportunity is huge.
As far as compensation goes, it compares favorably with other online marketing businesses, although it’s hard to comprehend at first.
For a company that’s put so much behind their product, it’s distressing to see them use so much smoke and mirrors when it comes to understanding the compensation structure…especially when there’s really nothing to hide.
Distributors can make money by selling product or by enrolling new distributors (sign-up bonus, ongoing bonuses and commissions on their sales).
Of course the real money comes when members start enrolling new distributors.
- Earn Commissions on your downlines: You get 8% of sales of your first level of distributors, then 5% of their enrolled distributors, and 4% on the next three levels as well.
- Fast Start Bonus: You get 25% commission the first 3 months on each of your new enrollees’ purchases.
- Member Starter Kit Bonus: You get $25 for each new distributor you sign up, who purchases the Premium Member Starter Kit.
- Generation Leadership Bonus: Achieve leadership ranks and get shares of 6% monthly commissionable sales made by the company.
- Rising Star Team Bonus: This is a bonus for your team’s achieving specific requirements.
- Generation Commission: If you get to “Silver” rank, you get an additional 2% on certain sales stemming from your group. When any of our team members gain Silver status, you get a bonus of 3%
- Diamond Profit Sharing Pool: Become Diamond level and earn shares of 0.5% in Young Living’s commissionable sales.
Having doubled the staff of their lab in Salt Lake City in 2013, it’s safe to say Young Living is still moving swiftly upwards 20 years into the game.
2013’s restructuring of the compensation package is still a fair one, and makes for a healthier company overall.
With a world population that’s more open to alternative wellness techniques (see Advocare, Kyani, etc) and the science to back up the helpful properties of essential oils, the market is strong and looks to be that way for a very long time into the future.
If MLM is your thing, Young Living isn’t a terrible way to go if you’re crazy about essential oils.
Otherwise, you’d do yourself a favor to go in another direction, as money-chasing home-party schemes are so early 2000s.
You might like this coaching because it teaches the “good entrepreneur life” without hawking oils to your family and friends.